Alex Marland is an associate professor of political science at Memorial University of Newfoundland. Thierry Giasson is an associate professor of political science at Université Laval. Together, with Jennifer Lees-Marshment, they edited Political Marketing in Canada (UBC Press, 2012). Tamara A. Small is an associate professor of political science at the University of Guelph.Contributors: Pénélope Daignault; Susan Delacourt; Anna Esselment; Elisabeth Gidengil; Georgina C. Grosenick; Harold Jansen; Royce Koop; Mireille Lalancette, with Alex Drouin and Catherine Lemarier-Saulnier; Andrea Lawlor; Adam Mahon; J. Scott Matthews; Denver McNeney; Mike Moyes; Daniel J. Paré; Stuart Soroka; and Jared J. Wesley

...the book offers to a range of interested readers an engaging array of studies of recent media data that are presented in a coherent and focused manner. Such a cutting-edge collection will surely prove to be indispensable reading for researchers in political science, media, communication, Canadian studies, and other fields for many years to come. - Rachelle Vessey, Newcastle University (British Journal of Canadian Studies, Vol. 29 No. 1, Spring 2016)

• Part 1: Communication by Canadian Political Institutions1 The Triangulation of Canadian Political Communication / Tamara A. Small, Thierry Giasson, and Alex Marland2 The Governing Party and the Permanent Campaign / Anna Esselment3 Cognitive Effects of Televised Political Advertising in Canada / Pénélope Daignault4 The Branding of a Prime Minister: Digital Information Subsidies and the Image Management of Stephen Harper / Alex Marland5 Selling Social Democracy: Branding the Political Left in Canada / Jared J. Wesley and Mike Moyes6 The Not-So Social Network: The Use of Twitter by Canada's Party Leaders / Tamara A. SmallPart 2: Canadian Political News Media7 The Canadian Parliamentary Press Gallery: Still Relevant or Relic of Another Time? / Daniel J. Paré and Susan Delacourt8 Setting the Agenda? A Case Study of Newspaper Coverage of the 2006 Canadian Election Campaign / Elisabeth Gidengil9 Playing along New Rules: Personalized Politics in a 24/7 Mediated World / Mireille Lalancette, with Alex Drouin and Catherine Lemarier-Saulnier10 The Mass Media and Welfare Policy Framing: A Study in Policy Definition / Adam Mahon, Andrea Lawlor, and Stuart SorokaPart 3: Political Communication and Canadian Citizens11 Opportunities Missed: Non-Profit Public Communication and Advocacy in Canada / Georgina C. Grosenick12 Blogging, Partisanship, and Political Participation in Canada / Thierry Giasson, Harold Jansen, and Royce Koop13 "We Like This": The Impact of News Websites' Consensus Information on Political Attitudes / J. Scott Matthews and Denver McNeney14 Political Communication and Marketing in Canada: Challenges for Democracy / Alex Marland, Thierry Giasson, and Tamara A. SmallGlossary; References; Contributors; Index

Alex Marland is an associate professor of political science at Memorial University of Newfoundland. Thierry Giasson is an associate professor of political science at Université Laval. Together, with Jennifer Lees-Marshment, they edited Political Marketing in Canada (UBC Press, 2012). Tamara A. Small is an associate professor of political science at the University of Guelph.Contributors: Pénélope Daignault; Susan Delacourt; Anna Esselment; Elisabeth Gidengil; Georgina C. Grosenick; Harold Jansen; Royce Koop; Mireille Lalancette, with Alex Drouin and Catherine Lemarier-Saulnier; Andrea Lawlor; Adam Mahon; J. Scott Matthews; Denver McNeney; Mike Moyes; Daniel J. Paré; Stuart Soroka; and Jared J. Wesley

...the book offers to a range of interested readers an engaging array of studies of recent media data that are presented in a coherent and focused manner. Such a cutting-edge collection will surely prove to be indispensable reading for researchers in political science, media, communication, Canadian studies, and other fields for many years to come. - Rachelle Vessey, Newcastle University (British Journal of Canadian Studies, Vol. 29 No. 1, Spring 2016)

• Part 1: Communication by Canadian Political Institutions1 The Triangulation of Canadian Political Communication / Tamara A. Small, Thierry Giasson, and Alex Marland2 The Governing Party and the Permanent Campaign / Anna Esselment3 Cognitive Effects of Televised Political Advertising in Canada / Pénélope Daignault4 The Branding of a Prime Minister: Digital Information Subsidies and the Image Management of Stephen Harper / Alex Marland5 Selling Social Democracy: Branding the Political Left in Canada / Jared J. Wesley and Mike Moyes6 The Not-So Social Network: The Use of Twitter by Canada's Party Leaders / Tamara A. SmallPart 2: Canadian Political News Media7 The Canadian Parliamentary Press Gallery: Still Relevant or Relic of Another Time? / Daniel J. Paré and Susan Delacourt8 Setting the Agenda? A Case Study of Newspaper Coverage of the 2006 Canadian Election Campaign / Elisabeth Gidengil9 Playing along New Rules: Personalized Politics in a 24/7 Mediated World / Mireille Lalancette, with Alex Drouin and Catherine Lemarier-Saulnier10 The Mass Media and Welfare Policy Framing: A Study in Policy Definition / Adam Mahon, Andrea Lawlor, and Stuart SorokaPart 3: Political Communication and Canadian Citizens11 Opportunities Missed: Non-Profit Public Communication and Advocacy in Canada / Georgina C. Grosenick12 Blogging, Partisanship, and Political Participation in Canada / Thierry Giasson, Harold Jansen, and Royce Koop13 "We Like This": The Impact of News Websites' Consensus Information on Political Attitudes / J. Scott Matthews and Denver McNeney14 Political Communication and Marketing in Canada: Challenges for Democracy / Alex Marland, Thierry Giasson, and Tamara A. SmallGlossary; References; Contributors; Index

Alex Marland is an associate professor of political science at Memorial University of Newfoundland. Thierry Giasson is an associate professor of political science at Université Laval. Together, with Jennifer Lees-Marshment, they edited Political Marketing in Canada (UBC Press, 2012). Tamara A. Small is an associate professor of political science at the University of Guelph.Contributors: Pénélope Daignault; Susan Delacourt; Anna Esselment; Elisabeth Gidengil; Georgina C. Grosenick; Harold Jansen; Royce Koop; Mireille Lalancette, with Alex Drouin and Catherine Lemarier-Saulnier; Andrea Lawlor; Adam Mahon; J. Scott Matthews; Denver McNeney; Mike Moyes; Daniel J. Paré; Stuart Soroka; and Jared J. Wesley

...the book offers to a range of interested readers an engaging array of studies of recent media data that are presented in a coherent and focused manner. Such a cutting-edge collection will surely prove to be indispensable reading for researchers in political science, media, communication, Canadian studies, and other fields for many years to come. - Rachelle Vessey, Newcastle University (British Journal of Canadian Studies, Vol. 29 No. 1, Spring 2016)

• Part 1: Communication by Canadian Political Institutions1 The Triangulation of Canadian Political Communication / Tamara A. Small, Thierry Giasson, and Alex Marland2 The Governing Party and the Permanent Campaign / Anna Esselment3 Cognitive Effects of Televised Political Advertising in Canada / Pénélope Daignault4 The Branding of a Prime Minister: Digital Information Subsidies and the Image Management of Stephen Harper / Alex Marland5 Selling Social Democracy: Branding the Political Left in Canada / Jared J. Wesley and Mike Moyes6 The Not-So Social Network: The Use of Twitter by Canada's Party Leaders / Tamara A. SmallPart 2: Canadian Political News Media7 The Canadian Parliamentary Press Gallery: Still Relevant or Relic of Another Time? / Daniel J. Paré and Susan Delacourt8 Setting the Agenda? A Case Study of Newspaper Coverage of the 2006 Canadian Election Campaign / Elisabeth Gidengil9 Playing along New Rules: Personalized Politics in a 24/7 Mediated World / Mireille Lalancette, with Alex Drouin and Catherine Lemarier-Saulnier10 The Mass Media and Welfare Policy Framing: A Study in Policy Definition / Adam Mahon, Andrea Lawlor, and Stuart SorokaPart 3: Political Communication and Canadian Citizens11 Opportunities Missed: Non-Profit Public Communication and Advocacy in Canada / Georgina C. Grosenick12 Blogging, Partisanship, and Political Participation in Canada / Thierry Giasson, Harold Jansen, and Royce Koop13 "We Like This": The Impact of News Websites' Consensus Information on Political Attitudes / J. Scott Matthews and Denver McNeney14 Political Communication and Marketing in Canada: Challenges for Democracy / Alex Marland, Thierry Giasson, and Tamara A. SmallGlossary; References; Contributors; Index