Jeff Wilson is Associate Professor of Religious Studies and East Asian Studies at Renison University College, Waterloo University.

In this well-honed study, Jeff Wilson explores the mindfulness movement in the context of modern American religion and culture. As he does so, we are invited to reflect upon the multi-faceted phenomena of religious transformation, appropriation, and commodification of old world meditation techniques and new world realities. An engaging and enlightening read.

• Introduction: Waking Up in Mindful America ; 1. Mediating Mindfulness: How Does Mindfulness Reach America? ; 2. Mystifying Mindfulness: How is Mindfulness Made Available for Appropriation? ; 3. Medicalizing Mindfulness: How is Mindfulness Modified to Fit a Scientific and Therapeutic Culture? ; 4. Mainstreaming Mindfulness: How is Mindfulness Adapted to Middle-Class Needs? ; 5. Marketing Mindfulness: How is Mindfulness Turned into a Commercial Product? ; 6. Moralizing Mindfulness: How is Mindfulness Related to Values and Worldviews? ; Postscript: Making Sense of Mindfulness ; Bibliography ; Notes ; Index

Jeff Wilson is Associate Professor of Religious Studies and East Asian Studies at Renison University College, Waterloo University.

In this well-honed study, Jeff Wilson explores the mindfulness movement in the context of modern American religion and culture. As he does so, we are invited to reflect upon the multi-faceted phenomena of religious transformation, appropriation, and commodification of old world meditation techniques and new world realities. An engaging and enlightening read.

• Introduction: Waking Up in Mindful America ; 1. Mediating Mindfulness: How Does Mindfulness Reach America? ; 2. Mystifying Mindfulness: How is Mindfulness Made Available for Appropriation? ; 3. Medicalizing Mindfulness: How is Mindfulness Modified to Fit a Scientific and Therapeutic Culture? ; 4. Mainstreaming Mindfulness: How is Mindfulness Adapted to Middle-Class Needs? ; 5. Marketing Mindfulness: How is Mindfulness Turned into a Commercial Product? ; 6. Moralizing Mindfulness: How is Mindfulness Related to Values and Worldviews? ; Postscript: Making Sense of Mindfulness ; Bibliography ; Notes ; Index