Lynn Spigel is a professor in the Department of Radio/Television/Film at Northwestern University. She is the author of Welcome to the Dreamhouse: Popular Media and Postwar Suburbs (published by Duke University Press) and Make Room for TV: Television and the Family Ideal in Postwar America.Jan Olsson is a professor in the Department of Cinema Studies at Stockholm University in Sweden. He is a coeditor of Nordic Explorations: Film Before 1930.

“A terrific collection of essays by the top scholars in the field, Television after TV revitalizes television studies by exploring the interplay between television and new media and between corporate consolidation and new forms of programming. Not willing to rest on old paradigms or theories, the authors propose new analytical frameworks for making sense of television in the age of the Internet and beyond.”-Susan J. Douglas, Catherine Neafie Kellogg Professor of Communication Studies at the University of Michigan and coauthor of The Mommy Myth “Lynn Spigel and Jan Olsson have assembled a stellar lineup of television scholars whose unique and differentiated approaches to television studies’ future also provide a fascinating overview of where we are and how we got here. These essays will set the terms for how we look at television in the twenty-first century.”-Michele Hilmes, editor of The Television History Book

• Introduction / Lynn Spigel 1I. Industry, Programs, and Production Contexts Convergence Television: Aggregating From and Repurposing Content in the Culture of Conglomeration / John Caldwell 41Life-styling Britain: The 8-9 Slot on British Television / Charlotte Brundson 75What If?: Charting Television's New Textual Boundaries / Jeffery Sconce 93Interactive Television and Advertising Form in Contemporary U.S. Television / William Brody 113Flexible Microcasting: Gender, Generation, and Television-Internet Convergence / Lisa Parks 133II. Technology, Society, and Cultural Form Television's Next Generation: Technology/Interface Culture/Flow / William Uricchio 163The Rhythms of the Reception Area: Crisis, Capitalism, and the Waiting Room TV / Anna McCarthy 183Broadcast Television: The Chances of Its Survival in a Digital Age / Jostein Gripsrud 210Double Click: The Million Woman March on Television and the Internet / Anna Everett 224III. Electronic Nations, Then and Now One Commercial Week: Television in Sweden Prior to Public Service / Jan Olsson 249Media Capitals: Cultural Geographies of Global TV / Michael Curtin 270At Home with Television / David Morley 303Pocho.com: Reimaging Television on the Internet / Priscilla PeÑa Ovalle 324IV. Television Teachers Television, the Housewife, and the Museum of Modern Art / Lynn Spigel 349From Republic of Letters to Television Republic? Citizen Readers in the Era of Broadcast Television / John Hartley 386Cultural Studies, Television Studies, and the Crisis in the Humanities / Julie D'Acci 418Contributors 447Index 451

Lynn Spigel is a professor in the Department of Radio/Television/Film at Northwestern University. She is the author of Welcome to the Dreamhouse: Popular Media and Postwar Suburbs (published by Duke University Press) and Make Room for TV: Television and the Family Ideal in Postwar America.Jan Olsson is a professor in the Department of Cinema Studies at Stockholm University in Sweden. He is a coeditor of Nordic Explorations: Film Before 1930.

“A terrific collection of essays by the top scholars in the field, Television after TV revitalizes television studies by exploring the interplay between television and new media and between corporate consolidation and new forms of programming. Not willing to rest on old paradigms or theories, the authors propose new analytical frameworks for making sense of television in the age of the Internet and beyond.”-Susan J. Douglas, Catherine Neafie Kellogg Professor of Communication Studies at the University of Michigan and coauthor of The Mommy Myth “Lynn Spigel and Jan Olsson have assembled a stellar lineup of television scholars whose unique and differentiated approaches to television studies’ future also provide a fascinating overview of where we are and how we got here. These essays will set the terms for how we look at television in the twenty-first century.”-Michele Hilmes, editor of The Television History Book

• Introduction / Lynn Spigel 1I. Industry, Programs, and Production Contexts Convergence Television: Aggregating From and Repurposing Content in the Culture of Conglomeration / John Caldwell 41Life-styling Britain: The 8-9 Slot on British Television / Charlotte Brundson 75What If?: Charting Television's New Textual Boundaries / Jeffery Sconce 93Interactive Television and Advertising Form in Contemporary U.S. Television / William Brody 113Flexible Microcasting: Gender, Generation, and Television-Internet Convergence / Lisa Parks 133II. Technology, Society, and Cultural Form Television's Next Generation: Technology/Interface Culture/Flow / William Uricchio 163The Rhythms of the Reception Area: Crisis, Capitalism, and the Waiting Room TV / Anna McCarthy 183Broadcast Television: The Chances of Its Survival in a Digital Age / Jostein Gripsrud 210Double Click: The Million Woman March on Television and the Internet / Anna Everett 224III. Electronic Nations, Then and Now One Commercial Week: Television in Sweden Prior to Public Service / Jan Olsson 249Media Capitals: Cultural Geographies of Global TV / Michael Curtin 270At Home with Television / David Morley 303Pocho.com: Reimaging Television on the Internet / Priscilla PeÑa Ovalle 324IV. Television Teachers Television, the Housewife, and the Museum of Modern Art / Lynn Spigel 349From Republic of Letters to Television Republic? Citizen Readers in the Era of Broadcast Television / John Hartley 386Cultural Studies, Television Studies, and the Crisis in the Humanities / Julie D'Acci 418Contributors 447Index 451