Dr. Peter Gentzel is juniorprofessor at the University of Erlangen-NurembergDr. Friedrich Krotz is professor (emer.) at the Center for Media, Communication and Information Research (ZeMKI) at the University of Bremen.Dr. Jeffrey Wimmer is a professor at the Institute for Media, Knowledge and Communication at the University of Augsburg.Dr. Rainer Winter is a professor at the Institute for Communication Studies at the University of Klagenfurt.

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• Introduction.- How does communicating constitute the human being?.- The subject of communicative action, subjectivity and subjectification.- From social interaction to digital networking.- Materiality, technology and the subject: elements of critical communication and media analysis.- Media use and psychoanalysis: theoretical and empirical perspectives.- Subjectification in datafied societies.- Narrative subject constructions in the sign of media and socio-cultural change. Narrative subject constructions in the sign of medial and socio-cultural change.- From subject to user, - and back?.- The history of media-based technologies of the self from Rousseau to Runtastic.- Subject enactment and communication power digital.- On the mediality of pedagogical relations and the medial side of education.- Memes as image-mediated subjectification practices.