Journal of Brand Management: Advanced Collections – serie
Visar alla böcker i serien Journal of Brand Management: Advanced Collections. Handla med fri frakt och snabb leverans.
6 produkter
Advances in Corporate Branding
Av John M. T. Balmer, Shaun M. Powell m. fl.
Häftad, 2018
1241 kr
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This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation …
Advances in Chinese Brand Management
Av John M. T. Balmer, Weifeng Chen
Häftad, 2018
1577 kr
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This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable …
Advances in Corporate Branding
Av John M. T. Balmer, Shaun M. Powell m. fl.
Inbunden, 2016
1690 kr
Lägg i varukorg
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation …
Advances in Chinese Brand Management
Av John M. T. Balmer, Weifeng Chen
Inbunden, 2016
1577 kr
Lägg i varukorg
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable …
Advances in Luxury Brand Management
Av Jean-Noël Kapferer, Joachim Kernstock m. fl.
Inbunden, 2017
2026 kr
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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the …
Advances in Luxury Brand Management
Av Jean-Noël Kapferer, Joachim Kernstock m. fl.
Häftad, 2018
2026 kr
Lägg i varukorg
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the …
