Thomas Taro Lennerfors, Ph.D. (2008), is Associate Professor in Industrial Engineering and Management at Uppsala University. He has published monographs and articles about the contemporary history of the shipping industry.Peter Birch, M.A. (2012) is Lecturer in Industrial Engineering and Management at Uppsala University.

• ContentsAcknowledgementsList of IllustrationsList of RespondentsPart 1: Introduction1 Tropics in the Snow: an Introduction1 The Cold Chain2 Maritime Reefer Shipping3 Aim, Preliminary Research Question, and Potential Contributions4 Independent Reefer Operators and Their Customers and Suppliers5 Implications of the Industrial Landscape for the Study of Strategy6 Three Theoretical Dimensions of Business Activity7 The Structure of the Book 2 The Reefer Industry in a Historical Context1 The Beginnings: Meat, Bananas and Fish 2 1920s, 1930s, and into the 1940s3 The 1950s and 1960s4 The 1970s and 1980s 5 1990s to the Present6 SummaryPart 2: The Independent Reefer Operators3 Salénrederierna1 A Fruitful Relationship 2 The Transatlantic Trade3 The Route to Global Leadership4 Salén Reefer Services on the Top of the World5 A Market Downturn and Some New Players on the Reefer Scene6 Palletisation and Maximal Flexibility7 Summary4 Cool Carriers1 Perfresh2 Bilspedition as Owner: Ship Investments and the Golden 90s that Never Came3 Höegh and the Others: Broadened Market Presence with Limited Investments 4 Summary5 J. Lauritzen1 Mediterranean Adventures2 Worldwide Growth3 Rebuilding the Fleet after the Second World War4 Lauritzen Peninsular Reefers 1970-1983: the Shark’s Teeth5 From Beautiful to Economical Ships: the Entry of the ULRCs 6 The Family Class and the Weak 1990s7 LauritzenCool: Two Market Leaders Become One8 Armada’s New Reefer Venture9 Summary 6 Seatrade1 The Management Buy-Out2 Argentina and the Atlantic Fish Trade3 The Newbuilding Programme4 The Seatrade Pool5 Dammers & Van der Heide6 Integrating Dammers into Seatrade7 Internationalizing the Operations8 In the Turbulent Market of the New Millennium9 New Partnerships: GreenSea Chartering and Joint Ventures10 Newbuildings and Reefer-Containerships11 Green Reefers12 Summary 7 Japanese Specialized Reefer Companies1 Japanese Fisheries2 The Japanese Shipping Companies: NYK and the Others3 Summary8 From Blue Star Line to Star Reefers1 Entry into Specialized Reefers2 Swan Reefer 3 Star Reefers4 Summary9 Laskaridis and the Hamburg Reefer Cluster1 Hamburg Sud and the Hamburg Reefer Cluster2 SummaryPart 3: Container Lines and Shippers10 The Traditional Liner Companies and the Container Lines1 Maersk 2 Summary11 Fruit Companies and Marketing Boards1 Chiquita2 Dole3 Del Monte4 Marketing Boards5 SummaryPart 4: Analysis and Conclusions12 The Independent Reefer Operators from Material, Discursive, and Subjective Perspectives1 1950s: the Wild Reefers2 1960s: Rationalizations and Explosive Growth3 1970s: the Others4 1980s: Striving for Efficiency 5 1990s: We are Conventional! 6 2000s: Decline and Consolidations13 Snow in the Tropics: Conclusions1 The Material Dimension2 The Discursive Dimension3 The Subjective DimensionBibliographyIndex