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28 produkter
28 produkter
Pluricentricity Debate
On Austrian German and other Germanic Standard Varieties
Inbunden, Engelska, 2019
843 kr
Skickas inom 10-15 vardagar
This book unpacks a 30-year debate about the pluricentricity of German. It examines the concept of pluricentricity, an idea implicit to the study of World Englishes, which expressly allows for national standard varieties, and the notion of "pluri-areality," which seeks to challenge the former. Looking at the debate from three angles – methodological, theoretical, and epistemological – the volume draws on data from German and English, with additional perspectives from Dutch, Luxembourgish, Swedish, Danish and Norwegian, to establish if and to what degree "pluri-areality" and pluricentricity model various sociolinguistic situations adequately. Dollinger argues that "pluri-areality" is synonymous with "geographical variation" and, as such, no match for pluricentricity. Instead, "pluri-areality" presupposes an atheoretical, supposedly "neutral", data-driven linguistics that violates basic science-theoretical principles. Three fail-safes are suggested – the uniformitarian hypothesis, Popper’s theory of falsification and speaker attitudes – to avoid philological incompatibilities and terminological clutter. This book is of particular interest to scholars in sociolinguistics, World Englishes, Germanic languages and linguists more generally.
Understanding Abstract Concepts across Modes in Multimodal Discourse
A Cognitive Linguistic Approach
Inbunden, Engelska, 2019
927 kr
Skickas inom 10-15 vardagar
This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist. While extensive work has been done in studying spatialization of abstract concepts in grammar and lexicon within cognitive linguistics, this book is the first of its kind to provide a detailed account of such phenomena in multimodal discourse. The volume integrates a range of approaches from cognitive linguistics, including image schema theory, conceptual theory of metaphor, multimodal metaphor theory, the dynamic approach to metaphor, and a multimodal approach to metonymy, and applies this multi-faceted framework to a selection of cartoons from the work of Polish artist Janusz Kapusta. Taken together, these cartoons form the basis of two comprehensive case studies which explore the abstract concepts of "emotions" and "life," highlighting the ways in which cartoons can illustrate the important relationship between space, situated cognition, and language and in turn, a clear and systematic framework for establishing cohesive ties between the verbal and pictorial modes in multimodal cognitive linguistic research. The volume sheds new light on visual thinking and multimodal rendition of creative abstract thought.
Multimodal Theory and Methodology
For the Analysis of (Inter)action and Identity
Inbunden, Engelska, 2020
773 kr
Skickas inom 10-15 vardagar
This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis.The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph.The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.
773 kr
Skickas inom 10-15 vardagar
Antonyms in Mind and Brain presents a multi-method empirical investigation of opposition with a particular focus on the processing of opposite pairs and their representation in the mental lexicon. Building on recent cognitive accounts of antonymy which highlight the fundamentally conceptual nature of antonymy, this book outlines previous literature to draw out criteria for good opposites and establish the state of the art on the question whether the strong connection of certain opposite pairs is primarily of a conceptual or lexical nature. presents a detailed cross-linguistic empirical study combining corpus data, speaker judgements and behavioural experiments for a wide range of central (e.g. big:little) and peripheral (e.g. buy:sell; wife:husband) opposite pairs to establish the contribution of individual factors. proposes a model of the representation of opposite pairs in the mental lexicon and illustrates how the processing consequences of such a model account for the patterns observed in the data. The approach taken in this book highlights the importance of using a number of different methods to investigate complex phenomena such as antonymy. Such an approach forms the empirical foundation for a dynamic psycholinguistic model of opposition based on the conventionalisation and entrenchment of the conceptual and lexical relationship of antonyms.
355 kr
Skickas inom 10-15 vardagar
Global Englishes and Change in English Language Teaching analyses the impact of current ELT practice, bringing together research from the fields of Global Englishes and ELT to provide suggestions for the implementation of a Global Englishes for Language Teaching curriculum. Calling for a critical re-examination of ELT to ensure that classroom practice reflects how the English language functions as a lingua franca, this book: highlights that multilingualism, not monolingualism, is the norm in today's globalised world, and that 'non-native' English speakers far outnumber 'native' English speakers;showcases the author’s research into English language learner attitudes towards English and ELT in relation to Global Englishes;makes practical suggestions for pedagogical change within ELT. Global Englishes and Change in English Language Teaching is key reading for postgraduate students and researchers in the fields of TESOL/ELT and Global Englishes.
Advertising and Multilingual Repertoires
from Linguistic Resources to Patterns of Response
Häftad, Engelska, 2020
355 kr
Skickas inom 10-15 vardagar
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.This book:Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Pluricentricity Debate
On Austrian German and other Germanic Standard Varieties
Häftad, Engelska, 2020
355 kr
Skickas inom 10-15 vardagar
This book unpacks a 30-year debate about the pluricentricity of German. It examines the concept of pluricentricity, an idea implicit to the study of World Englishes, which expressly allows for national standard varieties, and the notion of "pluri-areality," which seeks to challenge the former. Looking at the debate from three angles – methodological, theoretical, and epistemological – the volume draws on data from German and English, with additional perspectives from Dutch, Luxembourgish, Swedish, Danish and Norwegian, to establish if and to what degree "pluri-areality" and pluricentricity model various sociolinguistic situations adequately. Dollinger argues that "pluri-areality" is synonymous with "geographical variation" and, as such, no match for pluricentricity. Instead, "pluri-areality" presupposes an atheoretical, supposedly "neutral", data-driven linguistics that violates basic science-theoretical principles. Three fail-safes are suggested – the uniformitarian hypothesis, Popper’s theory of falsification and speaker attitudes – to avoid philological incompatibilities and terminological clutter. This book is of particular interest to scholars in sociolinguistics, World Englishes, Germanic languages and linguists more generally.
Talking Donald Trump
A Sociolinguistic Study of Style, Metadiscourse, and Political Identity
Häftad, Engelska, 2020
345 kr
Skickas inom 10-15 vardagar
Talking Donald Trump examines the language of Donald Trump’s presidential campaign from the perspective of sociocultural linguistics. This book offers an insight into the many stages of Trump’s political career, from his initial campaign for the Republican nomination, up to his presidency. Drawing from speeches, debates, and interviews, as well as parodies and public reactions to his language, Sclafani explores how Trump’s language has produced such polarized reactions among the electorate. In analysing the linguistic construction of Donald Trump’s political identity, Sclafani’s incisive study sheds light on the discursive construction of political identity and the conflicting language ideologies associated with the discourse of leadership in modern US society. Talking Donald Trump provides a crucial contemporary example of the interaction between sociolinguistics and political science, and is key reading for advanced students and researchers in the fields of sociolinguistics, language and politics, communication studies and rhetoric.
Understanding Abstract Concepts across Modes in Multimodal Discourse
A Cognitive Linguistic Approach
Häftad, Engelska, 2021
345 kr
Skickas inom 10-15 vardagar
This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist. While extensive work has been done in studying spatialization of abstract concepts in grammar and lexicon within cognitive linguistics, this book is the first of its kind to provide a detailed account of such phenomena in multimodal discourse. The volume integrates a range of approaches from cognitive linguistics, including image schema theory, conceptual theory of metaphor, multimodal metaphor theory, the dynamic approach to metaphor, and a multimodal approach to metonymy, and applies this multi-faceted framework to a selection of cartoons from the work of Polish artist Janusz Kapusta. Taken together, these cartoons form the basis of two comprehensive case studies which explore the abstract concepts of "emotions" and "life," highlighting the ways in which cartoons can illustrate the important relationship between space, situated cognition, and language and in turn, a clear and systematic framework for establishing cohesive ties between the verbal and pictorial modes in multimodal cognitive linguistic research. The volume sheds new light on visual thinking and multimodal rendition of creative abstract thought.
355 kr
Skickas inom 10-15 vardagar
This volume is a concise introduction to the lively ongoing debate between formalist and functionalist approaches to the study of language. The book grounds its comparisons between the two in both historical and contemporary contexts where, broadly speaking, formalists’ focus on structural relationships and idealized linguistic data contrasts with functionalists’ commitment to analyzing real language used as a communicative tool. The book highlights key sub-varieties, proponents, and critiques of each respective approach. It concludes by comparing formalist versus functionalist contributions in three domains of linguistic research: in the analysis of specific grammatical constructions; in the study of language acquisition; and in interdisciplinary research on the origins of language. Taken together, the volume opens insight into an important tension in linguistic theory, and provides students and scholars with a more nuanced understanding of the structure of the discipline of modern linguistics.
Global Englishes and Change in English Language Teaching
Attitudes and Impact
Inbunden, Engelska, 2017
843 kr
Skickas inom 10-15 vardagar
Global Englishes and Change in English Language Teaching analyses the impact of current ELT practice, bringing together research from the fields of Global Englishes and ELT to provide suggestions for the implementation of a Global Englishes for Language Teaching curriculum. Calling for a critical re-examination of ELT to ensure that classroom practice reflects how the English language functions as a lingua franca, this book: highlights that multilingualism, not monolingualism, is the norm in today's globalised world, and that 'non-native' English speakers far outnumber 'native' English speakers;showcases the author’s research into English language learner attitudes towards English and ELT in relation to Global Englishes;makes practical suggestions for pedagogical change within ELT.Global Englishes and Change in English Language Teaching is key reading for postgraduate students and researchers in the fields of TESOL/ELT and Global Englishes.
Lexical Innovation in World Englishes
Cross-fertilization and Evolving Paradigms
Inbunden, Engelska, 2018
841 kr
Skickas inom 10-15 vardagar
Winner of the 2020 ESSE Book Award in English Language and LinguisticsLexical Innovation in World Englishes contributes to the investigation of World Englishes by offering insights into the lexical developments of selected English varieties and their cross-fertilization potential. Taking a theoretical and empirical approach and focusing on neological formations, this book: discusses and problematizes different categorizations of English varieties and processes of word formation, considering the expansion of English across the world; draws on authentic examples taken from language corpora to gain a finer understanding of the varieties’ transformations and of their reciprocal influences from a lexical perspective; aims to validate general considerations on the lexical features of these varieties of English and test them using corpora.Including eight empirical case studies, this innovative text shows the importance of investigating lexical developments to observe the evolution of a variety while arguing for the need to go beyond a purely structuralist approach and to include a broader discursive and sociological perspective. Lexical Innovation in World Englishes is key reading for postgraduate students and researchers in the fields of World Englishes and language varieties.
772 kr
Skickas inom 10-15 vardagar
This volume provides a concise overview of linguistic description in the field of English for Academic Purposes, charting its evolution and categorizing the various strands of research interest. Given the increasing use of English as a lingua franca, there has been a corresponding upsurge into research in EAP. The book synthesizes this research in one single volume and offers brief overviews on key terms and topics in EAP, including academic events and study genres, professional research genres and disciplinary discourses. This volume is key reading for graduate students new to the field as well as established researchers looking to expand their knowledge base in EAP. The work highlights the kinds of descriptions of academic English that have resulted from the research, which can be of interest to disciplinary teachers and lecturers, including those in English medium instruction.
285 kr
Skickas inom 10-15 vardagar
This volume provides a concise overview of linguistic description in the field of English for Academic Purposes, charting its evolution and categorizing the various strands of research interest. Given the increasing use of English as a lingua franca, there has been a corresponding upsurge into research in EAP. The book synthesizes this research in one single volume and offers brief overviews on key terms and topics in EAP, including academic events and study genres, professional research genres and disciplinary discourses. This volume is key reading for graduate students new to the field as well as established researchers looking to expand their knowledge base in EAP. The work highlights the kinds of descriptions of academic English that have resulted from the research, which can be of interest to disciplinary teachers and lecturers, including those in English medium instruction.
Picturing Fiction through Embodied Cognition
Drawn Representations and Viewpoint in Literary Texts
Inbunden, Engelska, 2022
862 kr
Skickas inom 10-15 vardagar
This concise volume addresses the question of whether or not language, and its structure in literary discourses, determines individuals’ mental "vision," employing an innovative cross-disciplinary approach using readers’ drawings of their mental imagery during reading.The book engages in critical dialogue with the perceived wisdom in stylistics rooted in Roger Fowler’s seminal work on deixis and point of view to test whether or not this theory can fully account for what readers see in their mind's eye and how they see it. The work draws on findings from a study of English and Dutch across a range of literary texts, in which participants read literary text fragments and were then asked to immediately draw representations of what they had seen envisioned. Building on the work of Fowler and more recent theoretical and empirical language-based studies in the area, Klomberg, Schilhab, and Burke argue that models from embodied cognitive science can help account for anomalies in evidence from readers’ drawings, indicating new ways forward for interdisciplinary understandings of individual meaning construction in literary textual interfaces.This book will be of interest to students and scholars in stylistics, cognitive psychology, rhetoric, and philosophy, particularly those working in the field of embodied cognition.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non-Commercial (CC-BY-NC-) 4.0 license.
Picturing Fiction through Embodied Cognition
Drawn Representations and Viewpoint in Literary Texts
Häftad, Engelska, 2024
299 kr
Skickas inom 10-15 vardagar
This concise volume addresses the question of whether or not language, and its structure in literary discourses, determines individuals’ mental "vision," employing an innovative cross-disciplinary approach using readers’ drawings of their mental imagery during reading.The book engages in critical dialogue with the perceived wisdom in stylistics rooted in Roger Fowler’s seminal work on deixis and point of view to test whether or not this theory can fully account for what readers see in their mind's eye and how they see it. The work draws on findings from a study of English and Dutch across a range of literary texts, in which participants read literary text fragments and were then asked to immediately draw representations of what they had seen envisioned. Building on the work of Fowler and more recent theoretical and empirical language-based studies in the area, Klomberg, Schilhab, and Burke argue that models from embodied cognitive science can help account for anomalies in evidence from readers’ drawings, indicating new ways forward for interdisciplinary understandings of individual meaning construction in literary textual interfaces.This book will be of interest to students and scholars in stylistics, cognitive psychology, rhetoric, and philosophy, particularly those working in the field of embodied cognition.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non-Commercial (CC-BY-NC-) 4.0 license.
299 kr
Skickas inom 10-15 vardagar
Antonyms in Mind and Brain presents a multi-method empirical investigation of opposition with a particular focus on the processing of opposite pairs and their representation in the mental lexicon. Building on recent cognitive accounts of antonymy which highlight the fundamentally conceptual nature of antonymy, this book outlines previous literature to draw out criteria for good opposites and establish the state of the art on the question whether the strong connection of certain opposite pairs is primarily of a conceptual or lexical nature. presents a detailed cross-linguistic empirical study combining corpus data, speaker judgements and behavioural experiments for a wide range of central (e.g. big:little) and peripheral (e.g. buy:sell; wife:husband) opposite pairs to establish the contribution of individual factors. proposes a model of the representation of opposite pairs in the mental lexicon and illustrates how the processing consequences of such a model account for the patterns observed in the data. The approach taken in this book highlights the importance of using a number of different methods to investigate complex phenomena such as antonymy. Such an approach forms the empirical foundation for a dynamic psycholinguistic model of opposition based on the conventionalisation and entrenchment of the conceptual and lexical relationship of antonyms.
Discursive Construction of the Modern Political Self
Alexandria Ocasio-Cortez in the Age of Social Media
Inbunden, Engelska, 2022
695 kr
Skickas inom 10-15 vardagar
This book explores the impact of new media on politicians’ construction, presentation, and dissemination of their political selves, focusing on the social media presence of US Representative Alexandria Ocasio-Cortez to offer new insights into the landscape of contemporary political discourse.Drawing on work from corpus linguistics, interactional sociolinguistics, and critical discourse analysis, Aiello charts the ways in which the politician employed a range of discursive strategies via social media in her first campaign to introduce her political identity to a wider audience, and the subsequent responses by media outlets. The volume examines how she continued to solidify her political agenda throughout the course of her tenure, unpacking her crafting of counterattacks and “clapbacks,” in particular, in counteracting delegitimizing attacks from both mainstream media outlets and user-generated content. Aiello brings these insights together to offer a more holistic understanding of American political discourse but also the intersection of language, power, ideology, and the role of social media in modern political campaigns and populist discourses.The book will be of interest to students and scholars in digital communication, political communication, critical discourse analysis, and sociolinguistics.
Discursive Construction of the Modern Political Self
Alexandria Ocasio-Cortez in the Age of Social Media
Häftad, Engelska, 2024
290 kr
Skickas inom 10-15 vardagar
This book explores the impact of new media on politicians’ construction, presentation, and dissemination of their political selves, focusing on the social media presence of US Representative Alexandria Ocasio-Cortez to offer new insights into the landscape of contemporary political discourse.Drawing on work from corpus linguistics, interactional sociolinguistics, and critical discourse analysis, Aiello charts the ways in which the politician employed a range of discursive strategies via social media in her first campaign to introduce her political identity to a wider audience, and the subsequent responses by media outlets. The volume examines how she continued to solidify her political agenda throughout the course of her tenure, unpacking her crafting of counterattacks and “clapbacks,” in particular, in counteracting delegitimizing attacks from both mainstream media outlets and user-generated content. Aiello brings these insights together to offer a more holistic understanding of American political discourse but also the intersection of language, power, ideology, and the role of social media in modern political campaigns and populist discourses.The book will be of interest to students and scholars in digital communication, political communication, critical discourse analysis, and sociolinguistics.
Multimodal Theory and Methodology
For the Analysis of (Inter)action and Identity
Häftad, Engelska, 2022
341 kr
Skickas inom 10-15 vardagar
This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis.The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph.The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.
Lexical Innovation in World Englishes
Cross-fertilization and Evolving Paradigms
Häftad, Engelska, 2022
355 kr
Skickas inom 10-15 vardagar
Winner of the 2020 ESSE Book Award in English Language and LinguisticsLexical Innovation in World Englishes contributes to the investigation of World Englishes by offering insights into the lexical developments of selected English varieties and their cross-fertilization potential. Taking a theoretical and empirical approach and focusing on neological formations, this book:discusses and problematizes different categorizations of English varieties and processes of word formation, considering the expansion of English across the world; draws on authentic examples taken from language corpora to gain a finer understanding of the varieties’ transformations and of their reciprocal influences from a lexical perspective;aims to validate general considerations on the lexical features of these varieties of English and test them using corpora.Including eight empirical case studies, this innovative text shows the importance of investigating lexical developments to observe the evolution of a variety while arguing for the need to go beyond a purely structuralist approach and to include a broader discursive and sociological perspective. Lexical Innovation in World Englishes is key reading for postgraduate students and researchers in the fields of World Englishes and language varieties.
800 kr
Skickas inom 10-15 vardagar
This concise volume offers an accessible introduction to state-of-the-art artificial intelligence (AI) language models, providing a platform for their use in textual interpretation across the humanities and social sciences.The book outlines the affordances of new technologies for textual analysis, which has historically employed established approaches within the humanities. Neuman, Danesi, and Vilenchik argue that these different forms of analysis are indeed complementary, demonstrating the ways in which AI-based perspectives echo similar theoretical and methodological currents in traditional approaches while also offering new directions for research. The volume showcases examples from a wide range of texts, including novels, television shows, and films to illustrate the ways in which the latest AI technologies can be used for "dialoguing" with textual characters and examining textual meaning coherence. Illuminating the potential of AI language models to both enhance and extend research on the interpretation of texts, this book will appeal to scholars interested in cognitive approaches to the humanities in such fields as literary studies, discourse analysis, media studies, film studies, psychology, and artificial intelligence.
299 kr
Skickas inom 10-15 vardagar
This concise volume offers an accessible introduction to state-of-the-art artificial intelligence (AI) language models, providing a platform for their use in textual interpretation across the humanities and social sciences.The book outlines the affordances of new technologies for textual analysis, which has historically employed established approaches within the humanities. Neuman, Danesi, and Vilenchik argue that these different forms of analysis are indeed complementary, demonstrating the ways in which AI-based perspectives echo similar theoretical and methodological currents in traditional approaches while also offering new directions for research. The volume showcases examples from a wide range of texts, including novels, television shows, and films to illustrate the ways in which the latest AI technologies can be used for "dialoguing" with textual characters and examining textual meaning coherence. Illuminating the potential of AI language models to both enhance and extend research on the interpretation of texts, this book will appeal to scholars interested in cognitive approaches to the humanities in such fields as literary studies, discourse analysis, media studies, film studies, psychology, and artificial intelligence.
800 kr
Skickas inom 10-15 vardagar
This volume provides a concise overview of the diachronic development of composite predicates (CPs) in Late Modern English, offering clearer evidence of ongoing language change using data less readily available in other corpora.While previous scholarship on CPs exists from a synchronic perspective, this book is the first to focus exclusively on Late Modern English with a diachronic approach to CPs, understood as phraseological verbs consisting of a verb and a deverbal noun or this combination with a preposition, such as to ask a question or to take hold of. The volume builds on real-life spoken data encompassing the proceedings of the Old Bailey at the Central Criminal Court in London, which predate the invention of audio-recording technology. Leone explores syntactic and semantic changes and the role performed by phenomena associated with grammaticalization, lexicalization and idiomatization in this period from both quantitative and qualitative perspectives.The book sheds light on ongoing processes of change in spoken data, enriching knowledge on language change in this period and offering directions for future research. This book will appeal to scholars in English historical linguistics, syntax and semantics, and language change.
341 kr
Skickas inom 10-15 vardagar
This volume provides a concise overview of the diachronic development of composite predicates (CPs) in Late Modern English, offering clearer evidence of ongoing language change using data less readily available in other corpora.While previous scholarship on CPs exists from a synchronic perspective, this book is the first to focus exclusively on Late Modern English with a diachronic approach to CPs, understood as phraseological verbs consisting of a verb and a deverbal noun or this combination with a preposition, such as to ask a question or to take hold of. The volume builds on real-life spoken data encompassing the proceedings of the Old Bailey at the Central Criminal Court in London, which predate the invention of audio-recording technology. Leone explores syntactic and semantic changes and the role performed by phenomena associated with grammaticalization, lexicalization and idiomatization in this period from both quantitative and qualitative perspectives.The book sheds light on ongoing processes of change in spoken data, enriching knowledge on language change in this period and offering directions for future research. This book will appeal to scholars in English historical linguistics, syntax and semantics, and language change.
Advertising and Multilingual Repertoires
from Linguistic Resources to Patterns of Response
Inbunden, Engelska, 2016
925 kr
Skickas inom 10-15 vardagar
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.This book:Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Talking Donald Trump
A Sociolinguistic Study of Style, Metadiscourse, and Political Identity
Inbunden, Engelska, 2017
898 kr
Skickas inom 10-15 vardagar
Talking Donald Trump examines the language of Donald Trump’s presidential campaign from the perspective of sociocultural linguistics. This book offers an insight into the many stages of Trump’s political career, from his initial campaign for the Republican nomination, up to his presidency. Drawing from speeches, debates, and interviews, as well as parodies and public reactions to his language, Sclafani explores how Trump’s language has produced such polarized reactions among the electorate. In analysing the linguistic construction of Donald Trump’s political identity, Sclafani’s incisive study sheds light on the discursive construction of political identity and the conflicting language ideologies associated with the discourse of leadership in modern US society. Talking Donald Trump provides a crucial contemporary example of the interaction between sociolinguistics and political science, and is key reading for advanced students and researchers in the fields of sociolinguistics, language and politics, communication studies and rhetoric.
925 kr
Skickas inom 10-15 vardagar
This volume is a concise introduction to the lively ongoing debate between formalist and functionalist approaches to the study of language. The book grounds its comparisons between the two in both historical and contemporary contexts where, broadly speaking, formalists’ focus on structural relationships and idealized linguistic data contrasts with functionalists’ commitment to analyzing real language used as a communicative tool. The book highlights key sub-varieties, proponents, and critiques of each respective approach. It concludes by comparing formalist versus functionalist contributions in three domains of linguistic research: in the analysis of specific grammatical constructions; in the study of language acquisition; and in interdisciplinary research on the origins of language. Taken together, the volume opens insight into an important tension in linguistic theory, and provides students and scholars with a more nuanced understanding of the structure of the discipline of modern linguistics.