Linguistic Insights – serie

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273 produkter

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273 produkter

Del 93 - Linguistic Insights
Terminology in English Language Teaching
Nature and Use
AvRoger Berry
Häftad, Engelska, 2010
1 055 kr
Skickas inom 5-8 vardagar
Based on original research and novel concepts, this book investigates the nature and use of terminology from linguistic and applied viewpoints. Throughout, problems with terminology, such as overuse by teachers and cases of synonymy and polysemy, are considered and solutions are offered.Part One looks firstly at some basic concepts, then draws important distinctions between pedagogic and scientific terminology, and between transparent, opaque and iconic terms, before examining the historical, lexical and grammatical nature of terms.Part Two attempts to estimate the value and relevance of terminology in language teaching and describes the use and knowledge of terminology in various language-teaching-related constituencies: learners, teachers, textbooks, grammars and research. It concludes with a discussion of the criteria for evaluating terms and an analysis of terms used in ELT.
Del 100 - Linguistic Insights
Commonality and Individuality in Academic Discourse
AvMaurizio Gotti
Häftad, Engelska, 2009
1 414 kr
Skickas inom 5-8 vardagar
This volume explores the relationship between shared disciplinary norms and individual traits in academic speech and writing. Despite the standardising pressure of cultural and language-related factors, academic communication remains in many ways a highly personal affair, with active participation in a disciplinary community requiring a multidimensional discourse that combines the professional, institutional, social and individual identities of its members.The first section of the volume deals with tensions involving individual/collective values and the analysis of collective vs. individual discoursal features in academic discourse. The second section comprises longitudinal investigations of the academic output of single scholars, so as to highlight the individuality in their choices and the reasons for not conforming with the commonality of conventions shared by their professional community. The third part deals with genres that are meant to impose commonality on the members of an academic community, not only in the drafting of specialized texts but also when these are reviewed or evaluated for possible publication.
Del 99 - Linguistic Insights
Les interactions quotidiennes en français et en anglais
De l'approche comparative à l'analyse des situations interculturelles
AvChristine Béal
Häftad, Franska, 2010
2 115 kr
Skickas inom 3-6 vardagar
Del 105 - Linguistic Insights
Early Modern Northern English Lexis
A Literary Corpus-Based Study
AvF. Javier Ruano Garcia
Häftad, Engelska, 2010
1 426 kr
Skickas inom 5-8 vardagar
The history of regional ‘Englishes’ in the Early Modern period still presents numerous lacunae that need to be filled, in order to provide a complete insight into the English linguistic setting at this time. This book aims to remedy these deficiencies in some measure. In particular, this monograph seeks to shed light upon the history of Early Modern Northern English vocabulary by means of the first corpus of Early Modern texts where Northern linguistic traits are used for literary purposes. It provides a linguistically documented description of Northern words from a synchronic standpoint, dealing with their distribution, etymology, as well as with some of their morphological and semantic characteristics. In addition, this study offers a discussion of the Early Modern literary representations of Northern speech. A thorough revision of the treatment that Northern lexical items are given in contemporary and modern lexicographic sources is also presented, together with a glossary that outlines the diachronic profile of the terms gathered.
Del 107 - Linguistic Insights
Pragmatics of Academic Writing
A Relevance Approach to the Analysis of Research Article Introductions
AvNicola Owtram
Häftad, Engelska, 2010
1 016 kr
Skickas inom 5-8 vardagar
This volume investigates to what extent existing approaches to pragmatics and discourse shed light on how the form of a text creates stylistic effects. Taking a cross-cultural perspective, this book focuses on five key stylistic features of writing – paragraph structure, length and construction of sentences, organisation of information in sentences, relative formality of vocabulary, amount of nominalisation – widely seen as partly responsible for the different impressions created by academic writing in English and Italian. The author develops a theoretical framework for the investigation of intuitions about stylistic differences from a contrastive point of view. To this end, the book gives an overview of recent scholarly approaches to writing and reading, genre studies, contrastive rhetoric and the notions of style and stylistics, together with an assessment of several individual approaches.
Del 108 - Linguistic Insights
Content and Foreign Language Integrated Learning
Contributions to Multilingualism in European Contexts
AvYolanda Ruiz de Zarobe,Juan Manuel Sierram. fl.
Häftad, Engelska, 2010
981 kr
Skickas inom 5-8 vardagar
This book received the XV Research Award of the Spanish Association of Applied Linguistics (XV Premio de Investigación de la Asociación Española de Lingüística Aplicada) 2012.The present volume bears witness to the Europewide character of the Content and Language Integrated Learning (CLIL) enterprise by featuring contributions from researchers and teacher-educators from a range of European countries spanning the geographical expanse of the continent from east (Estonia) to west (United Kingdom) and from north (Finland) to south (Spain, Italy). More importantly, the different national contexts are characterised by diverse cultural stances and policies vis-à-vis second and foreign language learning in general and learning specific languages in particular and it is evident that such contextual factors impinge on what are identified as central concerns both in CLIL implementation and research.
Del 109 - Linguistic Insights
Professional English in the European Context: The EHEA Challenge
AvAngeles Linde López,Rosalia Crespo Jiménez
Häftad, Engelska, 2010
1 436 kr
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More than ever, professional English is now cruising towards an enormous challenge in the European university context due to the extremely significant moment we are living in the European Higher Education Area (EHEA). The European convergence process is demanding immediate reflections, serious analyses, and profound reforms in specialized language teaching that lead to reach Bologna standards by 2010.This book aims to present an overview of professional English in the current academic landscape in Europe. It intends to shed light on a range of issues, both theoretical and practical, related to ESP, focusing on discourse analysis, corpus analysis, information and communication technologies, methodological approaches, curriculum design, and empirical research into language learning in broad terms. Because teachers need to be researchers and inquirers, this overview thus makes a contribution to the professional English field with the purpose of highlighting several important questions in the entire ESP academic mainstream. Scholars from different European universities explore specialized languages and document ESP teaching methodologies at university levels from a multidimensional perspective.
Del 110 - Linguistic Insights
Rhythm of Speech, Verse and Vocal Music: A New Theory
AvRosalia Rodriguez-Vasquez
Häftad, Engelska, 2010
1 253 kr
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This book represents a step forward into the development of text-setting studies from an Optimality Theory perspective, concentrating on the strong bond between the rhythm of spoken language and that of text set to music. It provides an overview of the prosodic characteristics of spoken English and Spanish (both synchronic and diachronic) as well as the evolution of their standard versification systems in order to explore the systematic application of a number of text-setting Optimality Theory constraints to a large corpus of English and Spanish folk and art songs. The theoretical and empirical analysis of the song corpus is developed to raise interest in the study of suprasegmental phonology from an interdisciplinary point of view, presenting vocal music as a firm locus for the study of prosody, as well as to determine the degree of accuracy of the OT-based theories argued for in the existing literature.
Del 111 - Linguistic Insights
Studies on English Modality
In Honour of Frank Palmer
AvAnastasios Tsangalidis,Roberta Facchinetti
Häftad, Engelska, 2009
1 489 kr
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Inspired by Frank Palmer’s work, this book addresses a set of specific topics pertaining to the description of modality in English and places them in a broader context. A number of more general theoretical and typological matters are also raised, which bear upon the theory of syntax, semantics and pragmatics and their interfaces. The methodology adopted is mostly functional-typological, though some reference is made to various theoretical frameworks, ranging from cognitive linguistics to parametric variation. Modal meanings are seen to extend beyond particular lexical and grammatical exponents, through sentential semantics and into actual contexts of use. At the same time, the study of modality seems to challenge commonly held views on the relationship between different levels of linguistic analysis. Other languages discussed include Brazilian Portuguese, Classical and Modern Greek and Spanish.
Del 112 - Linguistic Insights
Autonomy, Agency and Identity in Foreign Language Learning and Teaching
AvJing Huang
Häftad, Engelska, 2013
1 648 kr
Skickas inom 5-8 vardagar
This book offers readers a basic grounding in autonomy and related concepts of agency and identity in foreign language education. The ethnographic study explores how autonomy develops within the long-term process of EFL and TEFL learning in a Chinese social and institutional context. Through examining the general characteristics and patterns within the long-term development of autonomy among the students, the enquiry puts under close scrutiny a number of fundamental issues in autonomy research and practice, such as reactive autonomy in relation to proactive autonomy, personal autonomy in relation to learner autonomy, other-control in relation to self-control in the «multi-control model» of autonomy, and also issues of autonomy in the transition from foreign language learning to foreign language teaching. The study presents the more «describable» concepts of identity and agency to investigate the development of autonomy in foreign language learning and teaching and explores their complex interrelationships. The book finally highlights major contributions and limitations of the investigation, and provides implications and suggestions for theory, pedagogy and research.
Del 118 - Linguistic Insights
Academic Vocabulary in Context
AvDavid Hirsh
Häftad, Engelska, 2010
894 kr
Skickas inom 5-8 vardagar
Academic texts present subject-specific ideas within a subject-independent framework. This book accounts for the presence of academic words in academic writing by exploring recurring patterns of function in texts representing different subject areas. The book presents a framework which describes academic word use at the ideational, textual and interpersonal levels. Functional categories are presented and illustrated which explain the role of academic words alongside general purpose and technical terms. The author examines biomedical research articles, and journal articles from arts, commerce and law. A comparable analysis focuses on university textbook chapters. Case studies investigate patterns of functionality within the main sections of research articles, compare word use in academic and non-academic texts reporting on the same research, and explore the carrier word function of academic vocabulary. The study concludes by looking at historical and contemporary processes which have shaped the presence of academic vocabulary in the English lexicon.
Del 119 - Linguistic Insights
Lingua Franca English
The Role of Simplification and Transfer
AvYvonne Dröschel Shaham
Häftad, Engelska, 2011
857 kr
Skickas inom 5-8 vardagar
Questions of how to access and analyze the use of English as a global language are central to the study of the continuing spread of English as a vehicle of cross-cultural communication. The present book explores the relationship between the functions and forms of English as a Lingua Franca, and introduces the concept of Lingua Franca English to deal with the systematic differences between national native varieties of English and the non-native varieties which have developed relatively recently. The investigation of the sociolinguistic and linguistic processes involved in the development of Lingua Franca English focuses on Switzerland, and is carried out by means of a detailed comparative linguistic analysis of a large amount of data obtained from written and spoken English produced by Swiss speakers. The result is a detailed and critical description of current issues affecting the study of English as an international language, and a thorough investigation of the ongoing processes resulting from the interaction of Swiss people with different language backgrounds in shaping the nature of the English spoken in Switzerland. By examining the characteristics of English as it is used in Switzerland, light is shed on the diachronic problem of the focusing mechanisms involved in the growth of non-native varieties of English and processes of second language acquisition generally.
Del 122 - Linguistic Insights
Studies in Bilingual Education
AvDaniel Madrid Fernandez,Stephen Hughes
Häftad, Engelska, 2011
1 619 kr
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This book deals with bilingual education in general, but it pays special attention to bilingual education in monolingual areas. One central aim is to study the effects of bilingual programmes during the final stages of Primary and Secondary Education in contexts where the L2 (English) is not normally used as an instrument of social communication in the students’ environment, but instead is used only at school, where some subject areas are undertaken totally or partially in this language. The reader interested in bilingual education will find a valuable source of information on different bilingual programmes in the USA and Spain: what schools do and the contents they teach, their timetable and extracurricular activities; the specific objectives that they aim to achieve and the methodology they use, with special reference to the CLIL approach, the schools and the students’ level of success with bilingual education, the most common problems that they have to face in monolingual areas and how to solve them.
Del 128 - Linguistic Insights
Corpus Linguistics in Language Teaching
AvTony Harris,Maria Moreno Jaen
Häftad, Engelska, 2010
676 kr
Skickas inom 5-8 vardagar
Derived from the successful International Seminar on Corpus Linguistics, New Trends in Language Teaching and Translation Studies: In Honour of John Sinclair (Granada, September 2008), organised by the research groups ADELEX (Assessing and Developing Lexical Competence) and ECPC (European Comparable and Parallel Corpora), seven contributions from well-known scholars in the field focus their attention on recent advances made in Corpus Linguistics in Language Teaching. The first four chapters deal with more practical issues of applying corpora to language learning and teaching, examining particularly the integration of data-driven learning and different types of corpora including pedagogical, spoken multimedia and parallel. The last three chapters are concerned more with corpus-based research for language teaching arguing for more refined statistical methodology, comparing conversational features of the British National Corpus with a micro-corpus of movies and forwarding the case for research into corpus-based, meaning-oriented multimodal annotation, respectively. This volume is homage to John Sinclair’s academic legacy and the groundbreaking work which continues to honour his name.
Del 126 - Linguistic Insights
Status and Development of N+N Sequences in Contemporary English Noun Phrases
AvIria Pastor Gomez,Maurizio Gotti
Häftad, Engelska, 2011
602 kr
Skickas inom 5-8 vardagar
This volume aims to carry out a comprehensive analysis of those nouns within the structure of the noun phrase which are referred to as N+N sequences (e.g. drug addiction, computer cluster). They are studied from three perspectives, namely their status as syntactic constructs, their evolution as becoming morphological items through a process of lexicalisation – whereby they gradually acquire properties of a semantic, morphological, orthographic and phonological nature –, and their use in which several variables such as speech community, mode and textual category are in operation. Additionally, this volume touches upon the problems in establishing clear-cut boundaries between morphology and syntax in order to define their status and evolution. A comprehensive corpus analysis rounds off the study.
Del 127 - Linguistic Insights
Full-verb Inversion in Written and Spoken English
AvJosé Carlos Prado Alonso,Maurizio Gotti
Häftad, Engelska, 2011
654 kr
Skickas inom 5-8 vardagar
This book presents a comprehensive corpus-based analysis of full-verb inversion in present-day English. The author examines the distribution and pragmatic functions of full-verb inversion in different fictional and non-fictional text styles as well as in the spoken language. Surprisingly enough, inversion in oral communication has not yet received the attention it deserves, since most work on the topic has been restricted to the written language. It has often been claimed that full-verb inversion occurs mainly in written discourse, but these claims have not yet been backed up by a detailed corpus-based analysis. This book provides a more conclusive picture of the distribution of full inversion in speech and writing and analyses the distinct pragmatic functions that the construction serves in these two modes of communication.
Del 131 - Linguistic Insights
Discourse, Identities and Genres in Corporate Communication
Sponsorship, Advertising and Organizational Communication
AvPaola Evangelisti Allori,Giuliana Elena Garzone
Häftad, Engelska, 2011
1 051 kr
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The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company’s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.
Del 132 - Linguistic Insights
Speech Acts and Politeness across Languages and Cultures
AvLeyre Ruiz de Zarobe
Häftad, Engelska, 2012
1 429 kr
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Speech Acts and Politeness are among the main areas of interest in pragmatics. These communicative phenomena can be considered universal and at the same time language and culture-specific. It is this latter dimension that has been at the centre of recent developments in pragmatics, and it is also the focus of this book.The aim of this book is to reflect this development, providing evidence from four main areas crucial to pragmatics across languages and cultures: a description of a variety of speech acts and politeness strategies in different languages and cultures, a cross-cultural comparison of several speech acts and patterns of politeness, an in-depth analysis of issues concerning the learning and teaching of speech acts and politeness in second/foreign languages, as well as some methodological resources in pragmatics.This book is intended for researchers, scholars and students interested in the field of pragmatics, in general, or in the fields of cross-cultural and second/foreign language pragmatics, and specifically for those interested in speech acts and politeness. It will also be useful to any scholar interested in how communication and culture are related.
Del 133 - Linguistic Insights
Cohesion: A Discourse Perspective
AvThomas Christiansen
Häftad, Engelska, 2011
1 031 kr
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This book represents a fresh look at cohesion, the point of departure being Halliday and Hasan’s seminal Cohesion in English, which is examined in depth as are other notable approaches to cohesion such as Hoey’s Patterns of Lexis in Text. It also compares different studies of relevance to cohesion from other areas of linguistics, such as: generative grammar, Functional Sentence Perspective (FSP), and corpus linguistics. In this way, this work extends discussion of cohesion beyond the realms of systemic linguistics to include a broader spectrum of approaches including research into languages other than English. The main focus, however, is on varieties of English and on general and specialised discourse types.Rather than limiting itself to the text as product, the manifestation of a discourse, this book looks at cohesion from the wider perspective of discourse, seen as an interactive process. Consequently, different sociolinguistic and cultural factors are also taken into consideration: How far is cohesion a constitutive feature of text? What is the precise link between cohesion and coherence? What specific role does discourse have in phenomena such as anaphora? Do such things as cohesive universals exist across languages? How far do socio-cultural, or discourse-specific, conventions contribute to the type and degree of cohesion present in a text?
Del 134 - Linguistic Insights
Discourse, Communication and the Enterprise. Genres and Trends
AvGiuliana Elena Garzone,Maurizio Gotti
Häftad, Engelska, 2011
980 kr
Skickas inom 5-8 vardagar
This book brings together a selection of papers originally presented at the fifth conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009, and mainly focuses on the relevance of discourse and communication to the world of business and organizations as seen from a variety of disciplines (linguistics, communication studies, management studies, sociology, marketing). What unites the contributions is the discursive framework they adopt for the analysis of corporate communication, looking at it as a situated activity in a broadly constructionist paradigm. The various sections are organized along an internal-to-external-communication gradient, starting from the analysis of communication within a company’s ordinary operational activities and moving gradually towards types of discourse that are specifically aimed at communication to the public at large, including their representation in the media. The picture that emerges is a good approximation to an accurate and updated snapshot of the state of the art in research and expertise in the area of corporate and institutional communication.
Del 135 - Linguistic Insights
Ways of the World’s Words
Language Contact in the Age of Globalization
AvZsuzsa Hoffmann
Häftad, Engelska, 2011
1 879 kr
Skickas inom 3-6 vardagar
This book investigates lexical borrowing processes of our era in a sociolinguistic context. Innovatively, it seeks to examine language contact in a comprehensive way, taking into account socio- and psycholinguistic aspects as well as implications for language politics.As the sociolinguistic focus is primary, the volume also discusses how technology influences languages and to what extent it creates new conditions for language contact. As a result, it is proposed that the term language contact needs to be reevaluated, since the context of globalization has changed its very essence.As the increase in the importance of English has been the most significant global geolinguistic event in the past fifty years, the role of English as an international lingua franca in modern borrowing is analyzed in detail. Two case studies are also given, one on the role of English in the EU and another on the linguistic situation of multilingual Switzerland. The characteristic features of lexical borrowing are illustrated in a complex way on linguistic material of a total of over 5000 recent loans in English, Spanish, German and Hungarian.
Del 141 - Linguistic Insights
Sociolinguistics of Language Education in International Contexts
AvEdith Esch,Martin Solly
Häftad, Engelska, 2012
1 053 kr
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In many parts of the world the language education scenario is increasingly dynamic, as demographic, economic and social changes powerfully influence socio-political agendas in the sphere of language education. These in turn impact on complex issues such as linguistic pluralism, multiculturalism, and marginalization. This is especially so in the sphere of second language education where local, national and regional concerns often dominate the objectives underpinning policy choice and prioritisation.This volume brings together scholars and researchers from a wide range of different educational contexts and turns a sociolinguistic lens on some of the key areas of concern for researchers in language education: critical awareness of power and identity issues; competence in dealing with new sociolinguistic repertoires, modalities and literacies; ethical concerns for all who are involved. The ‘case study’ approach enables the reader to reflect on and critically engage with these issues in a rich variety of contextual situations, and the volume as a whole provides a useful overview of (second) language education in the world today.
Del 137 - Linguistic Insights
Emergence of Patterns in Second Language Writing
A Sociocognitive Exploration of Lexical Trails
AvSusy Macqueen
Häftad, Engelska, 2012
1 536 kr
Skickas inom 5-8 vardagar
This book received the Cambridge/Language Teaching Brumfit Award 2010.Drawing upon a convergence of sociocultural theory and linguistic emergentism, this book presents a longitudinal investigation of the development of ESL users’ written lexicogrammatical patterning (collocations and colligations). A qualitative methodology (‘Lexical Trail Analysis’) was developed in order to capture a dynamic and historical view of the ways in which the participants combined words in their writing. This involved tracing single lexemes diachronically through individuals’ written corpora. The writers were interviewed about the histories of particular word combinations. Selected patterns were later tested using the principles of dynamic testing. The findings of these combined data types – essays, interviews and tests – suggest that sociocognitive resources such as memory and attention and the ability to imitate and adapt linguistic resources are paramount in the massive task of internalizing the lexicogrammatical patterning of a second language. The participants were agents of change, seeking assistance and adapting patterns to suit their changing goals. Their activity is theorized in a model of language patterning from which implications for second language learning and teaching are drawn.
Del 138 - Linguistic Insights
Lengua Del Turismo
Gaeneros Discursivos y Terminologaia
AvMaria Vittoria Calvi,Giovanna Mapelli
Häftad, Spanska, 2011
1 137 kr
Skickas inom 5-8 vardagar
Del 140 - Linguistic Insights
Evolving Genres in Web-mediated Communication
AvSandra Campagna,Giuliana Elena Garzonem. fl.
Häftad, Engelska, 2012
1 182 kr
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This volume explores genres in Web-mediated communication in a discourse-analytical perspective, focusing in particular on genre change and evolution under the pressure of technological renewal, the availability of new affordances, and the consequent emergence of new generic conventions that challenge traditional genre theory. The chapters are organised in an ideal progression from websites and more ‘traditional’ Web applications to Web 2.0 communicative platforms, characterised as they are by user participation and user-generated content, focusing in the final section on blogging and microblogging as the applications that are most representative of the properties of the new platforms. In all chapters the starting point is an awareness of the need to renew or adapt existing analytical tools to make them applicable to the new objects of investigation.
Del 147 - Linguistic Insights
Breaking Ground in Corpus-based Interpreting Studies
AvFrancesco Straniero Sergio,Caterina Falbo
Häftad, Engelska, 2012
960 kr
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This book focuses on interpretation corpora which is one of the major subjects of research in interpreting studies. It explores key issues such as corpus design and representativeness, as well as aims and challenges of the application of corpus-linguistics principles and methods to interpreting. Interpreting corpora represent a real challenge because of the very nature of the items they are composed of. The oral dimension, the unavoidable stage of transcription and the difficulties in relying on authentic data are only some of the aspects that make the creation of interpreting corpora a complex, challenging and time-consuming activity. The book discusses the theoretical problems and presents the working phases leading to the collection of five different interpreting corpora. The variety of approaches adopted by each research team highlights the fact that aims, interrogation methods and corpus design are intertwined. A survey of the studies carried out so far using these five interpreting corpora identifies data comparability as the core issue of corpus-based interpreting studies.
Del 149 - Linguistic Insights
Discourse and Identity in the Professions
Legal, Corporate and Institutional Citizenship
AvVijay K. Bhatia,Paola Evangelisti Allori
Häftad, Engelska, 2011
1 000 kr
Skickas inom 5-8 vardagar
Professional identities are not only constructed through discourse, but can also be studied and analysed through discourse and communication behaviour, which is probably the most powerful resource available for the understanding of their nature and function. The present volume investigates the ways in which the discourses produced in a variety of professional contexts, especially in business, legal and institutional spheres of action, shape and manifest professional identities.The focus of the studies in this collection is on whether, and to what extent, the in-group identity of a given professional community and the norms elaborated by it affect the communicative behaviour of the individual participant or whether, and to what extent, the professional communication is also affected by the participant’s specific objectives in the performance of that professional practice.Most of the studies reported here employ discourse and genre analytical and corpus linguistics tools to highlight the ways and means by which discourses contribute to the analysis of typical identity traits of various professional communities to provide some account of the way members of these professional communities strategically manipulate linguistic resources to achieve their professional objectives.
Del 154 - Linguistic Insights
Creativity and Innovation in Language Education
AvCarmen Argondizzo
Häftad, Engelska, 2013
1 198 kr
Skickas inom 5-8 vardagar
This volume sheds light on Creativity and Innovation in Language Education as key issues for the development of personal, professional and social competences and aims at highlighting the relevance of such concepts which education at any level, in any sector and at any time should continuously stimulate and enhance. The prefaces and the interrelated sections explore the concept of creativity linked with issues such as cultures and language use, language teaching, business settings, technology. This is carried out following theoretical and practical perspectives which integrate with each other.The volume is published in a historical moment in Europe in which the European Commission is celebrating the 10th Anniversary of the Barcelona Agreement (2002-2012), which emphasized the importance of learning two languages in addition to the mother tongue. The volume reflects on strategies for achieving these objectives, while underlining the belief that creativity is a skill which needs to be identified, stimulated and nurtured for the benefit of the entire society.
Del 151 - Linguistic Insights
Language Factor in International Business
New Perspectives on Research, Teaching and Practice
AvSylvain Dieltjens,Paul Gillaertsm. fl.
Häftad, Engelska, 2012
1 315 kr
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This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the ‘language factor’ in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines. The contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, oral interaction in the workplace, marketing and PR discourse, on-line communication, management, organizational and corporate communication, and, finally, global aspects of integrated marketing communications. Methodologically, it includes a broad range of approaches, including work in discourse analysis and ethno-methodology, rhetoric and document design, intercultural pragmatics and writing studies, genre analysis, e-semantics and sociolinguistics.
Del 152 - Linguistic Insights
Researching Discourse in Business Genres
Cases and Corpora
AvSylvain Dieltjens,Paul Gillaertsm. fl.
Häftad, Engelska, 2012
784 kr
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The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author’s position in the company influences the construction of these genres, what content and linguistic style characterize them, and how the discourse of these genres is related to other resources. They look at linguistic and rhetorical strategies in a range of communicative settings: email correspondence among (male versus female) co-workers, collaborative writing of formats in the workplace, leadership messaging by the CEO, financial disclosures for (non-)financial audiences and expressions of the corporate philosophy. Two methodologies in particular are prominent in the genre-based chapters: corpus analyses and case studies.

Linguistic Insights – serie

Terminology in English Language Teaching

Commonality and Individuality in Academic Discourse

Les interactions quotidiennes en français et en anglais

Early Modern Northern English Lexis

Pragmatics of Academic Writing

Content and Foreign Language Integrated Learning

Professional English in the European Context: The EHEA Challenge

Rhythm of Speech, Verse and Vocal Music: A New Theory

Studies on English Modality

Autonomy, Agency and Identity in Foreign Language Learning and Teaching

Academic Vocabulary in Context

Lingua Franca English

Studies in Bilingual Education

Corpus Linguistics in Language Teaching

Status and Development of N+N Sequences in Contemporary English Noun Phrases

Full-verb Inversion in Written and Spoken English

Discourse, Identities and Genres in Corporate Communication

Speech Acts and Politeness across Languages and Cultures

Cohesion: A Discourse Perspective

Discourse, Communication and the Enterprise. Genres and Trends

Ways of the World’s Words

Sociolinguistics of Language Education in International Contexts

Emergence of Patterns in Second Language Writing

Lengua Del Turismo

Evolving Genres in Web-mediated Communication

Breaking Ground in Corpus-based Interpreting Studies

Discourse and Identity in the Professions

Creativity and Innovation in Language Education

Language Factor in International Business

Researching Discourse in Business Genres