Alex Marland – författare

Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on recent examples, contributors review such things as the branding of the New Democratic Party, how Stephen Harper's image is managed, and politicians' use of Twitter. They also discuss the evolving role of political journalism, including media coverage of politics and how Canadians use the Internet for political discussions. In an era when political communication – from political marketing to citizen journalism – is of vital importance to the workings of government, this timely volume provides insight into the future of Canadian democracy.

Canadians often see politicians as little more than trained seals who vote on command and repeat robotic talking points. Politicians are torn by dilemmas of loyalty to party versus loyalty to voters. Whipped examines the hidden ways that political parties exert control over elected members of Canadian legislatures. Drawing on extensive interviews with politicians and staffers across the country, award-winning author Alex Marland explains why Members of Parliament and provincial legislators toe the party line, and shows how party discipline has expanded into message discipline. He recounts stories from Prime Minister Brian Mulroney's drive for caucus cohesion in the 1980s through to the turmoil that the SNC-Lavalin crisis wrought on Justin Trudeau and the Liberal Party in 2019. From caucus meetings to vote instructions, this book exposes how democracy works in our age of instant communication and political polarization. Filled with political tips, Whipped is a must-read for anyone interested in the real world of Canadian politics.

In the marketplace of elections, political parties vie to sell candidates, platforms, leaders, and ideas to voters. Since the mid-twentieth century, their strategies have evolved from basic persuasion to a data-driven approach. Marketing the Vote focuses on the dramatic 2025 federal election as a case study to explore what this marketing turn means for partisanship and electoral life in Canada.

While delving into established features of campaign design and implementation – fundraising, candidate recruitment, permanent campaigning – contributors consider such emerging themes as microtargeting, influencer engagement, political merchandising, authenticity, and disinformation. It's now possible to tailor messages to targeted audiences, but these methods invite questions about what is effective and what is honest. Contributors analyze how marketing tools operate, and how they influence electoral outcomes and accountability.

Marketing the Vote is a nuanced, research-based account that gives us a richer understanding of how commercial marketing techniques are transforming elections – and with them, democracy itself.

The Public Servant’s Guide to Government in Canada is a concise primer on the inner workings of government in Canada. This is a go-to resource for students, for early career public servants, and for anyone who wants to know more about how government works. Grounded in experience, the book connects core concepts in political science and public administration to the real-world practice of working in the public service. The authors provide valuable insights into the messy realities of governing and the art of diplomacy, as well as best practices for climbing the career ladder.