Teresa Aguiar-Quintana is a Full professor at the University of Las Palmas de Gran Canaria (ULPGC) in the Economics, Business and Tourism Faculty in Gran Canaria island (Spain). She is currently the Transference and dissemination director of the Institute of Tourism and Sustainable Economic development (Tides) at the ULPGC. She has published academic case study books and several scientific articles in Journal Citation Reports (JCR) like Tourism Management, International Journal of Hospitality Management, Journal of Business Research, Tourism Management Perspectives, Cornell Hospitality Quaterly and Journal of Leadership & Organizational Studies.Jonathon Day is Associate Professor and Graduate Program Director in Purdue’s School of Hospitality and Tourism Management, Purdue University, USA. His research focuses on sustainable tourism and responsible travel. He specialises in destination stewardship, climate change and tourism, and encouraging pro-environmental consumer behaviours.Francisca Rosa Álamo Vera is an Associate Professor in Strategic Management, specialising in tourism, cities and public administration. She has been at the University of Las Palmas de Gran Canaria for more than 30 years and has taught in different tourism MsC programmes. Currently, her research interests are focused on Tourism students’ international mobility and coopetition in excellent research institutions.

• IntroductionChapter 1 Internationalisation of the Pestana Hotel Group chain through corporate entrepreneurship: From family hotel to multinational hotel chainHelder Brito-Carrasqueira and Luis Nobre-PereiraChapter 2 Seaside Hotels: Corporate entrepreneurship and innovation strategies in Spain, Germany and AsiaTeresa Aguiar-Quintana and Sabine HallerChapter 3More than a crisis? Corporate entrepreneurship and COVID-19 pandemic in Austrian tourism: A case study of a family-run hospitality businessChristoph Pachucki and Ursula Scholl-Grissemann Chapter 4Entrepreneurial innovation in Binter Airline company based on growth: New routes in Europe and Africa after COVID-19Juan Carlos Martín, Concepción Román and Teresa Aguiar-Quintana Chapter 5Innovation strategies and corporate entrepreneurship in Northern Europe: Scandic Hotels, a case study of the pandemic effect in the Swedish revenue managementStaffan Hedén Chapter 6Alfa Aldea: Astrotourism innovation in ChileCarlos Fernández and Carmelo León-GonzálezChapter 7Exploring new market opportunities through entrepreneurial innovation at “El Grifo” Winery in The Canary Islands, SpainTeresa Aguiar-Quintana, José Luis Ballesteros-Rodríguez and Carmen Domínguez-FalcónChapter 8Hospitality recovery through corporate entrepreneurship based on growth: The case of Cordial Hotels in EuropeFrancisca Rosa Álamo-Vera, Teresa Aguiar-Quintana, Francisco J. Gutiérrez-Pérez and Yazmina Araujo-CabreraChapter 9Corporate entrepreneurship within a sustainable business model: The Cayuga Collection Ecolodges in Costa Rica, Nicaragua and PanamáEugenio Díaz-Fariña, Ivelina Mirkova and Noemi Padrón-FumeroChapter 10The creation of a fleet management model as a result of corporate entrepreneurship in a car rental company in the South of EuropeJosé Sanabria-Díaz, Teresa Aguiar-Quintana, Silvia Sosa-Cabrera and Ana Isabel Lemes-HernándezChapter 11Digital services strategy based on market expansion and management software in Spain: The case of Bamen CorporationAlfonso Cerezo-Medina, Antonio Guevara-Plaza and Marta Lozano-DomínguezChapter 12Myths, legends and stories: A South African approach to tourism branding and destination developmentCine Van Zyl and M.A. de BeerChapter 13Entrepreneurial strategies and innovation in hospitality business: Cases from Australia and IndonesiaHera Oktadiana, Tingzhen Chen and Joko HaryonoChapter 14Corporate entrepreneurship actions toward a more sustainable tourism mobility. The case of the Ferrovie dello Stato ItalianeMario Tartaglia, Francesca Pagliara and Juan Carlos MartínChapter 15The growth of a family-run restaurant in Madrid through innovation and corporate entrepreneurship since 1934Jesús de Madariaga and Teresa Aguiar-QuintanaChapter 16Corporate entrepreneurship in Central America Tourism Agency (CATA) based on the promotion of multi-destinations in Belice, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panamá and Dominican RepublicEduardo Parra-López, Almudena Barrientos-Báez, Leydy Cevallos-Barbera and Diego Guzmán-VeraChapter 17Viajes Insular, the internationalisation and entrepreneurial innovation of travel agencies in SpainSilvia Sosa-Cabrera, Teresa Aguiar-Quintana, Ana Isabel Lemes-Hernández and José Sanabria-DíazChapter 18The innovation of Zuana Beach resort and the private investment with the implementation of international sustainability standards in Santa Marta Beach in ColombiaMaría Luisa Galán-Otero and Deiwi Jesús Zurbarán-AriasChapter 19HD Group: Business model based on innovation and diversification in shopping centres, supermarkets and hotelsFrancisco J. Gutiérrez-Pérez, Francisca Rosa Álamo-Vera and Teresa Aguiar-QuintanaChapter 20Innovation applied to online travel agencies: The case of Different Travel in Huesca, SpainSilvia Abella-Garcés, M. José Barlés-Arizón, Nuria Domeque-Claver, Melania Mur-Sangrá, Ana Monclús-Salamero and Ana Katarina Pessoa-de-OliveiraChapter 21Corporate entrepreneurship within a DMO: The case of Visit GreenlandElizabeth CooperChapter 22Innovative strategies applied in a mature destination before, during and after COVID-19: The case of Gran Canaria Tourism boardM. Carmen Cruz-Lecat, Pablo Llinares-de-Bethencourt, Antonia M. García-Cabrera and M. Gracia García-SotoChapter 23Innovation in the international educational experience for the hospitality and luxury industry: Unleashing corporate entrepreneurship at Les Roches in Switzerland and SpainCarlos Díez-de-la-Lastra, Jon Loiti-Pérez-de-Labeaga and Raúl Castro-López, Lidia Esther Hernández-López and Juan Manuel Benítez del RosarioChapter 24The innovation and internationalisation of ACCOR company: Main strategies in hospitality corporate entrepreneurshipChristina Tschech and Philippe FroutéChapter 25Barceló Hotel Group, the introduction of a Spanish company in USA, Asia, Africa, Europe and Central and South America through horizontal and vertical growth strategiesMarta Jacob, University of Balearic islands, Teresa Aguiar-Quintana and Francisca Rosa Álamo-Vera

Teresa Aguiar-Quintana is a Full professor at the University of Las Palmas de Gran Canaria (ULPGC) in the Economics, Business and Tourism Faculty in Gran Canaria island (Spain). She is currently the Transference and dissemination director of the Institute of Tourism and Sustainable Economic development (Tides) at the ULPGC. She has published academic case study books and several scientific articles in Journal Citation Reports (JCR) like Tourism Management, International Journal of Hospitality Management, Journal of Business Research, Tourism Management Perspectives, Cornell Hospitality Quaterly and Journal of Leadership & Organizational Studies.Jonathon Day is Associate Professor and Graduate Program Director in Purdue’s School of Hospitality and Tourism Management, Purdue University, USA. His research focuses on sustainable tourism and responsible travel. He specialises in destination stewardship, climate change and tourism, and encouraging pro-environmental consumer behaviours.Francisca Rosa Álamo Vera is an Associate Professor in Strategic Management, specialising in tourism, cities and public administration. She has been at the University of Las Palmas de Gran Canaria for more than 30 years and has taught in different tourism MsC programmes. Currently, her research interests are focused on Tourism students’ international mobility and coopetition in excellent research institutions.

• IntroductionChapter 1 Internationalisation of the Pestana Hotel Group chain through corporate entrepreneurship: From family hotel to multinational hotel chainHelder Brito-Carrasqueira and Luis Nobre-PereiraChapter 2 Seaside Hotels: Corporate entrepreneurship and innovation strategies in Spain, Germany and AsiaTeresa Aguiar-Quintana and Sabine HallerChapter 3More than a crisis? Corporate entrepreneurship and COVID-19 pandemic in Austrian tourism: A case study of a family-run hospitality businessChristoph Pachucki and Ursula Scholl-Grissemann Chapter 4Entrepreneurial innovation in Binter Airline company based on growth: New routes in Europe and Africa after COVID-19Juan Carlos Martín, Concepción Román and Teresa Aguiar-Quintana Chapter 5Innovation strategies and corporate entrepreneurship in Northern Europe: Scandic Hotels, a case study of the pandemic effect in the Swedish revenue managementStaffan Hedén Chapter 6Alfa Aldea: Astrotourism innovation in ChileCarlos Fernández and Carmelo León-GonzálezChapter 7Exploring new market opportunities through entrepreneurial innovation at “El Grifo” Winery in The Canary Islands, SpainTeresa Aguiar-Quintana, José Luis Ballesteros-Rodríguez and Carmen Domínguez-FalcónChapter 8Hospitality recovery through corporate entrepreneurship based on growth: The case of Cordial Hotels in EuropeFrancisca Rosa Álamo-Vera, Teresa Aguiar-Quintana, Francisco J. Gutiérrez-Pérez and Yazmina Araujo-CabreraChapter 9Corporate entrepreneurship within a sustainable business model: The Cayuga Collection Ecolodges in Costa Rica, Nicaragua and PanamáEugenio Díaz-Fariña, Ivelina Mirkova and Noemi Padrón-FumeroChapter 10The creation of a fleet management model as a result of corporate entrepreneurship in a car rental company in the South of EuropeJosé Sanabria-Díaz, Teresa Aguiar-Quintana, Silvia Sosa-Cabrera and Ana Isabel Lemes-HernándezChapter 11Digital services strategy based on market expansion and management software in Spain: The case of Bamen CorporationAlfonso Cerezo-Medina, Antonio Guevara-Plaza and Marta Lozano-DomínguezChapter 12Myths, legends and stories: A South African approach to tourism branding and destination developmentCine Van Zyl and M.A. de BeerChapter 13Entrepreneurial strategies and innovation in hospitality business: Cases from Australia and IndonesiaHera Oktadiana, Tingzhen Chen and Joko HaryonoChapter 14Corporate entrepreneurship actions toward a more sustainable tourism mobility. The case of the Ferrovie dello Stato ItalianeMario Tartaglia, Francesca Pagliara and Juan Carlos MartínChapter 15The growth of a family-run restaurant in Madrid through innovation and corporate entrepreneurship since 1934Jesús de Madariaga and Teresa Aguiar-QuintanaChapter 16Corporate entrepreneurship in Central America Tourism Agency (CATA) based on the promotion of multi-destinations in Belice, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panamá and Dominican RepublicEduardo Parra-López, Almudena Barrientos-Báez, Leydy Cevallos-Barbera and Diego Guzmán-VeraChapter 17Viajes Insular, the internationalisation and entrepreneurial innovation of travel agencies in SpainSilvia Sosa-Cabrera, Teresa Aguiar-Quintana, Ana Isabel Lemes-Hernández and José Sanabria-DíazChapter 18The innovation of Zuana Beach resort and the private investment with the implementation of international sustainability standards in Santa Marta Beach in ColombiaMaría Luisa Galán-Otero and Deiwi Jesús Zurbarán-AriasChapter 19HD Group: Business model based on innovation and diversification in shopping centres, supermarkets and hotelsFrancisco J. Gutiérrez-Pérez, Francisca Rosa Álamo-Vera and Teresa Aguiar-QuintanaChapter 20Innovation applied to online travel agencies: The case of Different Travel in Huesca, SpainSilvia Abella-Garcés, M. José Barlés-Arizón, Nuria Domeque-Claver, Melania Mur-Sangrá, Ana Monclús-Salamero and Ana Katarina Pessoa-de-OliveiraChapter 21Corporate entrepreneurship within a DMO: The case of Visit GreenlandElizabeth CooperChapter 22Innovative strategies applied in a mature destination before, during and after COVID-19: The case of Gran Canaria Tourism boardM. Carmen Cruz-Lecat, Pablo Llinares-de-Bethencourt, Antonia M. García-Cabrera and M. Gracia García-SotoChapter 23Innovation in the international educational experience for the hospitality and luxury industry: Unleashing corporate entrepreneurship at Les Roches in Switzerland and SpainCarlos Díez-de-la-Lastra, Jon Loiti-Pérez-de-Labeaga and Raúl Castro-López, Lidia Esther Hernández-López and Juan Manuel Benítez del RosarioChapter 24The innovation and internationalisation of ACCOR company: Main strategies in hospitality corporate entrepreneurshipChristina Tschech and Philippe FroutéChapter 25Barceló Hotel Group, the introduction of a Spanish company in USA, Asia, Africa, Europe and Central and South America through horizontal and vertical growth strategiesMarta Jacob, University of Balearic islands, Teresa Aguiar-Quintana and Francisca Rosa Álamo-Vera

Teresa Aguiar-Quintana is a Full professor at the University of Las Palmas de Gran Canaria (ULPGC) in the Economics, Business and Tourism Faculty in Gran Canaria island (Spain). She is currently the Transference and dissemination director of the Institute of Tourism and Sustainable Economic development (Tides) at the ULPGC. She has published academic case study books and several scientific articles in Journal Citation Reports (JCR) like Tourism Management, International Journal of Hospitality Management, Journal of Business Research, Tourism Management Perspectives, Cornell Hospitality Quaterly and Journal of Leadership & Organizational Studies.Jonathon Day is Associate Professor and Graduate Program Director in Purdue’s School of Hospitality and Tourism Management, Purdue University, USA. His research focuses on sustainable tourism and responsible travel. He specialises in destination stewardship, climate change and tourism, and encouraging pro-environmental consumer behaviours.Francisca Rosa Álamo Vera is an Associate Professor in Strategic Management, specialising in tourism, cities and public administration. She has been at the University of Las Palmas de Gran Canaria for more than 30 years and has taught in different tourism MsC programmes. Currently, her research interests are focused on Tourism students’ international mobility and coopetition in excellent research institutions.

• IntroductionChapter 1 Internationalisation of the Pestana Hotel Group chain through corporate entrepreneurship: From family hotel to multinational hotel chainHelder Brito-Carrasqueira and Luis Nobre-PereiraChapter 2 Seaside Hotels: Corporate entrepreneurship and innovation strategies in Spain, Germany and AsiaTeresa Aguiar-Quintana and Sabine HallerChapter 3More than a crisis? Corporate entrepreneurship and COVID-19 pandemic in Austrian tourism: A case study of a family-run hospitality businessChristoph Pachucki and Ursula Scholl-Grissemann Chapter 4Entrepreneurial innovation in Binter Airline company based on growth: New routes in Europe and Africa after COVID-19Juan Carlos Martín, Concepción Román and Teresa Aguiar-Quintana Chapter 5Innovation strategies and corporate entrepreneurship in Northern Europe: Scandic Hotels, a case study of the pandemic effect in the Swedish revenue managementStaffan Hedén Chapter 6Alfa Aldea: Astrotourism innovation in ChileCarlos Fernández and Carmelo León-GonzálezChapter 7Exploring new market opportunities through entrepreneurial innovation at “El Grifo” Winery in The Canary Islands, SpainTeresa Aguiar-Quintana, José Luis Ballesteros-Rodríguez and Carmen Domínguez-FalcónChapter 8Hospitality recovery through corporate entrepreneurship based on growth: The case of Cordial Hotels in EuropeFrancisca Rosa Álamo-Vera, Teresa Aguiar-Quintana, Francisco J. Gutiérrez-Pérez and Yazmina Araujo-CabreraChapter 9Corporate entrepreneurship within a sustainable business model: The Cayuga Collection Ecolodges in Costa Rica, Nicaragua and PanamáEugenio Díaz-Fariña, Ivelina Mirkova and Noemi Padrón-FumeroChapter 10The creation of a fleet management model as a result of corporate entrepreneurship in a car rental company in the South of EuropeJosé Sanabria-Díaz, Teresa Aguiar-Quintana, Silvia Sosa-Cabrera and Ana Isabel Lemes-HernándezChapter 11Digital services strategy based on market expansion and management software in Spain: The case of Bamen CorporationAlfonso Cerezo-Medina, Antonio Guevara-Plaza and Marta Lozano-DomínguezChapter 12Myths, legends and stories: A South African approach to tourism branding and destination developmentCine Van Zyl and M.A. de BeerChapter 13Entrepreneurial strategies and innovation in hospitality business: Cases from Australia and IndonesiaHera Oktadiana, Tingzhen Chen and Joko HaryonoChapter 14Corporate entrepreneurship actions toward a more sustainable tourism mobility. The case of the Ferrovie dello Stato ItalianeMario Tartaglia, Francesca Pagliara and Juan Carlos MartínChapter 15The growth of a family-run restaurant in Madrid through innovation and corporate entrepreneurship since 1934Jesús de Madariaga and Teresa Aguiar-QuintanaChapter 16Corporate entrepreneurship in Central America Tourism Agency (CATA) based on the promotion of multi-destinations in Belice, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panamá and Dominican RepublicEduardo Parra-López, Almudena Barrientos-Báez, Leydy Cevallos-Barbera and Diego Guzmán-VeraChapter 17Viajes Insular, the internationalisation and entrepreneurial innovation of travel agencies in SpainSilvia Sosa-Cabrera, Teresa Aguiar-Quintana, Ana Isabel Lemes-Hernández and José Sanabria-DíazChapter 18The innovation of Zuana Beach resort and the private investment with the implementation of international sustainability standards in Santa Marta Beach in ColombiaMaría Luisa Galán-Otero and Deiwi Jesús Zurbarán-AriasChapter 19HD Group: Business model based on innovation and diversification in shopping centres, supermarkets and hotelsFrancisco J. Gutiérrez-Pérez, Francisca Rosa Álamo-Vera and Teresa Aguiar-QuintanaChapter 20Innovation applied to online travel agencies: The case of Different Travel in Huesca, SpainSilvia Abella-Garcés, M. José Barlés-Arizón, Nuria Domeque-Claver, Melania Mur-Sangrá, Ana Monclús-Salamero and Ana Katarina Pessoa-de-OliveiraChapter 21Corporate entrepreneurship within a DMO: The case of Visit GreenlandElizabeth CooperChapter 22Innovative strategies applied in a mature destination before, during and after COVID-19: The case of Gran Canaria Tourism boardM. Carmen Cruz-Lecat, Pablo Llinares-de-Bethencourt, Antonia M. García-Cabrera and M. Gracia García-SotoChapter 23Innovation in the international educational experience for the hospitality and luxury industry: Unleashing corporate entrepreneurship at Les Roches in Switzerland and SpainCarlos Díez-de-la-Lastra, Jon Loiti-Pérez-de-Labeaga and Raúl Castro-López, Lidia Esther Hernández-López and Juan Manuel Benítez del RosarioChapter 24The innovation and internationalisation of ACCOR company: Main strategies in hospitality corporate entrepreneurshipChristina Tschech and Philippe FroutéChapter 25Barceló Hotel Group, the introduction of a Spanish company in USA, Asia, Africa, Europe and Central and South America through horizontal and vertical growth strategiesMarta Jacob, University of Balearic islands, Teresa Aguiar-Quintana and Francisca Rosa Álamo-Vera