JENNY BANH is an associate professor of Asian American studies and anthropology at California State University, Fresno. She is the coeditor of Anthropology of Los Angeles: Place and Agency in an Urban Setting and American Chinese Restaurants: Society, Culture, and Consumption.

"Fantasies of Hong Kong Disneyland shows how the Walt Disney Company claimed to be sensitive to the local culture when designing and operating Hong Kong Disneyland but made some serious missteps, providing a case study in cultural imperialism. Jenny Banh offers perceptive insights into not only how Hong Kong Disney falls short but also what Western and Asian cultures value in an engaging, accessible style." - Kathy Merlock Jackson (coeditor of Disneyland and Culture) "Jenny Banh's Fantasies of Hong Kong Disneyland is a fascinating account of this multinational corporation's failure to adapt to the local context of Hong Kong. With detailed anthropological observation and ethnic insider perspective, it will dispel one's illusions about the happiest place on earth." - Russell Jeung (professor of Asian American studies at San Francisco State University)

• List of IllustrationsPrefaceList of AbbreviationsIntroduction1. Indigenizing Consumption: Culture Wars2. Indigenizing Labor: Cultural Imperialism3. Spatial Indigenization: Heterotopia4. Indigenous Competitor: Ocean ParkEpiloguePostscriptAcknowledgmentsNotesReferencesIndexList of Illustrations viiPreface ixAbbreviations xvIntroduction 11. Indigenizing Consumption: Culture Wars 252. LaborIndigenization: CulturalImperialist Attitudes 553. Spatial Indigenization: Creating a Heterotopia 734. An Indigenous Competitor: Ocean Park 99Epilogue 115Postscript: FairytaleEndings 120Acknowledgments125Notes 129References 131Index 000

JENNY BANH is an associate professor of Asian American studies and anthropology at California State University, Fresno. She is the coeditor of Anthropology of Los Angeles: Place and Agency in an Urban Setting and American Chinese Restaurants: Society, Culture, and Consumption.

"Fantasies of Hong Kong Disneyland shows how the Walt Disney Company claimed to be sensitive to the local culture when designing and operating Hong Kong Disneyland but made some serious missteps, providing a case study in cultural imperialism. Jenny Banh offers perceptive insights into not only how Hong Kong Disney falls short but also what Western and Asian cultures value in an engaging, accessible style." - Kathy Merlock Jackson (coeditor of Disneyland and Culture) "Jenny Banh's Fantasies of Hong Kong Disneyland is a fascinating account of this multinational corporation's failure to adapt to the local context of Hong Kong. With detailed anthropological observation and ethnic insider perspective, it will dispel one's illusions about the happiest place on earth." - Russell Jeung (professor of Asian American studies at San Francisco State University)

• List of IllustrationsPrefaceList of AbbreviationsIntroduction1. Indigenizing Consumption: Culture Wars2. Indigenizing Labor: Cultural Imperialism3. Spatial Indigenization: Heterotopia4. Indigenous Competitor: Ocean ParkEpiloguePostscriptAcknowledgmentsNotesReferencesIndexList of Illustrations viiPreface ixAbbreviations xvIntroduction 11. Indigenizing Consumption: Culture Wars 252. LaborIndigenization: CulturalImperialist Attitudes 553. Spatial Indigenization: Creating a Heterotopia 734. An Indigenous Competitor: Ocean Park 99Epilogue 115Postscript: FairytaleEndings 120Acknowledgments125Notes 129References 131Index 000

JENNY BANH is an associate professor of Asian American studies and anthropology at California State University, Fresno. She is the coeditor of Anthropology of Los Angeles: Place and Agency in an Urban Setting and American Chinese Restaurants: Society, Culture, and Consumption.

"Fantasies of Hong Kong Disneyland shows how the Walt Disney Company claimed to be sensitive to the local culture when designing and operating Hong Kong Disneyland but made some serious missteps, providing a case study in cultural imperialism. Jenny Banh offers perceptive insights into not only how Hong Kong Disney falls short but also what Western and Asian cultures value in an engaging, accessible style." - Kathy Merlock Jackson (coeditor of Disneyland and Culture) "Jenny Banh's Fantasies of Hong Kong Disneyland is a fascinating account of this multinational corporation's failure to adapt to the local context of Hong Kong. With detailed anthropological observation and ethnic insider perspective, it will dispel one's illusions about the happiest place on earth." - Russell Jeung (professor of Asian American studies at San Francisco State University)

• List of IllustrationsPrefaceList of AbbreviationsIntroduction1. Indigenizing Consumption: Culture Wars2. Indigenizing Labor: Cultural Imperialism3. Spatial Indigenization: Heterotopia4. Indigenous Competitor: Ocean ParkEpiloguePostscriptAcknowledgmentsNotesReferencesIndexList of Illustrations viiPreface ixAbbreviations xvIntroduction 11. Indigenizing Consumption: Culture Wars 252. LaborIndigenization: CulturalImperialist Attitudes 553. Spatial Indigenization: Creating a Heterotopia 734. An Indigenous Competitor: Ocean Park 99Epilogue 115Postscript: FairytaleEndings 120Acknowledgments125Notes 129References 131Index 000