Flight into Strategic Ambiguity

Strategic Communication Between Ambiguity and Clarity

Häftad, Engelska, 2025

904 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning

This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This book describes in detail the diverse practices of ambiguous strategic communication – and its opposite, strategic clarity – with many examples.

Produktinformation

Utgivningsdatum:2025-02-08
Mått:148 x 210 x 13 mm
Vikt:296 g
Format:Häftad
Språk:Engelska
Antal sidor:209
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658470524
Originaltitel:Die Flucht in die Ambiguität

Utforska kategorier

Mer om författaren

Olaf Hoffjann, Prof. Dr., has been Professor of Communication Science, in particular Organizational Communication and Public Relations, at the Otto Friedrich University of Bamberg since 2019. He previously held a professorship at Ostfalia University (2011-2019) and at the Mediadesign University in Berlin (2006-2011). His research focuses on political communication, consulting communication, public relations and public affairs.

Innehållsförteckning

Introduction.- Strategic Communication between Clarity and Ambiguity Focus.- The Explosion of Societal Ambiguity.- Ambiguity Mirror Public Sphere and the Ambiguity Driver Journalism.- The Double Flight of Organizations.- Dimensions of Strategic Clarity and Ambiguity.- An Alternative Perspective: Ambiguous Practices as a Play.- Consequences of Strategic Ambiguity.- Oscillating Society.