Mastering Luxury Management – serie
Visar alla böcker i serien Mastering Luxury Management. Handla med fri frakt och snabb leverans.
8 produkter
Luxury Marketing and Brand Strategy
Theory and Practice for a Changing World
Av Květa Olšanová, Gina Cook m. fl.
Häftad, 2025
741 kr
Lägg i varukorg
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market. The book explores the core aspects of luxury …
Strategic Luxury Management
Value Creation and Creativity for Competitive Advantage
Inbunden, 2021
2439 kr
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Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively …
Strategic Luxury Management
Value Creation and Creativity for Competitive Advantage
Häftad, 2021
629 kr
Lägg i varukorg
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively …
Contemporary Issues in Luxury Brand Management
Av Sylvie Studente, Eleonora Cattaneo
Inbunden, 2023
2585 kr
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This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer …
Contemporary Issues in Luxury Brand Management
Av Sylvie Studente, Eleonora Cattaneo
Häftad, 2023
711 kr
Lägg i varukorg
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer …
Research Methods in Luxury Management
Av Michael J. G. Parnwell, Kelly Meng
Häftad, 2023
711 kr
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This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and …
Research Methods in Luxury Management
Av Michael J. G. Parnwell, Kelly Meng
Inbunden, 2023
2585 kr
Lägg i varukorg
This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and …
Luxury Marketing and Brand Strategy
Theory and Practice for a Changing World
Av Květa Olšanová, Gina Cook m. fl.
Inbunden, 2025
2585 kr
Lägg i varukorg
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market. The book explores the core aspects of luxury …
