Orsi Husz is a Professor of the History of Science and Ideas at Uppsala University, Sweden. Her research focuses on the cultural history of economic life in the twentieth century.

• Chapter 1:The bankification of everyday life: Introduction.- Chapter 2: Welcome to the banking age: Redefining the social class of money.- Chapter 3: Making finance familiar: Gender and the domestication of banks.- Chapter 4: Launching the credit card: New moralities of credit and payment.- Chapter 5: Rewriting the history and future of consumer credit: Ideological change as a marketing strategy.- Chapter 6: The financialisation of identity.- Chapter 7: Conclusions.

Orsi Husz is a Professor of the History of Science and Ideas at Uppsala University, Sweden. Her research focuses on the cultural history of economic life in the twentieth century.

• Chapter 1:The bankification of everyday life: Introduction.- Chapter 2: Welcome to the banking age: Redefining the social class of money.- Chapter 3: Making finance familiar: Gender and the domestication of banks.- Chapter 4: Launching the credit card: New moralities of credit and payment.- Chapter 5: Rewriting the history and future of consumer credit: Ideological change as a marketing strategy.- Chapter 6: The financialisation of identity.- Chapter 7: Conclusions.