Campaign Professionalism during Egypt’s 2012 Presidential Election

Dalia Elsheikh is a researcher at the Centre for Politics and Media Research at Bournemouth University, UK. Before joining academia, she worked as a journalist for more than fifteen years including Al-Masry Al-Youm, the first independent newspaper in Egypt, and the BBC in London.

Translated from Arabic:“What is more important in this book is the precise anatomy of the Egyptian political environment in 2012:  where the political environment was so open that candidates from the whole political spectrum competed and Egyptian people - with all their economic, political and ideological differences - were face-to-face with multiple choices, perhaps for the first time in its history.” (Ahmed Elderiny, almasryalyoum.com, April, 2018)

• Chapter one: Introduction.- Chapter Two:  The 2012 presidential election in Egypt.- Chapter Three: Campaigns’ structures and strategies.- Chapter Four: Analysing the campaigns in light of their professionalisation.- Chapter Five: Conclusion: The impact of campaigns’ professionalism on the democratisation process in Egypt.