Argang Ghadiri completed his B.Sc. in business administration at Bonn Rhine Sieg University of Applied Sciences (Germany) and St. Gallen University of Applied Sciences (Switzerland). In addition to his scientific work as a tutor and scientific assistant he also worked in several consulting and audit companies. He is currently doing a masters programme at the Mercator of Management (University of Duisburg-Essen) and the Mikkeli School of Economics (Finland) and collaborates with Professor Theo Peters as a research associate. Andy Habermacher started his career in linguistics and language training before founding his own company focusing on communication and soft skills to executives. He qualified as Certified Master Coach in 2008 and followed this with studies on neuroscience as applied to coaching through Dr Srinivasan Pillay and the NeuroBusiness Group. His business now focuses on neuroscience applications for business and leadership development. In 2011 he published "The Fox Factor" which takes us into the unconscious processes of how we are influenced by status and personality. Prof. Dr. Theo Peters studied business administration at the Rheinisch-Westfalischen University of Applied Sciences in Aachen (Germany) and subsequently Economics at the University of Cologne where he also completed his doctoral studies. Before taking on his position at Bonn Rhine Sieg University of Applied Sciences he worked as a business consultant in organisational and personnel development. In addition to his lecturing and research activities at numerous universities Prof. Theo Peters gives seminars and presentation on current business administration themes.

• Preface.- Introduction.- 1 Neuroleadership - The Backdrop.- 2 Neuroscience for Business.- 3 Neuroscience in Business - Key Protagonists.- 4 Four Basic Human Needs at the Heart of Neuroscience.- 5 Organisational and Personnel Development Tools in the Neuroscience Spotlight.- 6 Practical Applications.- 7 Learning Check.- 8 Glossary.- Index.