Alex Marland researches communications management in Canadian politics and government. He is the author of Brand Command: Canadian Politics and Democracy in the Age of Message Control (UBC Press, 2016), which won the Donner Prize for best public policy book by a Canadian. Thierry Giasson publishes about political communication, political journalism, and digital politics in Canadian and comparative contexts. He is the Director of the Groupe de recherche en communication politique (GRCP) based at Université Laval and a member at the Centre for the Study of Democratic Citizenship (CSDC). He is coeditor, with Alex Marland, of the Communication, Strategy, and Politics series at UBC Press.Contributors: Donald Booth, Colette Brin, John Chenery, Thomas Collombat, Michel Cormier, Erin Crandall, Brooks DeCillia, Susan Delacourt, Anna Lennox Esselment, Éric Grenier, Mireille Lalancette, Andrea Lawlor, Ryan MacDonald, Marie Della Mattia, Marc Mayrand, David McGrane, Anne McGrath, Michael McNair, Renze Nauta, Jane Philpott, Magali Picard, Vincent Raynauld, Dany Renauld, Michael Roy, Tamara Small, André Turcotte, Lori Turnbull, Jared Wesley, Paul Wilson, and Stéphanie Yates

As a first attempt to expand our appreciation of the many faces of a modern election campaign the book is a success...Inside the Campaign ought to open the way to interesting comparative research.- Kenneth Carty (Party Politics) Helping to pull back the curtains are a slate of academics and practitioners—individuals who have been actively involved in these behind-the-scenes processes, including during the 2019 campaign—who paired up to pen each chapter, an arrangement Mr. Marland flagged as unique.- Laura Ryckewaert (The Hill Times)

• Introduction: Constantly Shopping for Votes / Alex Marland with Susan Delacourt1 Election Administrators / Andrea Lawlor and Marc Mayrand2 Political Staff / Paul Wilson and Michael McNair3 Public Servants / Lori Turnbull and Donald Booth4 Leaders' Debate Coordinators / Brooks DeCillia and Michel Cormier5 News Editors / Colette Brin and Ryan MacDonald6 Pollsters / André Turcotte and Éric Grenier7 Party Fundraisers / Erin Crandall and Michael Roy8 Party Platform Builders / Jared Wesley and Renze Nauta9 National Campaign Directors / David McGrane and Anne McGrath10 National Campaign Director of Communications / Stéphanie Yates and John Chenery11 Senior Advisor to the Leader on Tour / Mireille Lalancette and Marie Della Mattia12 Political Advertisers / Vincent Raynauld and Dany Renauld13 Third Party Activism / Thomas Collombat and Magali Picard14 The Independent Candidate / Tamara A Small and Jane PhilpottConclusion / Anna Lennox Esselment and Thierry GiassonList of Contributors; Index

Alex Marland researches communications management in Canadian politics and government. He is the author of Brand Command: Canadian Politics and Democracy in the Age of Message Control (UBC Press, 2016), which won the Donner Prize for best public policy book by a Canadian. Thierry Giasson publishes about political communication, political journalism, and digital politics in Canadian and comparative contexts. He is the Director of the Groupe de recherche en communication politique (GRCP) based at Université Laval and a member at the Centre for the Study of Democratic Citizenship (CSDC). He is coeditor, with Alex Marland, of the Communication, Strategy, and Politics series at UBC Press.Contributors: Donald Booth, Colette Brin, John Chenery, Thomas Collombat, Michel Cormier, Erin Crandall, Brooks DeCillia, Susan Delacourt, Anna Lennox Esselment, Éric Grenier, Mireille Lalancette, Andrea Lawlor, Ryan MacDonald, Marie Della Mattia, Marc Mayrand, David McGrane, Anne McGrath, Michael McNair, Renze Nauta, Jane Philpott, Magali Picard, Vincent Raynauld, Dany Renauld, Michael Roy, Tamara Small, André Turcotte, Lori Turnbull, Jared Wesley, Paul Wilson, and Stéphanie Yates

As a first attempt to expand our appreciation of the many faces of a modern election campaign the book is a success...Inside the Campaign ought to open the way to interesting comparative research.- Kenneth Carty (Party Politics) Helping to pull back the curtains are a slate of academics and practitioners—individuals who have been actively involved in these behind-the-scenes processes, including during the 2019 campaign—who paired up to pen each chapter, an arrangement Mr. Marland flagged as unique.- Laura Ryckewaert (The Hill Times)

• Introduction: Constantly Shopping for Votes / Alex Marland with Susan Delacourt1 Election Administrators / Andrea Lawlor and Marc Mayrand2 Political Staff / Paul Wilson and Michael McNair3 Public Servants / Lori Turnbull and Donald Booth4 Leaders' Debate Coordinators / Brooks DeCillia and Michel Cormier5 News Editors / Colette Brin and Ryan MacDonald6 Pollsters / André Turcotte and Éric Grenier7 Party Fundraisers / Erin Crandall and Michael Roy8 Party Platform Builders / Jared Wesley and Renze Nauta9 National Campaign Directors / David McGrane and Anne McGrath10 National Campaign Director of Communications / Stéphanie Yates and John Chenery11 Senior Advisor to the Leader on Tour / Mireille Lalancette and Marie Della Mattia12 Political Advertisers / Vincent Raynauld and Dany Renauld13 Third Party Activism / Thomas Collombat and Magali Picard14 The Independent Candidate / Tamara A Small and Jane PhilpottConclusion / Anna Lennox Esselment and Thierry GiassonList of Contributors; Index

Alex Marland researches communications management in Canadian politics and government. He is the author of Brand Command: Canadian Politics and Democracy in the Age of Message Control (UBC Press, 2016), which won the Donner Prize for best public policy book by a Canadian. Thierry Giasson publishes about political communication, political journalism, and digital politics in Canadian and comparative contexts. He is the Director of the Groupe de recherche en communication politique (GRCP) based at Université Laval and a member at the Centre for the Study of Democratic Citizenship (CSDC). He is coeditor, with Alex Marland, of the Communication, Strategy, and Politics series at UBC Press.Contributors: Donald Booth, Colette Brin, John Chenery, Thomas Collombat, Michel Cormier, Erin Crandall, Brooks DeCillia, Susan Delacourt, Anna Lennox Esselment, Éric Grenier, Mireille Lalancette, Andrea Lawlor, Ryan MacDonald, Marie Della Mattia, Marc Mayrand, David McGrane, Anne McGrath, Michael McNair, Renze Nauta, Jane Philpott, Magali Picard, Vincent Raynauld, Dany Renauld, Michael Roy, Tamara Small, André Turcotte, Lori Turnbull, Jared Wesley, Paul Wilson, and Stéphanie Yates

As a first attempt to expand our appreciation of the many faces of a modern election campaign the book is a success...Inside the Campaign ought to open the way to interesting comparative research.- Kenneth Carty (Party Politics) Helping to pull back the curtains are a slate of academics and practitioners—individuals who have been actively involved in these behind-the-scenes processes, including during the 2019 campaign—who paired up to pen each chapter, an arrangement Mr. Marland flagged as unique.- Laura Ryckewaert (The Hill Times)

• Introduction: Constantly Shopping for Votes / Alex Marland with Susan Delacourt1 Election Administrators / Andrea Lawlor and Marc Mayrand2 Political Staff / Paul Wilson and Michael McNair3 Public Servants / Lori Turnbull and Donald Booth4 Leaders' Debate Coordinators / Brooks DeCillia and Michel Cormier5 News Editors / Colette Brin and Ryan MacDonald6 Pollsters / André Turcotte and Éric Grenier7 Party Fundraisers / Erin Crandall and Michael Roy8 Party Platform Builders / Jared Wesley and Renze Nauta9 National Campaign Directors / David McGrane and Anne McGrath10 National Campaign Director of Communications / Stéphanie Yates and John Chenery11 Senior Advisor to the Leader on Tour / Mireille Lalancette and Marie Della Mattia12 Political Advertisers / Vincent Raynauld and Dany Renauld13 Third Party Activism / Thomas Collombat and Magali Picard14 The Independent Candidate / Tamara A Small and Jane PhilpottConclusion / Anna Lennox Esselment and Thierry GiassonList of Contributors; Index