BIS Publishers – förlag

Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor''s and master''s curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and structured activity, deliberately and purposefully, and with moments of increased creativity. -The methods and techniques are each described in a practical one-page text, illustrated for further clarification and enriched with images that should encourage reflection and further reading. -Design students can use the book as a reference guide in their design projects and in managing their personal development. Design teachers can use the book as a reference guide to assist students in learning a method. Design professionals can use the book as a reference guide to support their design processes.

Think Like a Lawyer Don''t Act Like One offers 75 successful strategies for avoiding or solving conflicts. The book can be used when faced with surly officers, angry neighbors, reluctant debtors, sly lawyers and other troublemakers. Each lesson has been fully tried and tested in practice by the author and can be applied at the kitchen table, on the street and in the board room.

Think Like a Lawyer Don''t Act Like One biedt 75 sucesvolle strategieen om conflicten te voorkomen en op te lossen. Het boek is te gebruiken bij barse agenten, boze buren, onwillige dibiteuren, sluwe advocaten en andere ruziemakers. Elke les is door de schrijver uitvoerig getest in de praktijk en kan worden toegepast aan de keukentafel, op straat en in de boardroom.

Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with practical tools on HOW to start innovation effectively. It gives you practical and visual tools. The remarkable stories of how great explorers overcame unexpected setbacks will inspire you. How Columbus discovered America, how Hillary reached the summit of Everest and how Neil Armstrong got to be the first man on the Moon. With 240 pages full of exploration stories, quotes, charts, cases, checklists, formats and innovation maps, ‘The Innovation Expedition’ is an inspiring visual toolkit to start innovation successfully. It’s written for innovators: managers, consultants, entrepreneurs and organization leaders.

Open Design Now looks at design in the new networked world. Design is becoming an open discipline, in which ideas are shared and products are being renewed in a worldwide collaborative process. Open Design empowers everybody to devise and distribute their own products. This book presents essays, case studies, a lexicon of images related to the main topics and practical guidelines for designers, design educators and policy makers to get started with Open Design.

Scrum is a project management method that dissolves boundaries and distributes responsibilities which in other methods have been protected for years. It is a radically different way of working: as many activities as possible take place at the same time, in the same room. Scrum is fast and delivers very high product quality at the same time. The book is a manual. It is aimed at everyone who works on interactive products in a design & development environment. It contains all of the basic information required for getting started with Scrum, but also offers a number of in-depth chapters looking at topics which even the most experienced Scrummers have trouble with on a daily basis. If you are experienced, you will find the advanced tips and tricks useful. If you are just considering Scrum, this book will most certainly get you enthusiastic!

Wanneer geldt het auteursrecht, wat mag een opdrachtgever doen met je werk, hoe zit het met hergebruik en co-creatie, hoe kun je je creaties beschermen? Ontwerpers hebben beroepsmatig dagelijks met auteursrecht te maken, maar weten vaak niet precies wat hun eigen of andermans rechten zijn. In dit boek wordt in begrijpelijke taal en met veel voorbeelden uitgelegd hoe het auteursrecht precies werkt en waar je als creatieve maker op moet letten bij het maken van afspraken met beeldleveranciers en opdrachtgevers. Daarnaast wordt ook ingegaan op aanverwante rechten waarmee ontwerpers in de praktijk te maken krijgen, zoals portret-, modellen- en merkenrecht. De auteurs zijn als juridisch adviseur verbonden (geweest) aan de Beroepsorganisatie Nederlandse Ontwerpers BNO en zijn daardoor als geen ander in staat in theorie en praktijk met elkaar te verbinden. Het handboek is daarmee een onmisbaar naslagwerk voor iedere ontwerper.

Dit is de startersgids voor ontwerpers. Op heldere wijze gaan de auteurs in op alle zakelijke, financiele en juridische zaken die voor een zelfstandig ontwerper van belang zijn. Dit boek geeft antwoord op de meest gestelde vragen over het starten en runnen van een ontwerpbureau. Met handige bijlagen zoals voorbeelden van offertes en opdrachtbevestigingen. De auteurs zijn verbonden aan de Beroepsorganisatie Nederlandse Ontwerpers BNO. Zij gaan in op alle zakelijke, financiële en juridische zaken die voor een zelfstandig werkende ontwerper van belang zijn. Hierbij putten zij uit hun dagelijkse praktijk als adviseur bij de BNO. Door de regelmatige updates blijft het handboek goed aansluiten op de laatste regelgeving en actualiteit in het vak. Wederom zijn handige bijlagen opgenomen, waaronder voorbeelden van offertes, opdrachtbevestigingen en arbeidsovereenkomsten. Het handboek is een vaste waarde geworden voor iedereen die een eigen bureau wil starten of zijn of haar bedrijfsvoering wil professionaliseren.

Shopping is our culture’s single most important leisure activity. Everyone does it, everywhere and almost every day. For shopkeepers, their retail market is will be seeing drastic change. Those wishing to stay ahead of ruthless competition will be forced to create a strong brand name and individual identity for their businesses. Branding a Store shows how to make your shop a winner. Retail specialist Ko Floor translates more than 30 years of retail experience into a survival strategy for stores, explaining how to implement that plan to achieve an original and appealing retail enterprise. In this book, Floor discusses food as well as non-food retail sites in Europe and the U.S. and examines all the ingredients that go into creating a strong brand name. Variety, price, shopping convenience and enjoyment, charisma, shop design, advertising, personnel: the perfect mix guarantees distinctive positioning, an individual character and clear-cut communications. Branding a Store is a must-have for professionals who earn their living in the retail business, full of practical, effective tips on how retail stores can win the ‘battle of the brands’, a book to benefit retailers, manufacturers, ad agencies and retail training courses.

Discover where design practice is today - and where it will take us in the future. Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics. Our journey has taken us across the globe in search of the most innovative design practitioners, and their answers to the question How are design practices changing? From small practices to vast corporations, the renowned to the lesser known: these are the stories of people working at the fringes of the traditional disciplines of design. They have opened up their design worlds to reveal the methods, tools and thinking behind their inspirational work. Some of the organizations and individuals featured includes: Droog, BERG, Fjord, thinkpublic, FutureGov, Hakuhodo Innovation Lab, DesignThinkers Group, INSITUM, Optimal Usability, frog Asia, Ziba, Banny Banerjee, Ezio Manzini, Carlos Teixeira and Adam Greenfield. Design Transitions is divided into three sections: Section I: Changing Practices features 25 stories from design practices in a range of disciplines. Section II: New Territories features five organizations introducing and embedding design approaches into their core practice and operations. Section III: Viewpoints features 12 interviews with leading design academics, offering additional insights and a critical perspective on the key themes that have emerged from our case studies and interviews.

Storytelling is pop culture’s ‘weapon’ of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious piece of content? Every infographic a work of art? Yes, please. Tell me where to sign up! Right now, this very minute, a junior copywriter is adding “storyteller” to his Facebook profile. There is a gaming developer doing the same on LinkedIn. A PR agent is casually including “teller of stories” in his Twitter bio. Graphic designers, journalists, editors, broadcasters, coders, model makers, set designers, ginormous brands, ocean explorers, astronauts, schoolteachers, CEOs, marketing directors, creative consultants and trend watchers are peppering their websites, blogs and email signatures with the word “storytelling.” In Storytelling on Steroids, editor and adman John Weich finds out why. Where did all this storytelling come from? Why are so many professionals suddenly so eager to spread the storytelling gospel? And who blazed the trail for an Age of Storytelling in mainstream communication? In his compact, fast-moving book, Weich explores the iconic brands, cultural movements and social technologies that have contributed most to storytelling’s rise in mainstream creativity and communication. Along the way, he calls out countless pop culture darlings to make his case: Batman, Banksy, Tomb Raider, TED Talks, Radiohead, Jay-Z, BMW and New York Times infographics. He even raves about a powerful little campaign about the worst hotel in the world. What we’re experiencing isn’t a radical new movement but a storytelling renaissance, one fueled by addictive technologies, the abundance of choice and … you! You and the billion others engaged in the most massive and shamelessly personal storytelling experiment in the history of humankind: social media.

Written for fashion graduates, newbie entrepreneurs and those in entry-level positions in the industry, Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It’s a reference guide, a buddy, and an overview of who, what and where. Fashion is a multi-billion-dollar industry. It’s not just about sketching an outfit, it’s about selecting fabric, developing buttons, sourcing a factory, negotiating prices, making patterns, seeing the final launch and selling garments. This multi-faceted industry is exciting, enigmatic and endless. With many fashion schools now recognising the importance of including technical modules to their degrees, this guide is the perfect accompaniment to the relevant modules with its vocational a to z approach of what happens in the workplace, including how to build and maintain key business relationships. In that respect, it fills a gap in the market of books that give guidance for professionals embarking on or preparing for a career in the fashion industry. People who buy Blue is the New Black want to know how to create a collection. They want to roll up their sleeves and do it, but they need practical instruction on the different phases. They don’t want to read about data management systems or the latest developments in polyester thread; they want to understand what a range plan is and how to look at a prototype in a factory. Understanding the three profiles of her readers "first jobber, creative entrepreneur and creative graduate" as the author does, she realized that the publications currently available would alienate them and ignore their needs. Seeing this gap in the market, she wrote it herself, to the benefit of a million young professionals and students aspiring to enter and get ahead in the fashion industry.

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!

The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. What to make of all the brand content being thrust through the digital channels every day by those in search of a willing audience? In the ocean of competing supply, it’s easier to drown than to float to the surface. While warehouses and supermarket shelves overflow, inboxes and servers fill up and everyone has more and more choice, the question arises: What does it take for a brand to stand out? How do brands consistently get themselves noticed in a world that has more and more to offer? The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft ‘polar’ brand associations. In this book, professor, top strategist and entrepreneur Roland van der Vorst shows how brands catch the eye by creating polarity. This goes further than just being different. It’s a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, he describes unique ways of guaranteeing brands to create a break through. Contrarian Branding is a must for brands eager to stand out from the crowd.

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands.The content is developed based on years of experience in building brands, conversations with dozens of changemakers and understanding what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

Augmented Reality is fast becoming one of the most important emerging technologies, with unprecedented investment growth and interest from big tech platforms and accelerator industries. The book introduces Augmented Reality’s core concepts and potential to newbies and experts alike. It provides a ‘wide lens’ perspective of the potential, challenges and impact that the widespread implementation of Augmented Reality will bring.Augmented Reality will most certainly become THE new platform and standard for content creation and experience generation. Its use will make it an essential resource, with a societal impact that can only be compared to the World Wide Web’s global influence. Looking at the impact of the technology as it matures into a ground-breaking platform, it goes beyond function to explore the context of the technology’s implementation – through social, commercial, and behavioural lenses. It raises a discussion about the forefront of Augmented Reality development, and what its application, and eventual impact, might mean for society in the near future. The book explores current issues already arising in the digital age, due to the implementation of emerging technologies and Augmented Reality in particular – including changing behaviours and social etiquettes, identity in the digital age, privacy and ethical concerns.

Publieke organisaties zien in design thinking een nieuwe en beloftevolle aanpak om maatschappelijke vraagstukken mee aan te pakken, maar hoe wordt de samenwerking tussen designers en publieke organisaties ook echt succesvol? Wereldwijd worden met design thinking betekenisvolle oplossingen gevonden voor taaie maatschappelijke vraagstukken. De praktijk van publieke organisaties lopen niet altijd synchroon met de methoden, de technieken en de mentaliteit van design thinking. Dit boek biedt handvatten om ervoor te zorgen dat een zorgvuldig doorlopen design-thinkingtraject daadwerkelijk tot de gewenste verandering leidt binnen een publieke organisatie.Aan de hand van een methodisch kader en een groot aantal aansprekende voorbeelden geeft dit boek weer hoe de praktijk van designers en publieke organisaties, zowel op de werkvloer als bestuurlijk, verbonden kan worden. Daarbij gaat het niet om de verschillen tussen designers en publieke organisaties op te heffen, maar om deze productief te maken. Dit boek helpt om de juiste context te creëren voor een impactvol design-thinkingtraject met en binnen publieke organisaties.

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a ‘good’ service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a ‘good’ and ‘bad’ service and describing the common elements within all services that mean they either work for users or don’t.A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

Products that Flow offers an insight in the short lives of different products with a quickly dropping value. A wide range of practical examples point the way to managing the flows that currently often are out of control. It is a field of interest that many share and for that reason is destined to turn into fertile soil for improvement. Products that Flow will change the way we deal with waste and either prevent it from leaving the circle of utility or render it harmless.

This is the definitive and comprehensive guide for what you can do about climate change and how to contribute to abetter world. This is a fully revised edition, published in 2021, of the global bestseller This is a Good Guide – for a Sustainable Lifestyle.

Would you like to live a bit more consciously, and know what you can actually do to help stop climatechange and make equal rights happen? Would you like to feel empowered, and make your choices matter? Then this is the book for you.

It’sfilled with practical and positive tips regarding fair fashion, clean beauty, real food, eco travel and a low-impact home, and shows that stylish and sustainable go very well together. And that it’s about good,not perfect: about being smart, doing what you can and what suits you. With this modern, definitive handbook, sustainable lifestyle expert Marieke Eyskoot makes green and ethical living doable and cool. Solid solutions, inspiring insights, surprising facts, innovative brands and the right addresses – exactly what you need. After all, doing good and feeling good at the same time: does it get any better than that?

Fully revised edition of this global bestseller, with 8 extra pages and a new foreword by gamechanger Aja Barber.Updatedinformation about major movements (anti-racism, body liberation, environmental action), groundbreaking initiatives, hands-on dos and don’ts, zero waste suggestions, worldwide brands, (online) stores and much more.Interviews with leading frontrunners such as Livia Firth, Green Kitchen Stories and The True Cost director Andrew Morgan.

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