Carmen Marimón-Llorca - Böcker

This book received the Enrique Alcaraz research award in 2010.This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.

In this volume the team of the research group CIRCULA jointly addresses one of the topics of greatest interest to understand the relations between language and society: the representation of authority in discourses on language. And it does so through the analysis of the columns on language, a journalistic genre in which opinions of the language are accepted or rejected according to the criteria of some type of authority. The panromanic scope of the works – Latin America, Spain, Canada (Quebec), France, Belgium, Switzerland and Italy – and the wide range of dates – XIX and XX centuries, which cover the entirety of its existence – allow a contrastive, diatopic and diachronic approach to the relations between language and power through this particular type of metalinguistic discourses in the press.