Dr. Subramanian Senthilkannan Muthu is currently the Chief Sustainability Officer at Green Story Inc, Canada, based out of Hong Kong. He earned his PhD from The Hong Kong Polytechnic University, and is a renowned expert in the areas of Environmental Sustainability in Textiles & Clothing Supply Chain, Product Life Cycle Assessment (LCA) and Product Carbon Footprint Assessment (PCF) in various industrial sectors. He has five years of industrial experience in textile manufacturing, research and development and textile testing and over a decade's of experience in life cycle assessment (LCA), carbon and ecological footprints assessment of various consumer products. He has published more than 100 research publications, written numerous book chapters and authored/edited over 150 books in the areas of Carbon Footprint, Recycling, Environmental Assessment, Life Cycle Assessment and Environmental Sustainability.

• Chapter 1. Rethinking the fashion value chain: how reshoring can create a localised product lifecycle and support sustainable economic growth.- Chapter 2. Consumer perspectives of rental of outdoor clothing.- Chapter 3. Does textile recycling reduce environmental impact? A probabilistic and parametric analysis for a case of open-loop recycling.- Chapter 4. Circular Business Strategies in the Fashion Market: Buying Second Hand Clothing.- Chapter 5. The Afterlife of Waste - Sustainable Fashion Businesses & Solutions.- Chapter 6. Aspiring Makers: Making a living without hurting the Planet.- Chapter 7. Sustainable approaches in design & development of Athleisure.- chapter 8. SUSTAINABLE APPROACHES AND SPORTS APPARELS.- chapter 9. Fluctuating Attitudes of Target Consumers for Sustainable Fashion Markets across India.- Chapter 10. UP-CYCLING THE PRE-CONSUMER TEXTILE WASTE INTO INVENTIVE ACCESSORIES.

Dr. Subramanian Senthilkannan Muthu is currently the Chief Sustainability Officer at Green Story Inc, Canada, based out of Hong Kong. He earned his PhD from The Hong Kong Polytechnic University, and is a renowned expert in the areas of Environmental Sustainability in Textiles & Clothing Supply Chain, Product Life Cycle Assessment (LCA) and Product Carbon Footprint Assessment (PCF) in various industrial sectors. He has five years of industrial experience in textile manufacturing, research and development and textile testing and over a decade's of experience in life cycle assessment (LCA), carbon and ecological footprints assessment of various consumer products. He has published more than 100 research publications, written numerous book chapters and authored/edited over 150 books in the areas of Carbon Footprint, Recycling, Environmental Assessment, Life Cycle Assessment and Environmental Sustainability.

• Chapter 1. Rethinking the fashion value chain: how reshoring can create a localised product lifecycle and support sustainable economic growth.- Chapter 2. Consumer perspectives of rental of outdoor clothing.- Chapter 3. Does textile recycling reduce environmental impact? A probabilistic and parametric analysis for a case of open-loop recycling.- Chapter 4. Circular Business Strategies in the Fashion Market: Buying Second Hand Clothing.- Chapter 5. The Afterlife of Waste - Sustainable Fashion Businesses & Solutions.- Chapter 6. Aspiring Makers: Making a living without hurting the Planet.- Chapter 7. Sustainable approaches in design & development of Athleisure.- chapter 8. SUSTAINABLE APPROACHES AND SPORTS APPARELS.- chapter 9. Fluctuating Attitudes of Target Consumers for Sustainable Fashion Markets across India.- Chapter 10. UP-CYCLING THE PRE-CONSUMER TEXTILE WASTE INTO INVENTIVE ACCESSORIES.

Dr. Subramanian Senthilkannan Muthu is currently the Chief Sustainability Officer at Green Story Inc, Canada, based out of Hong Kong. He earned his PhD from The Hong Kong Polytechnic University, and is a renowned expert in the areas of Environmental Sustainability in Textiles & Clothing Supply Chain, Product Life Cycle Assessment (LCA) and Product Carbon Footprint Assessment (PCF) in various industrial sectors. He has five years of industrial experience in textile manufacturing, research and development and textile testing and over a decade's of experience in life cycle assessment (LCA), carbon and ecological footprints assessment of various consumer products. He has published more than 100 research publications, written numerous book chapters and authored/edited over 150 books in the areas of Carbon Footprint, Recycling, Environmental Assessment, Life Cycle Assessment and Environmental Sustainability.

• Chapter 1. Rethinking the fashion value chain: how reshoring can create a localised product lifecycle and support sustainable economic growth.- Chapter 2. Consumer perspectives of rental of outdoor clothing.- Chapter 3. Does textile recycling reduce environmental impact? A probabilistic and parametric analysis for a case of open-loop recycling.- Chapter 4. Circular Business Strategies in the Fashion Market: Buying Second Hand Clothing.- Chapter 5. The Afterlife of Waste - Sustainable Fashion Businesses & Solutions.- Chapter 6. Aspiring Makers: Making a living without hurting the Planet.- Chapter 7. Sustainable approaches in design & development of Athleisure.- chapter 8. SUSTAINABLE APPROACHES AND SPORTS APPARELS.- chapter 9. Fluctuating Attitudes of Target Consumers for Sustainable Fashion Markets across India.- Chapter 10. UP-CYCLING THE PRE-CONSUMER TEXTILE WASTE INTO INVENTIVE ACCESSORIES.