Brigitte Preißl – författare

Innovation is the motor of economic change. Over the last fifteen years, researches in innovation processes have emphasised the systemic features of innovation. Whilst innovation system analysis traditionally takes a static institutional approach, cluster analysis focuses on interaction and the dynamics of technology and innovation. First, the volume gives an overview of the different levels of analysis from which the innovation behaviour of firms has been observed in the past. The book then presents a distinct cluster approach as a useful and innovative tool to analyse the configuration and dynamics of networks of actors involved in innovative processes. This approach emphasises the possibilities of enhancing cluster benefits by introducing virtual links between cluster actors. Empirical evidence is provided for the automotive components and the telecommunication industries. By restricting the discussion to Germany and Italy, the authors are able to explore the role that national innovation systems play as a framework in which clusters operate.

After the dramatic failures of the dot coms in 2000 and 2001, many observers were quick to report on the death of electronic commerce. Investor confidence sagged, stock prices of technology firms in nearly all of the related sectors suffered. In reality, the picture is not nearly as dismal as the press would have us believe. E-commerce is not dead, but it has moved beyond its overhyped beginning stage. This book is an effort to sort through the hype, providing a realistic assessment of the state of electronic commerce today, and the important areas of opportunity and challenge for tomorrow. The book sees all kind of developments where e-business is becoming an integral part of ‘traditional’ business processes, with special emphasis on practical and policy importance. E-commerce scholars from a number of disciplines and countries contribute to assess the impact of the dot com bust and the current state of e-commerce.

Hardly anyone would doubt the potential of information technology (IT) to connect individuals, firms and organisations. Whether this power to connect will actually lead to the integration of markets and societies is a different issue. The articles collected in this book shed light on several aspects that are crucial for the success of global communication networks: they range from an appropriate framework for regulation and suitable strategies of firms that act as international players, to the inclusion of customers in defining product and service strategies, and from problems of access to advanced technology and networks for all groups in society regardless of their social status or geographical location to the role of new technologies in facilitating universal communication.

Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres and the complex task of market regulation put traditional theoretical approaches as well as current regulatory policies to the test. This book sheds light on some of the challenges ahead. It covers a vast range of subjects from the intricacies of market regulation to new markets for mobile and internet-related services. The diffusion of broadband technology and the emergence of new business strategies that respond to the technological and regulatory challenges are treated in the book’s 24 chapters.