Thierry Giasson – författare

Visar alla böcker från författaren Thierry Giasson. Handla med fri frakt och snabb leverans.

8 produkter

Kategorier

8 produkter

Political Communication in Canada
Meet the Press and Tweet the Rest
AvAlex Marland,Thierry Giassonm. fl.
Inbunden, Engelska, 2014
1 107 kr
Skickas inom 5-8 vardagar
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on recent examples, contributors review such things as the branding of the New Democratic Party, how Stephen Harper's image is managed, and politicians' use of Twitter. They also discuss the evolving role of political journalism, including media coverage of politics and how Canadians use the Internet for political discussions. In an era when political communication – from political marketing to citizen journalism – is of vital importance to the workings of government, this timely volume provides insight into the future of Canadian democracy.
Political Communication in Canada
Meet the Press and Tweet the Rest
AvAlex Marland,Thierry Giassonm. fl.
Häftad, Engelska, 2015
411 kr
Skickas inom 5-8 vardagar
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on recent examples, contributors review such things as the branding of the New Democratic Party, how Stephen Harper's image is managed, and politicians' use of Twitter. They also discuss the evolving role of political journalism, including media coverage of politics and how Canadians use the Internet for political discussions. In an era when political communication – from political marketing to citizen journalism – is of vital importance to the workings of government, this timely volume provides insight into the future of Canadian democracy.
Permanent Campaigning in Canada
AvAlex Marland,Thierry Giassonm. fl.
Inbunden, Engelska, 2017
899 kr
Skickas inom 5-8 vardagar
Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister's Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties' relentless search for votes and popularity and what constant electioneering means for governance. With the emergence of fixed-date elections and digital media, each day is a battle to win mini-contests: the news cycle, public opinion polls, quarterly fundraising results, by-elections, and more. The contributors' case studies reveal how political actors are using all available tools at their disposal to secure electoral advantage. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.
Political Elites in Canada
Power and Influence in Instantaneous Times
AvAlex Marland,Thierry Giassonm. fl.
Inbunden, Engelska, 2018
1 010 kr
Skickas inom 5-8 vardagar
Political Elites in Canada offers a timely look at Canadian politics and how power brokers are adapting to a fast-paced digital media environment. Elite power structures are changing worldwide, and the rise and fall of political influencers permeates national headlines. In many areas, traditional elites are losing authority over prevailing social, economic, and political structures. Communication between and among elites and citizens is having dramatic implications for political institutions and governance. This volume explores the changing landscape of power brokers, the ascent of new elites, and how these groups are using digital communication to connect with Canadians in unprecedented ways. Featuring empirical studies of governmental decision makers in the public service, such as political staff and public servants, premiers, and judges, and non-governmental influence brokers, such as social media commentators and non-profit organizations, this collection is a much-needed synthesis of elite politics in Canada.
Political Elites in Canada
Power and Influence in Instantaneous Times
AvAlex Marland,Thierry Giassonm. fl.
Häftad, Engelska, 2019
411 kr
Skickas inom 5-8 vardagar
Political Elites in Canada offers a timely look at Canadian politics and how power brokers are adapting to a fast-paced digital media environment. Elite power structures are changing worldwide, and the rise and fall of political influencers permeates national headlines. In many areas, traditional elites are losing authority over prevailing social, economic, and political structures. Communication between and among elites and citizens is having dramatic implications for political institutions and governance. This volume explores the changing landscape of power brokers, the ascent of new elites, and how these groups are using digital communication to connect with Canadians in unprecedented ways. Featuring empirical studies of governmental decision makers in the public service, such as political staff and public servants, premiers, and judges, and non-governmental influence brokers, such as social media commentators and non-profit organizations, this collection is a much-needed synthesis of elite politics in Canada.
Inside the Campaign
Managing Elections in Canada
AvAlex Marland,Thierry Giasson
Häftad, Engelska, 2020
355 kr
Skickas inom 5-8 vardagar
Political leaders are the public face of a party during an election campaign. But what type of work is conducted behind the scenes by lesser-known party members attempting to propel their leaders to victory at the federal level in Canada? Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals how campaign staffers, as well as by those covering and organizing election-related events, perform their duties and overcome obstacles during the heat of a campaign to get their respective leaders elected. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.
Inside the Local Campaign
Constituency Elections in Canada
AvAlex Marland,Thierry Giasson
Häftad, Engelska, 2022
481 kr
Skickas inom 5-8 vardagar
Inside the Local Campaign reveals what goes on in constituency campaigns during a Canadian election. It brings to light the key roles of candidates and their supporters on the ground in an election, and demonstrates that local electioneering matters.For decades, the media has focused primarily on the national campaign and party leaders, and the practice of canvassing for votes by candidates and their supporters has been seen as more tradition than science. But things have evolved in the age of digital media. Local-level campaigning is more fashionable – and critical for gathering data that can be used post-election. Inside the Local Campaign provides an up-to-date look at local-level campaigning during a Canadian federal election. Using the 2021 federal campaign as an anchor, an impressive collection of authors and practitioners discusses local-level campaigning in electoral districts across the country, highlights local trends and on-the-ground roles, and discloses hidden details about how local campaigns are run.
Marketing the Vote
Election Strategy and Campaigning in Canada
AvAlex Marland,Thierry Giassonm. fl.
Häftad, Engelska, 2026
422 kr
Kommande
In the marketplace of elections, political parties vie to sell candidates, platforms, leaders, and ideas to voters. Since the mid-twentieth century, their strategies have evolved from basic persuasion to a data-driven approach. Marketing the Vote focuses on the dramatic 2025 federal election as a case study to explore what this marketing turn means for partisanship and electoral life in Canada.

While delving into established features of campaign design and implementation – fundraising, candidate recruitment, permanent campaigning – contributors consider such emerging themes as microtargeting, influencer engagement, political merchandising, authenticity, and disinformation. It's now possible to tailor messages to targeted audiences, but these methods invite questions about what is effective and what is honest. Contributors analyze how marketing tools operate, and how they influence electoral outcomes and accountability.

Marketing the Vote is a nuanced, research-based account that gives us a richer understanding of how commercial marketing techniques are transforming elections – and with them, democracy itself.

Företag, bibliotek eller offentlig verksamhet?

Thierry Giasson – författare

Political Communication in Canada

Political Communication in Canada

Permanent Campaigning in Canada

Political Elites in Canada

Political Elites in Canada

Inside the Campaign

Inside the Local Campaign

Marketing the Vote

Mina sidor

Mina sidor

Hjälp

Hjälp

Om Bokus

Om Bokus

Populärt

Populärt

Inspiration

Inspiration