Communication Campaigns About Drugs

"...this edited volume includes laudable studies about the media's agenda-setting role on the drug issue....provokes additional questions and serious debate not only about the role of the mass media but about the approach itself."—Journal of Communication"...provides an excellent review of the literature about the agenda-setting function of the news media....For a statistically oriented book, most of the chapters are surprisingly accessible to undergraduate students."—CHOICE"...provides further insight into the complexity of the relationships among the agendas of the public, media and government."—Journalism Quarterly"...a useful summary of what is known of media impact on the drug issue."—Communication Booknotes"...a welcomed addition to the growing body of literature...should be of interest to those seeking additional information about the nuances of the agenda-setting process."—Journal of Broadcasting & Electronic Media

• Contents: P.J. Shoemaker, Introduction. S.B. Lachter, A. Forman, Drug Abuse in the United States. A. Forman, S.B. Lachter, The National Institute on Drug Abuse Cocaine Prevention Campaign. J.E. Merriam, National Media Coverage of Drug Issues, 1983-1987. S.D. Reese, L.H. Danielian, Intermedia Influence and the Drug Issue: Converging on Cocaine. L.H. Danielian, S.D. Reese, A Closer Look at Intermedia Influences on Agenda Setting: The Cocaine Issue of 1986. P.J. Shoemaker, W. Wanta, D. Leggett, Drug Coverage and Public Opinion, 1972-1986. D.D. Nesbit, Citizen Attitudes Toward Drug Testing: Value Conflict or Concensus? L.D. Johnston, America's Drug Problem in the Media: Is It Real or Is It Memorex? D.L. Shaw, M.E. McCombs, Dealing with Illicit Drugs: The Power -- and Limits -- Of Mass Media Agenda Setting.