Mad Men, Mad World

Lauren M. E. Goodlad is University Scholar, Associate Professor of English, and Director of the Unit for Criticism and Interpretive Theory at the University of Illinois, Urbana-Champaign. She is the author of The Victorian Geopolitical Aesthetic: Realism, Sovereignty, and Transnational Experience (forthcoming) and a coeditor of Goth: Undead Subculture, also published by Duke University Press.Lilya Kaganovsky is Associate Professor of Slavic, Comparative Literature, and Media & Cinema Studies at the University of Illinois, Urbana-Champaign. She is the author of How the Soviet Man Was Unmade.Robert A. Rushing is Associate Professor of Italian and Comparative Literature at the University of Illinois, Urbana-Champaign. He is the author of Resisting Arrest: Detective Fiction and Popular Culture.

“Just as Mad Men charms its viewers by using sex, drugs, snappy banter, and pretty people to make heavy topics (sexism, racism, dreams diffused) palatable, the editors of Mad Men, Mad World trust that some TV glamour will get readers interested in digesting academic theories. It's not wrong. Full of dense, fascinating writing, Mad Men, Mad World, from Duke University Press, takes stock of ‘sex, politics, style & the 1960s’ in a series of essays by academics, theorizing about Mad Men.” - Diana Clarke (Village Voice) “Throughout the book are intelligent discussions dissecting the central themes addressed in the show, such as masculinity and feminism, identity, and race relations and representations. . . . [It] accomplishes the admirable feat of offering considerable critique and examination from a standpoint of admiration and fandom.” (Publishers Weekly) “Mad Men, Mad World's brilliance is that it analyzes storylines and characters from completely unexpected angles. . . . These are deeply considered pieces that truly spark intellectual discussion. It's a mad world, indeed, but this book helps to bring some order to the chaos.” - Natalie Papailiou (Shelf Awareness for Readers) “There is much else in the book that I found interesting and useful in thinking about Mad Men, and I think it will be stimulating to readers outside the ranks of aca fandom.” - Scott McLemee (Inside Higher Ed) “An interesting conversation.” - Candace Opper (Bitch) “A lot is packed into this volume, and nobody is likely to reach the end feeling shortchanged. . . . This is no giddy fanzine, to be sure, but for folks who take their Mad Men seriously it opens worthwhile paths of inquiry.” - James M. Keller (Santa Fe New Mexican)

• Acknowledgments ixIntroduction / Lauren M. E. Goodlad, Lilya Kaganovsky, Robert A. Rushing 1Part I. Mad Worlds1. Maddening Times: Mad Men in Its History / Dana Polan 352. Mad Space / Dianne Harris 533. Representing the Mad Margins of the Early 1960s: Northern Civil Rights and the Blues Idiom / Clarence Lange 734. After the Sex, What? A Feminist Reading of Reproductive History in Mad Men / Leslie J. Reagan 925. The Writer as Producer; or, The Hip Figure after HBO / Michael Szalay 111Part II.Mad Aesthetics6. The Shock of the Banal: Mad Men's Progressive Realism / Caroline Levine 1337. Mod Men / Jim Hansen 1458. Swing Skirts and Swinging Singles: Mad Men, Fashion, and Cultural Memory / Mabel Rosenheck 1619. Against Depth: Looking at Surface through the Kodak Carousel / Irene V. Small 18110. "It Will Shock You How Much This Never Happened": Antonioni and Mad Men / Robert A. Rushing 192Part III. Made Men11. Media Madness: Multiple Identity (Dis)Orders in Mad Men / Lynne Joyrich 21312. "Maidenform": Masculinity as Masquerade / Lilya Kaganovsky 23813. History Gets in Your Eyes: Mad Men, Misrecognition, and the Masculine Mystique / Jeremy Varon 25714. The Homosexual and the Single Girl / Alexander Doty 27915. Mad Men's Postracial Figuration of a Racial Past / Kent Ono 30016. The Mad Men in the Attic: Seriality and Identity in the Modern Bablyon / Lauren M. E. Goodlad 320Afterword. A Change Is Gonna Come, Same as It Ever Was / Michael BÉrubÉ 345Appendix A. A Conversation with Phil Abraham, Director and Cinematographer / Lauren M. E. Goodlad, Jeremy Varon, and Carl Lehnen 361Appendix B. List of Mad Men Episodes 381Contributors 411Index 415