The Editors: Victoria Guillén-Nieto has been the head of the Department of English Studies at the University of Alicante since 2003. As a senior lecturer in this department, she has been lecturing in applied linguistics and English for specific purposes, on both graduate and postgraduate courses, for over twenty years. Nowadays, she coordinates the official Master’s in English and Spanish for Specific Purposes at the IULMA. Carmen Marimón-Llorca is a senior lecturer in the Department of Spanish Studies at the University of Alicante. Her recent publications deal with rhetoric and discourse, and pragmatic analysis in Spanish. She is also a member of the research group EPA (Spanish for Professional and Academic Purposes) at the IULMA.Chelo Vargas-Sierra is a senior lecturer in the Department of English Studies at the University of Alicante. She has mainly done research interminology/terminography, corpus linguistics, and specialized translation.

«(...) I believe this book can be a valuable tool for everyone interested in intercultural communication, complementing interesting contributions previously published on the topic.» (Juan Carlos Palmer-Silveira, Ibérica)

• Contents: Victoria Guillén-Nieto/Carmen Marimón-Llorca/Chelo Vargas-Sierra: Preface – Victoria Guillén-Nieto: Crossing Disciplines in Intercultural Communication Research – Victoria Escandell-Vidal: Social Cognition and Intercultural Communication – José Mateo/Francisco Yus: Business Language from a Cognitive Perspective – Annette Grindsted: Intercultural Negotiations: Theories Revisited – Paula Ronkainen: Multi-cultural Meetings – Miguel Ángel Campos-Pardillos/Isabel Balteiro-Fernández: Building Bridges…and Properties Aplenty: Cultural Problems in Spanish Marketing for Real Estate Prospective British Buyers – Miguel Ángel García-Yeste: The Language of Graphic Advertising in Spain: Bridging the Cultural Gap – Francisco Javier Díaz-Pérez: Perspective Selection and Politeness in the Production of Face-Threatening Acts in English and Spanish – Mª Antonia Martínez Linares: From Hiding the Speaker to Persuasion: se-Passive and se-Impersonal Constructions – Carmen Marimón-Llorca: Cultural Models and Social Discourses in Business: the Case of - Ideological - Politeness Strategies in Service Encounters – Amparo García-Carbonell/Frances Watts: Simulation and Gaming Methodology in Language Acquisition – Beverly Rising: Business Simulations as a Vehicle for Language Acquisition – Gert Jan Hofstede/Paul B. Pedersen/Geert Hofstede: The Synthetic Cultures Model as a Simulation and Gaming Methodology for Intercultural Sensitization and Training in Business Settings.