Hybrid Practices in Moving Image Design

Methods of Heritage and Digital Production in Motion Graphics

AvIain Macdonald

Häftad, Engelska, 2018

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Beskrivning

This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers.

Produktinformation

Utgivningsdatum:2018-06-27
Mått:148 x 210 x 14 mm
Vikt:204 g
Format:Häftad
Språk:Engelska
Antal sidor:128
Förlag:Springer International Publishing AG
ISBN:9783319823379

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Mer om författaren

Iain Macdonald is Associate Professor, Subject Group Leader of Design, Photography and Advertising, and Programme Leader for MSc Creative Advertising at Edinburgh Napier University, UK. His creative industry experience spans over 25 years as an award winning television graphic designer at BBC Television, and as a film and commercials director.

Innehållsförteckning

Introduction.- PART ONE.HYBRID MOTION: past, present and future.- 1.Heritage and Digital.- 2.Skills and Educational Research.- 3.Hybrid futures in Art & Design Education.- 4.Political Economy: Conditions of Production.- PART TWO.NARRATIVES OF PRODUCTION.- 5.Graham McCallum, executive creative director of Kemistry.- 6.No Brain, directors and animators.- 7.Richard Stammers, Visual Effects Supervisor.- 8.Adam Valdez, Visual Effects Supervisor.- 9.Eric Dyer, moving image artist.- 10.Momoco, motion graphic designers.- Conclusion.