Andrew Hough – författare

Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth?The High-Performing Key Account Manager is a practical, aspirational guide tailored for mid-career professionals eager to build credibility and lead strategic customer relationships. This book offers proven models and actionable tools to help you develop core competencies, foster trust and implement value-based sales solutions that deliver measurable results.You'll learn how to:- Apply principles for building long-lasting, profitable customer relationships- Implement strategies to build trust and deliver value-driven sales solutions- Optimize organizational support by enhancing leadership, teamwork and collaboration- Learn from real-world examples including Siemens, Caterpillar, Honeywell and CISCO- And develop the skills to navigate challenges and capitalize on emerging market opportunitiesEquip yourself with the frameworks and insights needed to perform at the highest level and advance your career in key account management. Themes include: Key account management, strategic customer relationships, sales strategy, leadership, cross-functional collaboration, career development

Looking to develop the skills and strategies needed to excel as a key account manager and drive profitable growth?The High-Performing Key Account Manager is a practical, aspirational guide tailored for mid-career professionals eager to build credibility and lead strategic customer relationships. This book offers proven models and actionable tools to help you develop core competencies, foster trust and implement value-based sales solutions that deliver measurable results.You'll learn how to:- Apply principles for building long-lasting, profitable customer relationships- Implement strategies to build trust and deliver value-driven sales solutions- Optimize organizational support by enhancing leadership, teamwork and collaboration- Learn from real-world examples including Siemens, Caterpillar, Honeywell and CISCO- And develop the skills to navigate challenges and capitalize on emerging market opportunitiesEquip yourself with the frameworks and insights needed to perform at the highest level and advance your career in key account management. Themes include: Key account management, strategic customer relationships, sales strategy, leadership, cross-functional collaboration, career development

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a practical guide for mid-career sales professionals, managers and consultants who want to strengthen credibility, apply proven frameworks and optimize selling strategies in an AI-driven marketplace. Focused on career impact and organizational performance, it shows how to develop and implement AI-enabled principles while staying true to the fundamentals of why people buy.Drawing on real-world examples from technology companies, professional services firms and global enterprises, this book equips you to:- Apply AI tools to prepare insightful questions and optimize prospecting- Develop data-driven insights that enhance, not replace, human intuition- Implement ethical negotiation strategies supported by AI at scale- Build credibility through personalized, customer-centred engagement- Apply frameworks that integrate technology with consultative selling modelsWith detailed chapters and actionable tools, AI Strategy for Sales Teams helps you harness AI innovations to elevate performance, strengthen customer relationships and advance your career in an evolving sales environment.Themes include: sales strategy, AI innovation, consultative selling, ethical negotiation, customer engagement, data-driven insights