Jim Eber – författare

Change your ATTITUDE. Change your BUSINESS. Change your FUTURE.

What’s stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall. Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company.

The writing on the wall has never been clearer than it is now—and marketing phenomenon Jeffrey Hayzlett is on a mission to make you see it, understand it, and heed it. Today’s business environment is so competitive and volatile that you can’t afford to be satisfied with business as usual. You must make changes now to compete in the future.

Building on the principles and concepts in his first book The Mirror Test, Hayzlett takes you on a step-by-step journey to:

Develop a “takeover mentality” for your businessSummon the vision and courage necessary for driving changeSharpen the mental and emotional toughness to make strategic, lasting changeExecute the right changes and deal with any disruptions they might causeSustain and manage your company’s new-found momentum

Change is already happening all around you—to products, to organizations, to entire industries. Eventually, it will happen to your company, whether from outside forces or your own initiative.

You’ve always had the ability to institute positive change in your company. Now, with Running the Gauntlet, you have the inspiration and knowledge to make it happen and take control of it—instead of letting it control you.

Praise for Running the Gauntlet

"If the shoe fits, wear it! Jeff''s advice fits any hard-charging business owner and leader."—Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com

“I''ve seen a lot of sharks, and Hayzlett''s advice comes like a Hammerhead. He can smell blood from a mile away, so when Hayzlett jumps in big waters, some sharks have to jump out.”—Daymond John, founder and CEO, FUBU, and star of ABC’s business show Shark Tank

“If Jeff were a wine, it would be strong, sassy, and bold - just like his savvy business advice. This is a wine you want to open again and again.”—Gary Vaynerchuk, co-founder, Vaynermedia.com

"Running the Gauntlet just played the Trump Card. This book is terrific!"—Ivanka Trump, EVP Trump Organization

"It''s time someone grabs you (and your business) by the shirt collar and shakes you! Strap on your chaps—business celebrity Jeff Hayzlett is going to take you on a rough-and-tumble ride that just might change the life of your business forever. Muster the courage and buy this book!"—Darren Hardy, Publisher, SUCCESS magazine, and bestselling author of The Compound Effect

Jeff Hayzlett is a big, boisterous guy who has the guts to tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them - well, you and your colleagues and employees are in for a tough ride. Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. The book will teach readers through entertaining anecdotes, how to thoughtfully yet aggressively evaluate, deconstruct and then reconstruct one's business.

"Just give me all your chocolate and no one gets hurt!" Billions of us worldwide understand what it means to scream those words. We feel lost-even unhinged-without chocolate''s pleasures. And if chocolate is the music that makes our days brighter, fine chocolate is the symphony-the richest, most complex form in the chocolate universe. The most important movement in that symphony''s centuries-old existence is now beginning. And that future is... what? A world of gray monochromatic flavor, or one rich with a rainbow of flavors that capture the myriad pleasures and diversity of the cocoa bean? In the spirit of Michael Pollan''s The Omnivore''s Dilemma, Raising the Bar: The Future of Fine Chocolate tells the story of what that next movement in the fine flavor chocolate symphony might hold. Told in four lively parts covering everything from before the bean to after the bar-genetics, farming, manufacturing, and bonbons-the book features interviews with dozens of international stakeholders across the fine flavor industry to consider the promises and pitfalls ahead. It looks through what is happening today to understand where things are going, while unwrapping the possibilities for the millions and millions of us who believe that life without the very best chocolate is no life at all.Part OneSeeds of Change: Genetics and FlavorThe genetic story of the future of flavor cacao told through discussions with researchers, scientists, and experts around the world who are involved at the genetic level: from the mapping of the cacao genome to the Heirloom Cacao Preservation Initiative (HCP). The HCP seeks to connect flavor to genetics to the work being done on the ground in order to confront the spread of low-flavor beans and ensure cacao quality and diversity for future generations.Part TwoFrom the Ground Up: Farmers, Farming, and FlavorDiscussion of the issues of growing cacao from an ecological and sustainable perspective given the reality of where it is grown. Interviews and stories cover the majority of fine flavor growing regions and myriad efforts to add value and values to fine flavor chocolate; preserve, protect, and propagate flavor cacao for the future; and ensure that the beans are as good as they can possibly be. The realities and possibilities of fair trade chocolate and the work being done on fermentation are also covered.Part ThreeTo Market, To Market: Craftsmanship, Customer Education and FlavorCan consumers learn to slow down, taste, explore, and value the costly complexity of fine chocolate? Though the future looks bright by some measurements, sometimes the numbers aren''t what they seem... Discussions with both artisan and traditional chocolate manufacturers around the world on how they see the market and sources for fine flavor beans and what they are doing to educate their customers about their craft, including a survey of the nature of raw, organic, and functional chocolate.Part FourPerforming Flavor: The Art of the ChocolatierWhether watching over those creations, traveling the world to discover new pairings, or simply taking their love of Junior Mints to the highest level, the worl''''s fine flavor chocolatiers are all deeply aware of the "stage" they work on and the importance of taste in every performance. The future of their creations-the most flavorful and beautiful bonbons and confections in the world-are discussed as these chocolatiers confront the issues surrounding the preservation of their craft and how they see their flavors and recipe development changing (or not) in the future.

Serve Up Coach Down is Nathan Jamail's most impactful and contentious book yet. It debunks the myths of servant leadership that other books sell, namely that leaders in the middle must serve down to their people and defend up to their bosses. This is the exact opposite of what they should do: serve up to their bosses and coach down to their people. And it is costing them their power every day.98% of leaders are leading from the middle, meaning they have a boss or bosses they answer to and employees they lead. From senior vice presidents to front-line managers, they should be the most powerful leaders in any organization. They are responsible for alignment, speed of change, buy-in, belief, accountability, and execution. Yet they often struggle with all of that by getting their teams to step up and winning approval from those above them. Why? Because they are serving down and defending up.Serve Up Coach Down addresses the key issues and obstacles that prevent leaders in the middle from owning the power that should drive their, their team's, and their organization's success and gives organizations the greatest competitive advantage they can have–speed of change–by creating leaders who their bosses can count on and who make their employees better. Want an organization with strong leaders and organizations based on a strong team culture built on strong leaders developing other strong leaders? Serve Up Coach Down is for you!