This book addresses several relevant questions that keep coming up as the media sector develops and changes. Although the field of media is multifaceted, it is still dominated by very large commercial interests. The multitude of platforms, devices, formats, and technologies spread across different market segments, are often controlled within the same value and supply chain, are diagonally integrated, and are tightly regulated by a set of changing and evolving community rules.Therefore, this book discusses a wide range of issues related to notions of media in various corporate, independent, and operational contexts of ethics, ownership, authorship, originality, trustworthiness, economic, social, and even environmental sustainability.In this context, the book considers the notion of sustainability and social responsibility in media contexts from a variety of new, unbiased, and diverse perspectives, making it valuable for researchers and practitioners.
