Robert Hodge – författare

Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.

Critical Linguistics, inaugurated in 1979 with the publication of Language as Ideology, has been widely influential and successful in documenting the connection of linguistic and social practices. Published as a second edition in 1993, the reissue of this classic text still provides a most detailed theoretical account of the operation of power and ideology in all aspects of text. The book presents the advances made in the field of critical language study. The authors’ views on the necessary directions for the field are advanced through a detailed analysis and theoretical discussion of a related set of texts. The book will be of interest to students and teachers of a wide range of disciplines, including English language and linguistics, media, cultural and communication studies, and education.

Accounting: A Foundation is written for any student starting a course of study in bookkeeping and accounting. Based on a new interpretation of the accounting model, the book begins with a clear and coherent introduction to double entry. It then uses the new model to describe and illustrate the financial workings of the limited company. As a general introduction, the book covers the accounting knowledge required by non-specialist students of business and management as well as those who will go on to study accounting in depth. In UK further education, the book is suitable for courses aimed at AAT Foundation, BTEC HND, A-Level, RSA, LCCI, GCSE, and introductory levels of the main professional bodies such as ACCA, CIMA, ICSA, CIPFA and the main English, Scottish and Irish professional bodies - the ICAEW, the ICAS and the ICAI. In effect this means anywhere that a knowledge of the technical aspects of bookkeeping is required. There are equivalent courses at this level in all countries of the world. In higher education the book is suitable for undergraduate courses in accounting and business where the tutor wishes to teach the technical background to accounting thoroughly. This readership extends to the non-specialist market, as some teachers wish to teach double entry to students even though they may be on an appreciation course. Undergraduates who specialise in accounting, eg those doing a BA Accounting and Finance (in Europe the Economics route) or combined/joint degree with languages will need to study the technical aspects of accounting in depth in order to progress to modules on intermediate and advanced accounting.