Macmillan Business – serie

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.'Compelling and vivid' – Robert Cialdini, author of Pre-SuasionWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.'Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit

From the legendary author of the multi-million-copy bestseller Think and Grow Rich comes the ultimate guidebook to success, featuring Napoleon Hill's two most popular books on achieving prosperity and abundanceNapoleon Hill, one of the founding fathers of motivational literature, has led millions to discover the power of personal belief and achieve extraordinary success.The Psychology of Wealth merges two of Hill’s pivotal works, The Master Key to Riches and The Magic Ladder to Success, alongside three transformative essays, to create an essential roadmap to wealth and self-improvement. This book distils Hill’s essential teachings into one comprehensive volume, offering practical wisdom for anyone seeking financial freedom and personal growth.Full of Hill's life-altering principles, The Psychology of Wealth offers a revolutionary path to self-empowerment and fulfilment, helping readers create the reality they desire and succeed in every area of life.

'A practical guide to designing the life you actually want' – Nir Eyal, bestselling author of IndistractableFrom the creator of the massively popular System Sunday community with over two million followers comes a proven method for building systems that make modern life easier.You’re making thousands of decisions a day. You’re fighting algorithms designed to steal your attention. You’re managing passwords, subscriptions, and deadlines – complexity your brain was never built to handle. And somewhere in there, you’re supposed to exercise, eat well, and maintain friendships.No wonder life feels harder than it should.The happiest and most successful people don’t have more willpower than you. They’ve learned a skill most of us were never taught: building systems. This book is the missing manual.Ben Meer – dubbed 'The Systems Guy' by Forbes – spent years studying what separates people who consistently thrive from those who merely survive. Drawing on insights from behavioural science and systems thinking, and introducing DRIVE, a five-step method for turning any goal into a system that works. How to Be Good at Life gives you the full toolkit to:Go beyond habits to build systems for everyday routines and projectsDesign systems across your personal and professional lifeAccess 40+ plug-and-play systems you can implement immediately – including System SundaySee the hidden methods behind the success of Seinfeld, Serena Williams, Hans Zimmer, Beyoncé, Andy Warhol, and moreDiscover that the payoff isn’t just productivity, but a sense of calm and lightnessMaybe you’ve dreamed of starting a side hustle, getting in shape, or finally taking control of your money. This book shows you how to make progress inevitable.The gap between who you are and who you want to become? It’s just a few systems you haven’t built yet.

‘Demonstrates how to create enduring value’ – Larry Fink, Chairman and CEO of BlackRock‘For leaders seeking to create outsized impact’ – Ruth Porat, President and CIO of Alphabet and GoogleExpert advice to master your potential, from the founder and CEO of Discovery and Vitality.Adrian Gore built a company from a single, bold idea into a global financial group serving over 40 million customers across more than forty markets. He didn’t just scale a business; he created a whole new shared-value business model, a system so revolutionary it’s taught as a case study at Harvard Business School and has been recognized by Fortune magazine as ‘changing the world’.In The Four Principles, Gore reveals the framework and guiding principles that powered this success for the first time. Moving beyond standard leadership advice, he explores the behavioural science and ‘multiplier effect’ that occur when these four principles intersect:Disciplined Optimism: We have a default tendency to seek out negative signals. Learn why choosing optimism is the most rational path to seizing overlooked opportunities.Focused Urgency: Why your perceived time to make an impact is shorter than you think. Recognizing this can act as your greatest motivator.Declared Goals: Psychologically, avoiding a loss feels twice as important as achieving a gain. Setting bold goals triggers this force, unlocking radical motivation and decisive action.The ‘Pareto Tail’: Building on the other principles, learning to identify and target a few high-power decisions can determine your life’s entire trajectory.Gore argues that our instincts, shaped for a simpler, linear world, often mislead us in today’s complex, networked age. The Four Principles challenges these outdated mental models and shows you how to harness your potential for truly remarkable results – personally and professionally.‘Important reading for those aspiring to leadership or seeking to make an impact on the world’ – Lord William Hague, Chancellor of the University of Oxford‘The Four Principles distils decades of leadership and insight into a practical framework that explains what matters – and why’ – Sir Mark Tucker, Chairman, AIA Group

Everything you know about leadership is about to expire.The rulebook most leaders rely on was written for a slower world that no longer exists.Next Gen CEO is not a book about management theory. It is about the raw mechanics of leadership - the principles that remain when the noise of the modern world is stripped away.In 60 sharp, micro-learning chapters, Mike Soutar distils decades of experience as a founder, CEO, and the formidable interviewer from BBC’s The Apprentice.These are the benchmarks Mike used to judge Britain’s most ambitious entrepreneurs and the hard-won truths he used to scale his own multi-million-pound businesses.Inside, you’ll learn how to:• Lose more arguments - and become stronger for it.• Stop being everyone else’s problem solver.• Design teams that don’t need you in every room.• Stay on fire - without burning out.No jargon. No waffle. Just battle-tested frameworks for a world where AI, distributed work, and economic upheaval are reshaping the workplace in real time.Leadership is a behaviour, not a job title. The future will reward those who learn faster than the world is changing.Are you ready to be a leader others choose to follow?

‘Burgis shows you how to be authentically yourself’ – Kim Scott, bestselling author of Radical Candor‘A compelling exploration of how to develop a healthier sense of self . . . timely and much-needed’ – Anne-Laure Le Cunff, neuroscientist and author of Tiny ExperimentsIt’s not hard to find your tribe. The real challenge today is not losing yourself within one.We are living in an era of crisis where becoming a whole person means navigating constant external pressure. Some of us dissolve into group identities, while others withdraw into temporary and sometimes dangerous online collectives. Both are symptoms of the same problem: a fragmented sense of self in an age of mass influence.The One and the Ninety-Nine is your essential roadmap to forging a stable, authentic identity in the face of coercion and conformity. Through compelling and original insights, author Luke Burgis dives into philosophy, psychology and personal experience, offering a clear guide for engaging with chaotic modern society both in our personal and working lives.Discover how to build a values-driven life of meaning, not one dictated by external expectations, and thrive in the space between the one and the many.Burgis offers us a powerful call to action, and a guide to:- Rejecting passive conformity.- Rediscovering the depth of your personality.- Choosing a life that is both truly personal and deeply connected.Live freely, and comfortably. Be the One, not the Ninety-Nine.‘A guide to living with virtue in the hardest circumstances, and finding deep joy’ – Arthur C. Brooks, Harvard professor and No. 1 New York Times bestselling author‘Social contagion is the most important phenomenon of our time. The One and the Ninety-Nine is the place to go to learn about it’ – Tyler Cowen, author of The Complacent Class

The revolutionary half a million copy bestseller.Hyperfocus by Chris Bailey is a transformative practical guide to managing your attention – the most powerful resource you have to become more creative, get stuff done, and live a more meaningful life.'The most productive man you'd ever hope to meet' – TEDIn Hyperfocus, you will learn:How working fewer hours can increase our productivityHow we get more done by making our work harder, not easierHow we do our best creative work when we're the most tiredOur attention has never been as overwhelmed as it is today and we've never been so busy while accomplishing so little.In Hyperfocus, productivity expert Chris Bailey provides profound insights into how we can best manage our attention. He reveals how the brain switches between two mental modes – hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode – and how the surest path to being our most creative and efficient selves at work is to combine them both.'Extraordinary' – David Allen, bestselling author of Getting Things Done'Incredible' – Vanessa Van Edwards, bestselling author of Captivate'A lifeline' – James Citrin, bestselling author of The Career Playbook

‘If you want to become a wiser, more inspiring and more resilient leader, this is the best book you can read‘ – Jonathan Haidt, No. 1 New York Times bestselling author of The Anxious Generation‘Caroline Webb is candid about why leading can feel so exhausting and lonely; she's also inspirational about its joys . . . this book will reassure you that you are not alone because she is in your corner‘ – Kim Scott, New York Times bestselling author of Radical CandorLead with intelligence – not just instinct.Renowned leadership coach, economist and bestselling author of How to Have a Good Day, Caroline Webb gives us a science-backed playbook for leading brilliantly in an ever-changing workplace.Webb distils her three decades of experience into a practical guide for mastering the twenty-one leadership challenges that every manager will face during their career. Grounded in psychology, neuroscience and behavioural economics, Leadership Intelligence makes management feel less like guesswork and more like a craft.Arranged under three key strengths of a great leader - Wisdom, Inspiration and Resilience - this book provides an integrated system packed full of tools and techniques to help readers:Cultivate Wisdom: Clear the cognitive fog to make smarter choices amidst complexityIgnite Inspiration: Engage the brain’s reward system to amplify human potential and performanceBuild Resilience: Reframe the brain’s response to threats to make stressful situations more manageableFeaturing compelling stories from role models at the top of their game – including executives from Alphabet, L’Oréal and JP Morgan – Webb shares indispensable lessons for leaders at all levels.Clear enough to be consulted before a crucial meeting, but engaging enough to be read in depth, Leadership Intelligence is the essential handbook for those ready to lead with insight, purpose and calm.‘Caroline Webb captures the texture of modern leadership, and offers a suite of tools so well-designed that using them feels less like following advice and more like seeing clearly‘ – Daniel H. Pink, #1 New York Times bestselling author‘Smart, insightful, practical and it will immediately improve the way you lead. Read it, use it, and give it to every leader you know!‘– Dr. Marshall Goldsmith, Thinkers50 Hall of Fame executive coach and New York Times bestselling author of Triggers and What Got You Here Won’t Get You There