Absolute Essentials of Business and Economics – serie
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37 produkter
Absolute Essentials of International Business
Av Alan Sitkin, Karine Mangion-Thornley
Inbunden, 2020
1027 kr
Lägg i varukorg
As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in …
Absolute Essentials of Green Business
Av Alan Sitkin
Inbunden, 2019
1027 kr
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This short textbook provides a core understanding of the intersection between business and the natural environment. The sector’s rapid expansion means that many university programmes are focusing to a greater extent nowadays on the career opportunities generated by the ecological imperative – a …
Absolute Essentials of Operations Management
Inbunden, 2019
1027 kr
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This short textbook consolidates all the key aspects of operations management into a concise and easily accessible reference tool.Comprising the management of creating goods and delivering services to customers, operations management plays an essential role in the success of any organization. This …
Absolute Essentials of Business Behavioural Ethics
Av Nina Seppala
Inbunden, 2020
1027 kr
Lägg i varukorg
Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and behaviour. Why do seemingly responsible employees and managers sometimes act in bad ways? This book …
Absolute Essentials of Entrepreneurship
Inbunden, 2020
1027 kr
Lägg i varukorg
Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice.Illuminating the development of entrepreneurship, the author also concisely …
Absolute Essentials of Corporate Governance
Inbunden, 2020
1027 kr
Lägg i varukorg
This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field.Beginning with insightful historical background, the author shows how value-adding corporate governance involves more than unthinking compliance to a …
Absolute Essentials of Project Management
Av Paul Roberts
Inbunden, 2020
1027 kr
Lägg i varukorg
Contemporary organisations proliferate with projects. Managing projects, working with project managers and delivering project excellence have become fundamental skills in the world of business, resulting in an array of approaches, tools and techniques that can bewilder. This shortform text homes in …
Absolute Essentials of Business Ethics
Av Peter Stanwick, Sarah Stanwick
Inbunden, 2020
1027 kr
Lägg i varukorg
This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas.Highlighting the extensive breadth of issues related to business ethics, the authors introduce and analyze …
Absolute Essentials of Strategic Marketing
Av Tony Proctor
Inbunden, 2020
1027 kr
Lägg i varukorg
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy.Focused on the marketing of goods and services, the book highlights how incremental changes in the market …
Absolute Essentials of Entrepreneurship
Häftad, 2022
517 kr
Lägg i varukorg
Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice.Illuminating the development of entrepreneurship, the author also concise …
Absolute Essentials of Strategic Marketing
Av Tony Proctor
Häftad, 2023
382 kr
Lägg i varukorg
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy.Focused on the marketing of goods and services, the book highlights how incremental changes in the market …
Absolute Essentials of Project Management
Av Paul Roberts
Häftad, 2022
517 kr
Lägg i varukorg
Contemporary organisations proliferate with projects. Managing projects, working with project managers and delivering project excellence have become fundamental skills in the world of business, resulting in an array of approaches, tools and techniques that can bewilder. This shortform text homes in …
Absolute Essentials of Corporate Governance
Häftad, 2022
462 kr
Lägg i varukorg
This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field.Beginning with insightful historical background, the author shows how value-adding corporate governance involves more than unthinking compliance to a …
Absolute Essentials of Business Behavioural Ethics
Av Nina Seppala
Häftad, 2022
382 kr
Lägg i varukorg
Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our understanding about decision-making and behaviour. Why do seemingly responsible employees and managers sometimes act in bad ways? This book …
Absolute Essentials of International Business
Av Alan Sitkin, Karine Mangion-Thornley
Häftad, 2022
517 kr
Lägg i varukorg
As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in …
Absolute Essentials of Digital Marketing
Häftad, 2023
382 kr
Lägg i varukorg
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, …
Absolute Essentials of Business Ethics
Av Peter Stanwick, Sarah Stanwick
Häftad, 2022
517 kr
Lägg i varukorg
This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas.Highlighting the extensive breadth of issues related to business ethics, the authors introduce and analyze …
Absolute Essentials of Creative Thinking and Problem Solving
Av Tony Proctor
Inbunden, 2021
969 kr
Lägg i varukorg
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining …
Absolute Essentials of Creative Thinking and Problem Solving
Av Tony Proctor
Häftad, 2024
318 kr
Lägg i varukorg
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining …
Absolute Essentials of Public Relations
Av Danny Moss, Barbara Desanto
Inbunden, 2024
997 kr
Lägg i varukorg
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into …
Absolute Essentials of Public Relations
Av Danny Moss, Barbara Desanto
Häftad, 2026
371 kr
Lägg i varukorg
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into …
Absolute Essentials of Environmental Economics
Inbunden, 2021
997 kr
Lägg i varukorg
This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and behaviors may be altered to improve environmental quality.Spanning ten chapters, the book introduces …
Absolute Essentials of Human Resource Management and Development
Av Fiona Robson, Steven Glasgow
Inbunden, 2026
969 kr
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This book is a concise yet definitive introduction to human resource management and development that will serve as a handy reference text for the subject.Written in an accessible style that brings the topic to life, this book will help students understand the key principles behind human resource …
Absolute Essentials of Marketing Research
Inbunden, 2021
832 kr
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This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the …
Absolute Essentials of Marketing Research
Häftad, 2024
322 kr
Lägg i varukorg
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the …
Absolute Essentials of Digital Marketing
Inbunden, 2020
1027 kr
Lägg i varukorg
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, …
Absolute Essentials of Advertising
Inbunden, 2022
1027 kr
Lägg i varukorg
This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a …
Absolute Essentials of Advertising
Häftad, 2024
337 kr
Lägg i varukorg
This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a …
Absolute Essentials of Environmental Economics
Häftad, 2024
371 kr
Lägg i varukorg
This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and behaviors may be altered to improve environmental quality.Spanning ten chapters, the book introduces …
Absolute Essentials of Strategic Management
Häftad, 2021
382 kr
Lägg i varukorg
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.The author, an experienced management educator, provides a …
