Fiona Davies - Böcker

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:* statistics, demand analysis and forecasting;* financial analysis, operations and control systems; and* future trendsQuantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.

This is a practical guide for school leaders who want to understand more about how to connect teaching and learning with wellbeing in their school.This book reimagines school leadership beyond roles and networks and explores new practical possibilities for leading pedagogy. The emphasis is on knowing students and how they learn and supporting leaders to create sustainable, productive learning environments where wellbeing and learning are integral. The book brings theory and practice together through case studies from work in schools, linking the ‘Why?’ with the ‘How’, and makes authentic connections between leading pedagogy and wellbeing through practical strategies and clear principles. Further, the book addresses issues of workload and leadership succession through collective job design, with the aim of improving psychosocial safety for all students and school staff.Drawing on the authors’ experience in school leadership and clinical and organisational psychology, this book is designed for school leadership teams looking to work cohesively together while prioritising wellbeing. It will also be relevant to postgraduate studies in educational leadership.