Andrew Hough – författare

Explore the core knowledge and capabilities required for key account managers to deliver and sustain profitable relationships and drive growth with strategic customers. In a rapidly changing economic environment, the role of a key account manager is now more important than ever due to the value they provide to the business and the profitable growth they enable. The High-Performing Key Account Manager demonstrates what core competencies and skills a key account manager needs to succeed, such as how to develop long-lasting relationships, how to build trust with key customers and how to foster value-based sales solutions. This book also establishes what organizational support they require in order to create the right conditions for high-performance account management including guidance on how to lead and influence, build teams and enhance cross-functional collaboration. With real-world examples from leading companies such as Siemens, Caterpillar, Honeywell Group and CISCO Systems, this highly practical guide provides the strategies and tactics required to overcome common challenges, capitalize on emerging opportunities and enable key account managers to perform at the highest level.

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a practical guide for mid-career sales professionals, managers and consultants who want to strengthen credibility, apply proven frameworks and optimize selling strategies in an AI-driven marketplace. Focused on career impact and organizational performance, it shows how to develop and implement AI-enabled principles while staying true to the fundamentals of why people buy.Drawing on real-world examples from technology companies, professional services firms and global enterprises, this book equips you to:- Apply AI tools to prepare insightful questions and optimize prospecting- Develop data-driven insights that enhance, not replace, human intuition- Implement ethical negotiation strategies supported by AI at scale- Build credibility through personalized, customer-centred engagement- Apply frameworks that integrate technology with consultative selling modelsWith detailed chapters and actionable tools, AI Strategy for Sales Teams helps you harness AI innovations to elevate performance, strengthen customer relationships and advance your career in an evolving sales environment.Themes include: sales strategy, AI innovation, consultative selling, ethical negotiation, customer engagement, data-driven insights