Sharenting Practices, Consequences and Protective Measures

This book provides an interdisciplinary analysis of the sharenting phenomena, while discussing the various stakeholders involved, e.g., the portrayed children and adolescents, (grand)parents and other family members. Sharenting, i.e. parents’ disclosure of personal information related to their children on social media, is increasingly the subject of public debate. Moreover, some parents participate in influencer sharenting, where they generate revenue by featuring their children in professionalised and commercialised social media content, often in collaboration with brands. However, while sharing personal information of children has become common practice, concerns arise regarding its risks. Consequently, sharenting has been studied in several disciplines, including communication studies, psychology, marketing, criminology, law, sociology, and health sciences. This interdisciplinary approach, adopted by this book, generates several suggestions for future research, alongside practical implications for parents and policy makers.