Einar Iveroth – författare

This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning.

Strategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. Finally, and most importantly, it shows how to use innovative price models to realize and monetise the business model and its value offering, making the organisation and its partnerships sustainable.

Models pertaining to the three levels of analyses are applied in rich case studies and examples from different countries, and the book includes guidelines on how to use them. Special attention is paid to digitisation as an underlying theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology & innovation management.

This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning.

Strategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. Finally, and most importantly, it shows how to use innovative price models to realize and monetise the business model and its value offering, making the organisation and its partnerships sustainable.

Models pertaining to the three levels of analyses are applied in rich case studies and examples from different countries, and the book includes guidelines on how to use them. Special attention is paid to digitisation as an underlying theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology & innovation management.

Digitalization is on everyone’s lips as new technology changes business landscapes and conventional companies are outperformed by younger digital and agile contestants. In this volatile environment it seems more relevant than ever before to understand the aspects and business logic behind the elusive phenomenon called "digitalization". Never before have there been such great opportunities to unleash the full potential of technology within organizations to create long-standing competitive advantage. This book explains the strategy and practice of how to lead and control the people side of digital change in a dynamic world of uncertainty and social complexity, and as such the book snares the elusive phenomena of digitalization

Digitalization drives behavioral change and calls for a new way of thinking among senior executives. In practice, reaping the benefits of digital technology is not as easy as it first appears to be. This book provides a map to navigate in the volatile business landscape where change occurs continuously because of digital technology. It provides an historical frame of the evolution of digital technology, decodes digitalization’s negative influence on the external aspects of customer satisfaction, discusses and explains the strategic and leadership consequences of different forms of digital change, and finally demonstrates how leading digital change can be put into practice. Illustrative case studies and examples are provided throughout as well as models and frameworks.

This is a valuable resource for researchers, academics, and students in the fields of organizational studies, organizational change, technology and innovation management, and digitalization.

Digitalization is on everyone’s lips as new technology changes business landscapes and conventional companies are outperformed by younger digital and agile contestants. In this volatile environment it seems more relevant than ever before to understand the aspects and business logic behind the elusive phenomenon called "digitalization". Never before have there been such great opportunities to unleash the full potential of technology within organizations to create long-standing competitive advantage. This book explains the strategy and practice of how to lead and control the people side of digital change in a dynamic world of uncertainty and social complexity, and as such the book snares the elusive phenomena of digitalization

Digitalization drives behavioral change and calls for a new way of thinking among senior executives. In practice, reaping the benefits of digital technology is not as easy as it first appears to be. This book provides a map to navigate in the volatile business landscape where change occurs continuously because of digital technology. It provides an historical frame of the evolution of digital technology, decodes digitalization’s negative influence on the external aspects of customer satisfaction, discusses and explains the strategic and leadership consequences of different forms of digital change, and finally demonstrates how leading digital change can be put into practice. Illustrative case studies and examples are provided throughout as well as models and frameworks.

This is a valuable resource for researchers, academics, and students in the fields of organizational studies, organizational change, technology and innovation management, and digitalization.

Organizations are constantly evolving, and intelligent leadership is needed during times of transformation. Change leaders must help people become aware of, understand and find meaning in the new things which arise — they must oversee a sensemaking process.

Addressing this need, Effective Organizational Change explores the importance of leadership for organizational change based on sensemaking. Combining a theoretical overview, models and conceptual discussions rich with in-depth examples and case studies, this book uncovers what it is that leaders actually do when they lead change through sensemaking. It presents the most current sensemaking research, extends earlier work by developing the concept of ‘landscaping’, and provides guidelines on how leaders can drive sensemaking processes in practice.

This book is for undergraduate, postgraduate and MBA students of organizational change, as well as managers embarking on change projects within their organizations.