Midwifery, Childbirth and the Media

Ann Luce is Principal Academic of Journalism and Communication at Bournemouth University.Vanora Hundley is Professor of Midwifery in the Centre for Midwifery, Maternal and Perinatal Health at Bournemouth UniversityEdwin van Teijlingen is Professor of Reproductive Health Research, Centre for Midwifery, Maternal and Perinatal Health at Bournemouth University

• 1. Introduction.- 2. Love Birth, Hate One Born Every Minute? Birth community discourse around televised childbirth; Julie Roberts, Sara De Benedictis, Helen Spiby.- 3. Birth stories in British newspapers: why midwives must speak up; Emily Maclean.- 4. An everyday trauma: how the media portrays infant feeding; Catherine Angell.- 5. How media promote fear around childbirth; Alexia Leachman.- 6. ‘Passing time’: a qualitative study of health promotion practices in an antenatal clinic waiting room; Dianne Rodger, Andrew Skuse, Michael Wilmore.- 7. Midwives’ Engagement with the Media; Ann Luce et al.- 8. Working with the media: The power, the pitfalls and the possibilities; Hannah G Dahlen.- 9. Around the world in 80 tweets – social media and midwifery; Sheena Byrom and Anna Byrom.