Great Thinkers in Marketing – serie
Visar alla böcker i serien Great Thinkers in Marketing. Handla med fri frakt och snabb leverans.
6 produkter
Research Contributions of Donald R. Lehmann to Marketing, Volume 1
Measurements, Models, and Metrics
Av Joel Huber
Inbunden, 2026
2021 kr
Lägg i varukorg
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also …
Research Contributions of Donald R. Lehmann to Marketing, Volume 2
Analysis Methods
Av Oded Netzer
Inbunden, 2026
2021 kr
Lägg i varukorg
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also …
Research Contributions of Donald R. Lehmann to Marketing, Volume 3
Empirical Generalizations and Meta-Analysis
Inbunden, 2026
2012 kr
Lägg i varukorg
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also …
Research Contributions of Donald R. Lehmann to Marketing, Volume 4
Customer Behavior
Inbunden, 2026
2012 kr
Lägg i varukorg
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also …
Research Contributions of Donald R. Lehmann to Marketing, Volume 5
Advertising and Branding
Inbunden, 2026
2021 kr
Lägg i varukorg
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also …
Research Contributions of Donald R. Lehmann to Marketing, Volume 6
Innovation Diffusion, Strategy, and Marketing Performance
Av Sunil Gupta, Jacob Goldenberg m. fl.
Inbunden, 2026
2021 kr
Lägg i varukorg
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set. Volume editors also …
