Trudeaumania

Paul Litt is a professor in the Department of History and the School of Indigenous and Canadian Studies at Carleton University in Ottawa. His research explores the intersection of culture, nationalism, and the mass media in twentieth-century Canada. He is the author of several books, including The Muses, the Masses and the Massey Commission and Elusive Destiny: The Political Vocation of John Napier Turner.

This well-written and well-researched book is the best on the Trudeau phenomenon. Summing Up: Essential. - J.L. Granatstein, York University (CHOICE, April 2017) [A]s Paul Litt ably shows in this magnificent study of a pivotal moment, the original Trudeaumania was much more than throngs of adoring fans, a celebrity politician, and an election victory … This book looks beyond the psychedelic colours and trippy slogans of the 1968 campaign into a much larger and more profound set of cultural and ideational shifts that were occurring in Canada in the late 1960s. Doing so through the lens of the Trudeau moment – for which there seems to be a certain nostalgia today – gives shape and structure to what might have been, in less able hands, a somewhat inchoate inventory of cultural crises. Paul Litt has performed a bit of magic here, giving shape and substance to the smoke and mirrors of an ephemeral 1960s culture.- Penny Bryden, University of Victoria (Canadian Journal of History) Unlike other literature that examines the controversial leader, Trudeaumania probes beyond Trudeau's identity, investigating his public image within the context of the 1960s … This account of Trudeaumania is the best study of the phenomenon to date. … Trudeaumania is a must-read for scholars interested in the sixties, counterculture and protest movements, Canadian nationalism, as well as federal politics and Pierre Trudeau.- Thirstan Falconer, Department of History, University of Victoria (American Review of Canadian Studies) By showing that Trudeau's first election was not the overwhelming mandate that those still under the Trudeaumania spell might recall, Litt provides a solid antidote to rose-colored views of Canada's '60s and one of its most iconic leaders. (Publishers Weekly, October 1, 2016) Litt's Trudeaumania is about sex, sizzle and popular culture. Sex, he writes, had become the central obsession of a pop culture, which 'exploited its power to titillate and sensationalize. Trudeaumania derived much of its sizzle from the sex-obsessiveness and sexism of the time.' It was the time of sexual liberation, Beatlemania and Andy Warhol … both Trudeaumania books are well researched and well written. If you're more interested in the cultural phenomenon that was Trudeaumania, that's what Litt offers. - Sheilla Jones (Winnipeg Free Press, November 1, 2016) …it is Paul Litt's book, simply titled Trudeaumania, that fully embraces the idea of Trudeau as the saviour Canadians had been hankering for in the wake of upheavals catalyzed by separatism and the'60s. Unquestionably, he arrived on the scene at a propitious time. - Robert Collison (The Toronto Star, November 20, 2016) Nearly a generation after his death, Liberals still speak of the age of Trudeau. The facts are even better than the myth. - Holly Doan (Blacklock's Reporter) Litt's advantage in this battle of competing interpretations is that his perspective is able to accommodate many factors, rather than emphasizing just one as Wright does … Trudeau's brilliance was that he could master the lecture hall and the TV screen. Appreciating such multiple talents fits more easily into Litt's account of him than Wright's. - Allen Mills, professor of political science, University of Winnipeg (Joint review of "Trudeaumania" by Paul Litt and "Trudeaumania" by Robert Wright, Canada's History) We may be living through Trudeaumania 2.0 right now, but there are still opportunities to dig deeper into what the first version was all about. - Derek Abma (The Hill Times, August 8, 2016)

• Prelude: Kiss Power!Introduction: Sex and the Body Politic 1 The Sixties, Modified2 Constructing the Peaceable Kingdom: Nationalism and Canadian Identity3 Celebrating the Simunation: The Centennial and Expo 674 "A Liberal to Watch": Pre-Mania Pierre5 Coy Wonder: How to Win a Leadership Race without Even Running6 Pop Goes the Image: A Mod Candidate for a Mod Canada7 Reel to Real I: The Liberal Leadership Campaign8 The Just Society, Participatory Democracy, and Other Platformities9 Reel to Real II: The Federal Election Campaign10 Split Electorate: The Political Work of ModConclusion: After the Love-In – The Lingering Effects of Peak NationalismNotesIndex