Barbara Mueller – författare
Visar alla böcker från författaren Barbara Mueller. Handla med fri frakt och snabb leverans.
11 produkter
Communicating with the Multicultural Consumer
Theoretical and Practical Perspectives
Häftad, 2007
376 kr
Lägg i varukorg
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text …
Dynamics of International Advertising
Theoretical and Practical Perspectives
Häftad, 2017
840 kr
Lägg i varukorg
Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics …
Pretty Age
E-bok, 2013
59 kr
Lägg i varukorg
In 1910, a missionary visitor arrives at Sophiny Mumms convent boarding school in Concord, Kansas. Sophiny is smitten. Her best friend Antoinette Dominguez is notand begins a series of strange behaviors breaking all the rules. From Sophiny she extracts three promises, a trunk exchange, and a staged …
Dynamics of International Advertising
Theoretical and Practical Perspectives
Av Barbara Mueller, Sophia Mueller-Bryson
Häftad, 2026
632 kr
Lägg i varukorg
Now in its fourth edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics …
Dudley's Universe: A celebration of light, time, gravity and the Universal Consciousness
Av Barbara Mueller, Dudley Owen Basson
Häftad
287 kr
Lägg i varukorg
Handbook of Integrated CSR Communication
Av Sandra Diehl, Matthias Karmasin m. fl.
Inbunden, 2017
3274 kr
Lägg i varukorg
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a …
Handbook of Integrated CSR Communication
Av Franzisca Weder, Ralf Terlutter m. fl.
E-bok, 2016
4066 kr
Lägg i varukorg
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a …
Handbook of Integrated CSR Communication
Av Sandra Diehl, Matthias Karmasin m. fl.
Häftad, 2018
3274 kr
Lägg i varukorg
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a …
Dynamics of International Advertising
Theoretical and Practical Perspectives
Häftad, 2010
548 kr
Tillfälligt slut
Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions …
