Ien Ang is Professor of Cultural Studies at the University of Western Sydney, Nepean, Australia. She is the author of Watching Dallas (1985) and Desperately Seeking the Audience(1991).

'This is an excellent collection of essays, bringing together work which has helped establis Ien Ang as one of the leading figures working in cultural studies.' - The Year's Work 96

• Introduction; Part 1 Rethinking audiences; Chapter 1 The battle between television and its audiences; Chapter 2 On the politics of empirical audience research; Chapter 3 New technologies, audience measurement and the tactics of television consumption; Chapter 4 Ethnography and radical contextualism in audience studies; Part 2 Gendered audiences; Chapter 5 Melodramatic identifications; Chapter 6 Feminist desire and female pleasure; Chapter 7 Gender and/in media consumption, Joke Hermes; Part 3 Audiences and global culture; Chapter 8 Cultural studies, media reception and the transnational media system; Chapter 9 Global media/local meaning; Chapter 10 In the realm of uncertainty;

Ien Ang is Professor of Cultural Studies at the University of Western Sydney, Nepean, Australia. She is the author of Watching Dallas (1985) and Desperately Seeking the Audience(1991).

'This is an excellent collection of essays, bringing together work which has helped establis Ien Ang as one of the leading figures working in cultural studies.' - The Year's Work 96

• Introduction; Part 1 Rethinking audiences; Chapter 1 The battle between television and its audiences; Chapter 2 On the politics of empirical audience research; Chapter 3 New technologies, audience measurement and the tactics of television consumption; Chapter 4 Ethnography and radical contextualism in audience studies; Part 2 Gendered audiences; Chapter 5 Melodramatic identifications; Chapter 6 Feminist desire and female pleasure; Chapter 7 Gender and/in media consumption, Joke Hermes; Part 3 Audiences and global culture; Chapter 8 Cultural studies, media reception and the transnational media system; Chapter 9 Global media/local meaning; Chapter 10 In the realm of uncertainty;

Ien Ang is Professor of Cultural Studies at the University of Western Sydney, Nepean, Australia. She is the author of Watching Dallas (1985) and Desperately Seeking the Audience(1991).

'This is an excellent collection of essays, bringing together work which has helped establis Ien Ang as one of the leading figures working in cultural studies.' - The Year's Work 96

• Introduction; Part 1 Rethinking audiences; Chapter 1 The battle between television and its audiences; Chapter 2 On the politics of empirical audience research; Chapter 3 New technologies, audience measurement and the tactics of television consumption; Chapter 4 Ethnography and radical contextualism in audience studies; Part 2 Gendered audiences; Chapter 5 Melodramatic identifications; Chapter 6 Feminist desire and female pleasure; Chapter 7 Gender and/in media consumption, Joke Hermes; Part 3 Audiences and global culture; Chapter 8 Cultural studies, media reception and the transnational media system; Chapter 9 Global media/local meaning; Chapter 10 In the realm of uncertainty;