Alexandra Waluszewski - Böcker

Humanmedicin möter djurmedicin i en rad högaktuella historiska fallstudier. Forskare skriver kort och spännande - både roande och oroande - om epidemier, vaccination och dissektion, om mat, medicin och bot ur historiskt och nutida perspektiv. De sätter in välkända fakta i nya sammanhang, visar på oväntade samband och ställer angelägna frågor. Boken handlar om vår relation till djur för olika syften, och handlar därmed också om vår relation till oss själva. Den är rikligt illustrerad med historiskt bildmaterial.

In this book, the story of how IKEA and its paper producers struggled to solve the problem of creating environmentally friendly paper constitutes the foundation of a discussion of technological development. Through a detailed analysis of the case-study, the authors demonstrate the necessity of including social, technological and economical factors when dealing with such issues.Focusing on the interactive aspects of commercial and technological development, they examine how new solutions are developed and shaped in relation to the different companies and organizations involved. They investigate resources in terms of how they are related and built into other resources through historical and contemporary interaction processes. Their overall emphasis is on dealing with the issue of how different, closely and distantly related companies and organizations are affected when resources are developed.

Provocative and reflective, this volume on the notion of knowledge and innovation in the business industry provides readers with a holistic approach to the subject of ‘knowledge’.Structuring their arguments around four case studies of innovation within four entirely different contexts, Håkansson and Waluszewski invite the business-minded reader to consider the costs of adopting new knowledge and innovation within a business setting.This book: questions the long-held assumption that new knowledge and innovation are universally advantageousfollows the tremor of an innovation as new knowledge reverberates through, or is dampened by the larger economic community - including cultural structures, the industrial standards and the foundational assumptions that rule a particular economic domainfocuses in particular on the interfaces where the innovative agent connects to its customers, suppliers and competitors.An ideal reference source for postgraduate students taking advanced courses in science and technology studies, innovation management, industrial marketing and purchasing, technological development and innovation systems.

Provocative and reflective, this volume on the notion of knowledge and innovation in the business industry provides readers with a holistic approach to the subject of ‘knowledge’.Structuring their arguments around four case studies of innovation within four entirely different contexts, Håkansson and Waluszewski invite the business-minded reader to consider the costs of adopting new knowledge and innovation within a business setting.This book: questions the long-held assumption that new knowledge and innovation are universally advantageousfollows the tremor of an innovation as new knowledge reverberates through, or is dampened by the larger economic community - including cultural structures, the industrial standards and the foundational assumptions that rule a particular economic domainfocuses in particular on the interfaces where the innovative agent connects to its customers, suppliers and competitors.An ideal reference source for postgraduate students taking advanced courses in science and technology studies, innovation management, industrial marketing and purchasing, technological development and innovation systems.

This groundbreaking book recognises and addresses the urgent need to develop a new understanding of marketing.  Based on the involvement of twenty thought leaders from Europe and the US, this book gives us both a state of the art picture of marketing today and a look ahead to the marketing challenges of tomorrow. Since the publication of Kotler's Marketing Management in 1967, marketing has witnessed a dramatic increase in academic involvement.  Today there is an extensive range of publications available covering a variety of topics - from cognitive studies of consumer behaviour to organising international distribution - but the 4 Ps, based on the marketing mix model, remains as the dominant theoretical base.  Rethinking Marketing demonstrates a misfit between the existing theoretical toolbox and important development trends in the marketplace.

This seminal book, based on 30 years of research, provides a radical insight into the reality of the business landscape and the operations and management of companies within it. The book challenges orthodox ideas of the business market and business management and presents a comprehensive analysis of the structure and process of business and the tasks that managers and policy-makers face. Business in Networks is strongly grounded in empirical research and illustrated throughout with case examples. The book analyses the complex network of interdependencies that exist between companies and which determine their characteristics. It fully analyses the process of interaction through which companies and networks evolve and are transformed. Specifically, the book thoroughly examines the following: The dynamics and interrelatedness of the business landscapeInteraction as the basic business processBusiness development in time and network spaceThe nature of management in an interactive worldThe implications for policy-makers of the networked business landscape

This book comprises a variety of examples of the use of science and technology in business, ranging from early computer use in the U.S. insurance industry to the present use of information technology in the Swedish furniture industry; from the classic UK fish and chip shop's use of white fish to Heathrow's Terminal 5-project; from new fishing net fibers to the cooling of chocolate at Cadbury's; from the development of new mobile wireless services to the creation of a genetic database on Iceland. The book shows the multifaceted and interactive character of the relationship between science and technology on the one hand, and business and innovation on the other. It explores this non-linear relationship through a selection of case studies and discusses its implications for science as well as for business. The economy of the use of sciences and technology, as well as the science and technology of economy, is given equal focus.

Traditionellt har högre utbildning och forskning ansetts vara kvalitativt annorlunda än renodlade kommersiella varor och tjänster. Precis som vi har svårt att föreställa oss en marknad för medborgerliga rättigheter eller nobelpris, så skulle många av oss inte tänka på högre utbildning och forskning som en marknad där efterfrågan är den styrande mekanismen. Att vinstintresse och konkurrensfördelar skulle få styra den akademiska verksamheten framstår närmast som blasfemiskt. Ändå är det just en sådan utveckling vi ser. Den här boken presenterar ett teoretiskt ramverk för att studera denna utveckling och undersöker vilka konsekvenser den har för olika delar av den akademiska verksamheten. I bokens inledande kapitel ramar redaktören Marcus Agnafors in de följande kapitlen genom att presentera begreppet kommodifiering. Sharon Rider och Alexandra Waluszewski diskuterar hur begreppen ”effektivitet” och ”innovation” kommer till uttryck inom högre utbildning och forskning och Johan Hyrén redogör för hur olika institutionella logiker påverkar den akademiska verksamheten. Petra Angervall och Dennis Beach undersöker vad kommodifieringen av akademins arbetskraft betyder för olika grupper. Den förlorande gruppen är, menar de, kvinnliga lektorer med undervisningstunga anställningar. Margareta Carlén och Goran Puaca ifrågasätter att en marknadsorienterad högre utbildning, där anställningsbarhet och arbetsgivarens kravbild står i centrum, faktiskt levererar det studenter själva letar efter och det som samhället behöver. Till slut undersöker Douglas Brommesson, Gissur Ó. Erlingsson, Johan Karlsson Schaffer och Jörgen Ödalen hur den pedagogiska meriteringen värderas och bedöms.

This volume tackles head-on the controversy regarding the tensions between the principles underlying Academe on the one hand, and the free market on the other. Its outspoken thesis posits that seemingly irresistible institutional pressures are betraying a core principle of the Enlightenment: that the free pursuit of knowledge is of the highest value in its own right. As ‘market principles’ are forced on universities, inducing a neoteric culture of ‘managerialism’, many worry that the very characteristics that made European higher education in particular such a success are being eroded and replaced by ideological opportunism and economic expediency. Richly interdisciplinary, the anthology explores a wealth of issues such as the phenomenon of bibliometrics (linking an institution’s success to the volume and visibility of publications produced). Many argue that the use of such indicators to measure scientific value is inimical to the time-consuming complexities of genuine truth-seeking. A number of the greatest discoveries and innovations in the history of science, such as Newton’s laws of mechanics or the Mendelian laws of inheritance, might never have seen the light of day if today’s system of determining and defining the form and content of science had dominated. With analytical perspectives from political science, economics, philosophy and media studies, the collection interrogates, for example, the doctrine of graduate employability that exerts such a powerful influence on course type and structure, especially on technical and professional training. In contrast, the liberal arts must choose between adaptation to the dictates of employability strategies or wither away as enrollments dwindle and resources evaporate. Research projects and aims have alsobecome an area of controversy, with many governments now assessing the value of proposals in terms of assumed commercial benefits. The contributors argue that these changes, as well as ‘reforms’ in the managerial and administrative structures in tertiary education, constitute a radical break with the previous ontology of science and scholarship: a change in its very character, and not merely its form. It shows that the ‘scientific thinking’ students, researchers, and scholars are encouraged to adopt is undergoing a rapid shift in conceptual content, with significant consequences not only for science, but also for the society of which it is a part.