SAGE Advanced Marketing Series – serie
Visar alla böcker i serien SAGE Advanced Marketing Series. Handla med fri frakt och snabb leverans.
6 produkter
Political Marketing
Theory and Concepts
Av Robert P. Ormrod, Stephan C M Henneberg m. fl.
Inbunden, 2013
2635 kr
Lägg i varukorg
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political …
Political Marketing
Theory and Concepts
Av Robert P. Ormrod, Stephan C M Henneberg m. fl.
Häftad, 2013
2041 kr
Lägg i varukorg
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political …
Relationship Marketing
A Consumer Experience Approach
Av Steve Baron, Tony Conway m. fl.
Inbunden, 2010
2957 kr
Lägg i varukorg
The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of …
Relationship Marketing
A Consumer Experience Approach
Av Steve Baron, Tony Conway m. fl.
Häftad, 2010
1638 kr
Lägg i varukorg
The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of …
Understanding Children as Consumers
Inbunden, 2010
3365 kr
Lägg i varukorg
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer …
Understanding Children as Consumers
Häftad, 2010
1638 kr
Lägg i varukorg
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer …
