Schriften Zu Marketing Und Handel – serie
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18 produkter
18 produkter
Del 1 - Schriften Zu Marketing Und Handel
Qualitaet Elektronischer Dienstleistungen: Messung Und Auswirkungen
Häftad, Tyska, 2006
557 kr
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574 kr
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569 kr
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Del 4 - Schriften Zu Marketing Und Handel
Gefaehrdung Existierender Kundenbeziehungen
Häftad, Tyska, 2007
727 kr
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Del 5 - Schriften Zu Marketing Und Handel
Der Einfluss Des Geschaeftsstaettenimages Auf Die Produktbewertung Von Handelsmarken
Häftad, Tyska, 2007
609 kr
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654 kr
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Del 8 - Schriften Zu Marketing Und Handel
Preis-Leistungs-Positionierung
Konzeption Und Umsetzung
Inbunden, Tyska, 2010
1 058 kr
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Del 10 - Schriften Zu Marketing Und Handel
Betriebsformen Im Automobilhandel
Konzeptualisierung Und Empirische Ergebnisse Einer Multiattributiven Praeferenzstrukturmodellierung
Inbunden, Tyska, 2011
614 kr
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Del 9 - Schriften Zu Marketing Und Handel
Preismanagement Von Konsumgueterherstellern
Konzeption, Umsetzung Und Erfolgsauswirkungen
Inbunden, Tyska, 2011
561 kr
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Del 11 - Schriften Zu Marketing Und Handel
Preis Und Markendehnung
Eine Empirische Analyse
Inbunden, Tyska, 2011
635 kr
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Del 13 - Schriften Zu Marketing Und Handel
Organisation Des Preismanagements Von Konsumgueterherstellern
Eine Empirische Untersuchung
Inbunden, Tyska, 2013
583 kr
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Del 12 - Schriften Zu Marketing Und Handel
Der Preismanagement-Prozess Fuer Luxusmarken
Gestaltung Und Erfolgsauswirkungen
Inbunden, Tyska, 2012
614 kr
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Del 14 - Schriften Zu Marketing Und Handel
Preisdifferenzierung Aus Kundensicht
Eine Verhaltenswissenschaftliche Untersuchung Wahrgenommener Komplexitaet Von Preisdifferenzierung
Inbunden, Tyska, 2014
609 kr
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Del 15 - Schriften zu Marketing und Handel
EDLP versus Hi-Lo Pricing Strategies in Retailing
Literature Review and Empirical Examinations in the German Retail Market
Inbunden, Engelska, 2014
499 kr
Skickas inom 5-8 vardagar
Retail pricing strategy is seen as one of the priorities in retail management. There exist two main pricing strategies in retailing: the Every Day Low Price (EDLP) strategy and the High-Low (Hi-Lo) pricing strategy. Despite the importance of this topic, it has been given little attention in academic research. The author fills this gap in academic literature and examines the topic both from a theoretical and an empirical perspective. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer’s pricing strategy and the price promotion activity on store performance and derives fruitful implications both for future research and for managerial action.
Del 16 - Schriften zu Marketing und Handel
Price Elasticity
Research on Magnitude and Determinants
Inbunden, Engelska, 2014
715 kr
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Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity.
Del 17 - Schriften Zu Marketing Und Handel
Shopping Enjoyment
Determinanten, Auswirkungen und moderierende Effekte
Inbunden, Tyska, 2015
744 kr
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Del 18 - Schriften zu Marketing und Handel
Shopper Behavior at the Point of Purchase
Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice
Inbunden, Engelska, 2016
571 kr
Skickas inom 5-8 vardagar
This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors.
939 kr
Skickas inom 5-8 vardagar
The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this marketing-mix is applied to the online environment. Third, the author empirically tests the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.