Sylvia M. Chan-Olmsted – författare
Visar alla böcker från författaren Sylvia M. Chan-Olmsted. Handla med fri frakt och snabb leverans.
10 produkter
Competitive Strategy for Media Firms
Strategic and Brand Management in Changing Media Markets
Inbunden, 2005
2578 kr
Lägg i varukorg
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to …
Competitive Strategy for Media Firms
Strategic and Brand Management in Changing Media Markets
Häftad, 2006
650 kr
Lägg i varukorg
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to …
Traditional Media and the Internet
The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management
Häftad, 2004
515 kr
Lägg i varukorg
This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's …
Competitive Strategy for Media Firms
Strategic and Brand Management in Changing Media Markets
E-bok, 2006
767 kr
Lägg i varukorg
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to …
Competitive Strategy for Media Firms
Strategic and Brand Management in Changing Media Markets
E-bok, 2006
767 kr
Lägg i varukorg
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to …
Traditional Media and the Internet
The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management
Inbunden, 2017
2126 kr
Lägg i varukorg
This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's …
Handbook of Media Branding
Av Gabriele Siegert, Kati Förster m. fl.
Inbunden, 2015
1688 kr
Lägg i varukorg
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. …
Handbook of Media Branding
Av Mart Ots, Sylvia M. Chan-Olmsted m. fl.
E-bok, 2015
2111 kr
Lägg i varukorg
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. …
Handbook of Media Branding
Av Gabriele Siegert, Kati Förster m. fl.
Häftad, 2016
1639 kr
Lägg i varukorg
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. …
Competitive Strategy for Media Firms
Strategic and Brand Management in Changing Media Markets
E-bok, 2005
305 kr
Tillfälligt slut
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to …
