Hubert Osterle – författare

A look at business model innovation's crucial role in today's global business environment.Showing organizations how business model innovation should be a key focus area in today's global economy, this book features cases from businesses around the globe that have developed customized business models and achieved spectacular levels of performance. Case examples from well-known innovation leaders IKEA, Apple, Tata, SHARP, Saudi Aramco, De Beers, Telefonica, Valero Energy, LEGO, and Proctor & GambleShows businesses how to get beyond traditional business models to take better advantage of emerging opportunitiesCoauthored by former CEO of SAP AG, the world's largest provider of enterprise softwareFilled with interviews with key executives, this book reveals the role of technology in driving and enabling changes to fundamental facets of a business. Companies around the world are innovating their business models with tremendous results. IT-Driven Business Models shows interested organizations how they can start the process.

Machine Intelligence is changing every aspect of our lives. Internet traffic and sensors in households, cars, and wearables provide data that oligopolistic companies collect and use to extract patterns of human behavior. Further, active digital assistants are taking over more and more of our everyday decisions. Humanity is on the verge of an evolutionary leap and it is time to determine if this development will benefit people’s wellbeing or will just mean the accumulation of capital and power with no regard for quality of life.This book integrates the perspectives of various disciplines that are striving to establish resilient foundations – computer science, economics and social sciences, political science, psychology, philosophy, neuroscience, ethics and religion – in order to clarify a number of positions and, as a result, objectify the discussions. Written by Hubert Osterle, a researcher working at the interface of these disciplines, the book promotes debate on the future of man and machine, on happiness and evolution and on the major changes brought about by digital technology. Last but not least, it is a manifesto calling for a new – integrated – discipline to be founded: life engineering.„If you want to think more deeply about what machine intelligence (aka AI) really means for humanity, you should read this book. Hubert Oesterle takes an amazingly broad and multi-disciplinary look at all relevant aspects, from the roots of human behavior to the impact advanced digital assistants might have on our daily lives (and who will control these assistants). Highly recommended!” Andreas Goeldi, Partner at btov Partners