Thomas Petzold is a media complexity scientist, and currently Professor of Media Management at the University of Applied Sciences for Media, Communication and Economics, Berlin, Germany (HMKW Berlin).

“The book presents a fresh sociotechnical perspective on knowledge generation, evolution, and dissemination. In the book, ‘social technology’ is clearly differentiated from technology in general and an expanded perspective is given. … I recommend this book to anyone who is interested in global knowledge dynamics and the role social technology plays in them.” (M. M. Tanik, Computing Reviews, February, 2018)​

• 1. The Eternal Contest.- 2. In Languages We Trust.- 3. What Knowledge Grows?.- 4. This Is Propagation.- 5. Most Valuable Products.- 7. When Diversity Strikes.- 8. Epilogue.-

Thomas Petzold is a media complexity scientist, and currently Professor of Media Management at the University of Applied Sciences for Media, Communication and Economics, Berlin, Germany (HMKW Berlin).

“The book presents a fresh sociotechnical perspective on knowledge generation, evolution, and dissemination. In the book, ‘social technology’ is clearly differentiated from technology in general and an expanded perspective is given. … I recommend this book to anyone who is interested in global knowledge dynamics and the role social technology plays in them.” (M. M. Tanik, Computing Reviews, February, 2018)​

• 1. The Eternal Contest.- 2. In Languages We Trust.- 3. What Knowledge Grows?.- 4. This Is Propagation.- 5. Most Valuable Products.- 7. When Diversity Strikes.- 8. Epilogue.-

Thomas Petzold is a media complexity scientist, and currently Professor of Media Management at the University of Applied Sciences for Media, Communication and Economics, Berlin, Germany (HMKW Berlin).

“The book presents a fresh sociotechnical perspective on knowledge generation, evolution, and dissemination. In the book, ‘social technology’ is clearly differentiated from technology in general and an expanded perspective is given. … I recommend this book to anyone who is interested in global knowledge dynamics and the role social technology plays in them.” (M. M. Tanik, Computing Reviews, February, 2018)​

• 1. The Eternal Contest.- 2. In Languages We Trust.- 3. What Knowledge Grows?.- 4. This Is Propagation.- 5. Most Valuable Products.- 7. When Diversity Strikes.- 8. Epilogue.-