Silent Selling

The 7th edition of Silent Selling: Strategic Visual Merchandising is a vital resource equipping students with a dynamic understanding of the fast-paced developments in retailing, including advancements in visual merchandising and the online environment. The seventh edition features more than 125 new color photographs and discusses, digital marketing, generative AI, and the neuroscience human behavior that go into creating a retail space. New box features include “Master Classes," which spans L. Frank Baum’s legacy in visual merchandising to the arts of collaboration and communication, which get students thinking about their own experiences and what inspiration can be drawn from it to create engaging visual merchandising environment. The author also brings industry experience through “Judy Bell’s 3-Step Innovation Theory," and Bell’s Color Coordination Model to inform students of approaches to solving common visual merchandising issues and provide real-world connections to the theory.New to this Edition-“Master Class” series and used to highlight visual merchandising history, communication and presentation techniques, and reflect on student’s personal experiences with digital marketing-Explore important industry applications through in-text activities like “Judy Bell’s 3-Step Innovation Theory” and interactive exercises designed to provide real-world connections-Updated topic coverage, reflecting growing interest and developments in neuroscience, generative AI, and digital marketing-Every chapter begins with an all-new Design Gallery featuring retailers’ history and analysis of their creative blueprints-First edition to include videos with author’s industry insights and expertiseSTUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of terms and definitions-Go deeper with video tutorialsInstructor Resources-Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion