Business Myths series – serie
Visar alla böcker i serien Business Myths series. Handla med fri frakt och snabb leverans.
23 produkter
Myths of Strategy
Dispel the Misconceptions and Deliver a Winning Strategy
Inbunden, 2022
378 kr
Lägg i varukorg
Every business should introduce new technologies to improve their performance? The only way to innovate is to think outside of the box? And obviously, having a Chief Strategy Officer is a guarantee of success. Really?The reality is that there are no magic recipes for success. If there were, every …
Myths of PR
All Publicity is Good Publicity and Other Popular Misconceptions
Av Rich Leigh
Häftad, 2017
229 kr
Lägg i varukorg
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions …
Myths of PR
All Publicity is Good Publicity and Other Popular Misconceptions
Av Rich Leigh
E-bok, 2017
325 kr
Lägg i varukorg
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions …
Myths of Marketing
Banish the Misconceptions and Become a Great Marketer
Av Grant Leboff
Häftad, 2020
229 kr
Lägg i varukorg
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?The world of marketing is abound with a …
Myths of Marketing
Banish the Misconceptions and Become a Great Marketer
Av Grant Leboff
E-bok, 2020
329 kr
Lägg i varukorg
It''s common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don''t need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don''t they? The world of marketing is abound with a …
Myths of Marketing
Banish the Misconceptions and Become a Great Marketer
Av Grant Leboff
Inbunden, 2020
750 kr
Lägg i varukorg
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?The world of marketing is abound with a …
Myths of Management
Dispel the Misconceptions and Become an Influential Manager
Häftad, 2022
151 kr
Lägg i varukorg
Is it really true that working longer hours makes you more successful? Are millennials self-obsessed and frightened of hard graft? Do you really need to hide your emotions in order to gain respect as a manager? Does higher pay really always lead to higher performance? The world of management is …
Myths of Management
Dispel the Misconceptions and Become an Influential Manager
E-bok, 2022
214 kr
Lägg i varukorg
Is it really true that working longer hours makes you more successful? Are millennials self-obsessed and frightened of hard graft? Do you really need to hide your emotions in order to gain respect as a manager? Does higher pay really always lead to higher performance? The world of management is …
Myths of Management
Dispel the Misconceptions and Become an Influential Manager
Inbunden, 2022
395 kr
Lägg i varukorg
Is it really true that working longer hours makes you more successful? Are millennials self-obsessed and frightened of hard graft? Do you really need to hide your emotions in order to gain respect as a manager? Does higher pay really always lead to higher performance? The world of management is …
Myths of Social Media
Dispel the Misconceptions and Master Social Media
Av Michelle Carvill, Ian MacRae
Häftad, 2022
173 kr
Lägg i varukorg
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?The use of social …
Myths of Social Media
Dispel the Misconceptions and Master Social Media
Av Michelle Carvill, Ian MacRae
E-bok, 2022
252 kr
Lägg i varukorg
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don''t they? The use of social …
Myths of Social Media
Dispel the Misconceptions and Master Social Media
Av Michelle Carvill, Ian MacRae
Inbunden, 2022
528 kr
Lägg i varukorg
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?The use of social …
Myths of Strategy
Dispel the Misconceptions and Deliver a Winning Strategy
Häftad, 2022
151 kr
Lägg i varukorg
Every business should introduce new technologies to improve their performance? The only way to innovate is to think outside of the box? And obviously, having a Chief Strategy Officer is a guarantee of success. Really?The reality is that there are no magic recipes for success. If there were, every …
Myths of Strategy
Dispel the Misconceptions and Deliver a Winning Strategy
E-bok, 2022
218 kr
Lägg i varukorg
Every business should introduce new technologies to improve their performance? The only way to innovate is to think outside of the box? And obviously, having a Chief Strategy Officer is a guarantee of success. Really? The reality is that there are no magic recipes for success. If there were, every …
Myths of Branding
Dispel the Misconceptions and Become a Brand Expert
Av Simon Bailey, Andy Milligan
Häftad, 2022
151 kr
Lägg i varukorg
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge …
Myths of Branding
Dispel the Misconceptions and Become a Brand Expert
Av Simon Bailey, Andy Milligan
E-bok, 2022
214 kr
Lägg i varukorg
A brand is just a logo - everyone knows that, don''t they? After all, it''s not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding , written by renowned branding experts Andy Milligan and Simon Bailey, explores the …
Myths of Branding
Dispel the Misconceptions and Become a Brand Expert
Av Simon Bailey, Andy Milligan
Inbunden, 2022
395 kr
Lägg i varukorg
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge …
Myths of Leadership
Dispel the Misconceptions and Become an Inspirational Leader
Av Jo Owen
Häftad, 2022
149 kr
Lägg i varukorg
The best leaders are born, not made. The best leaders are always in control. The best leaders are those with the highest IQs. But are they really? The thinking about what makes the greatest leaders is increasingly muddled by stereotypes, false promises and pseudo-science. The best leaders rely on …
Myths of Leadership
Dispel the Misconceptions and Become an Inspirational Leader
Av Jo Owen
E-bok, 2022
218 kr
Lägg i varukorg
The best leaders are born, not made. The best leaders are always in control. The best leaders are those with the highest IQs. But are they really? The thinking about what makes the greatest leaders is increasingly muddled by stereotypes, false promises and pseudo-science. The best leaders rely on …
Myths of Leadership
Dispel the Misconceptions and Become an Inspirational Leader
Av Jo Owen
Inbunden, 2022
395 kr
Lägg i varukorg
The best leaders are born, not made. The best leaders are always in control. The best leaders are those with the highest IQs. But are they really? The thinking about what makes the greatest leaders is increasingly muddled by stereotypes, false promises and pseudo-science. The best leaders rely on …
Myths of Work
Dispel the Misconceptions and Succeed in the World of Work
Av Ian MacRae
Häftad, 2022
102 kr
Lägg i varukorg
Buying a table tennis table will make your staff happier. Working eight hours a day, five days a week, will result in the most productivity. Paying higher salaries will always result in higher motivation. But will it really?There are a staggering number of myths, stereotypes and out-of-date rules …
Myths of Work
Dispel the Misconceptions and Succeed in the World of Work
Av Ian MacRae
E-bok, 2022
214 kr
Lägg i varukorg
Buying a table tennis table will make your staff happier. Working eight hours a day, five days a week, will result in the most productivity. Paying higher salaries will always result in higher motivation. But will it really? There are a staggering number of myths, stereotypes and out-of-date rules …
Myths of Work
Dispel the Misconceptions and Succeed in the World of Work
Av Ian MacRae
Inbunden, 2022
395 kr
Lägg i varukorg
Buying a table tennis table will make your staff happier. Working eight hours a day, five days a week, will result in the most productivity. Paying higher salaries will always result in higher motivation. But will it really?There are a staggering number of myths, stereotypes and out-of-date rules …
