Dynamics of Advertising

Jackie Botterill, Iain MacRury, Barry Richards

"Scholarly in approach, the book focuses on such areas as the history of advertising, critiques of the industry, consumer identity and anxiety issues, and social values and behaviors....Written for an academic audience."

• 1: Introduction; 2: The Historical Dynamics of the Advertising Industry; 3: The History of Advertisements; 4: The Academic Critique of Advertising; 5: The Dynamics of Cultural Change; 6: The Psychodynamics of Advertising 1; 7: Psycho-Social Categories for the Study of Everyday Life; 8: Driven by Passion? Car Advertisement Content 1950–1998; 9: Going to Market; 10: The Democratisation of Credit; 11: Conclusions