Dr.Vicky Katsoni is an Assistant Professor at the Tourism Department of the Technological Educational Institute (TEI) of Athens, Greece and she is also teaching at the Greek Open University at the MSc program of Tourism Management. She holds a PhD in Tourism Marketing Management and ICT Applications in Tourism, an MBA and a BA (Hons) in Economics. She has participated in several European and National research projects and her research interests include tourism distribution channels, digital tourism, tourism marketing, medical tourism and consumer behavior. She has published 7 books on tourism, chapters in edited volumes, and numerous papers on highly academic journals. She is the president of the “International Association of Cultural and Digital Tourism”, and is member of the Editorial Board of many journals in tourism and marketing.

“The contributors have produced a text that in its entirety is written in a very attractive way for any reader, where was covered the entire spectrum of cultural and digital tourism and presented the latest findings, examples and cases for the tourism industry. From either an academic or a practical point of view the book is extremely valuable because of the rigour of the analysis presented, the proximity to touristic reality and the great emphasis placed in innovation.” (Manuel Alberto M. Ferreira, International Journal of Latest Trends in Finance & Economic Sciences, Vol. 8 (01), March, 2018)

• Part A: Consumers' view on today's tourism industry.- Part B: Cultural tourism today.- Part C: Heading towards a digital model of tourism.- Part D: Tourism product from an alternative perspective.

Dr.Vicky Katsoni is an Assistant Professor at the Tourism Department of the Technological Educational Institute (TEI) of Athens, Greece and she is also teaching at the Greek Open University at the MSc program of Tourism Management. She holds a PhD in Tourism Marketing Management and ICT Applications in Tourism, an MBA and a BA (Hons) in Economics. She has participated in several European and National research projects and her research interests include tourism distribution channels, digital tourism, tourism marketing, medical tourism and consumer behavior. She has published 7 books on tourism, chapters in edited volumes, and numerous papers on highly academic journals. She is the president of the “International Association of Cultural and Digital Tourism”, and is member of the Editorial Board of many journals in tourism and marketing.

“The contributors have produced a text that in its entirety is written in a very attractive way for any reader, where was covered the entire spectrum of cultural and digital tourism and presented the latest findings, examples and cases for the tourism industry. From either an academic or a practical point of view the book is extremely valuable because of the rigour of the analysis presented, the proximity to touristic reality and the great emphasis placed in innovation.” (Manuel Alberto M. Ferreira, International Journal of Latest Trends in Finance & Economic Sciences, Vol. 8 (01), March, 2018)

• Part A: Consumers' view on today's tourism industry.- Part B: Cultural tourism today.- Part C: Heading towards a digital model of tourism.- Part D: Tourism product from an alternative perspective.

Dr.Vicky Katsoni is an Assistant Professor at the Tourism Department of the Technological Educational Institute (TEI) of Athens, Greece and she is also teaching at the Greek Open University at the MSc program of Tourism Management. She holds a PhD in Tourism Marketing Management and ICT Applications in Tourism, an MBA and a BA (Hons) in Economics. She has participated in several European and National research projects and her research interests include tourism distribution channels, digital tourism, tourism marketing, medical tourism and consumer behavior. She has published 7 books on tourism, chapters in edited volumes, and numerous papers on highly academic journals. She is the president of the “International Association of Cultural and Digital Tourism”, and is member of the Editorial Board of many journals in tourism and marketing.

“The contributors have produced a text that in its entirety is written in a very attractive way for any reader, where was covered the entire spectrum of cultural and digital tourism and presented the latest findings, examples and cases for the tourism industry. From either an academic or a practical point of view the book is extremely valuable because of the rigour of the analysis presented, the proximity to touristic reality and the great emphasis placed in innovation.” (Manuel Alberto M. Ferreira, International Journal of Latest Trends in Finance & Economic Sciences, Vol. 8 (01), March, 2018)

• Part A: Consumers' view on today's tourism industry.- Part B: Cultural tourism today.- Part C: Heading towards a digital model of tourism.- Part D: Tourism product from an alternative perspective.